Nicol Tucker
San Diego
Summary
Accomplished leader with extensive experience at Anheuser-Busch, excelling in team building and coaching. Proven track record in optimizing sales strategies and enhancing brand visibility. Skilled in Power Bi and communication, achieving a 94% engagement score. Adept at leveraging data to drive growth and align supplier performance with company objectives.
Business professional poised to drive growth and innovation. Adept at identifying market trends and executing strategies to capitalize on new business opportunities. Known for fostering team collaboration and delivering results. Brings expertise in strategic planning and client management.
Overview
7
7
years of professional experience
1
1
Certification
Work History
New Business Manager
Anheuser-Busch
02.2022 - 08.2025
- Directed relationships with all 3rd party suppliers in the AB ONE San Diego distribution network, including BeatBox, Ghost, Happy Dad, Icelandic, Mission, Craft Standard and Phorm Energy
- Oversaw communication, sales tracking and incentive programs across on and off premise channels to align supplier performance with company objectives
- Managed brand budget spend and inventory controls to ensure profitability, operational efficiency and market execution
District Sales Manager Small Format Chains
Anheuser-Busch
05.2021 - 02.2022
- Led the Small Format Chain sales team, managing key accounts including 7-11, AMPM & Circle K.
- Enhanced team effectiveness through consistent coaching, skill development, and mentorship
- Tracked and analyzed monthly KPIs to evaluate team performance and drive measurable results
District Sales Manager Large Format
Anheuser-Busch
11.2019 - 05.2021
- Lead the Large Format Chain team, managing key accounts including Stater Bros, AVP, Ralph's, F4L & Rite Aid
- Built and leverage strong store manager relationships to expand display presence, resulting in increased market share and improved brand visibility
- Leverged sales data and market trends to uncover growth opportunities, optimize execution and consistently deliver on sales targets
Trade Marketing Supervisor
Anheuser-Busch
06.2018 - 11.2019
- Led and developed the sales merchandising team, achieving a 94% engagement score through coaching, recognition, and collaborative leadership.
- Directed execution of merchandising strategies across all Large Format stores, ensuring planogram compliance and delivering consistent brand visibility.
- Optimized product placement and stock rotation, reducing out-of-stock incidents by implementing a night shift.
- Let ad and programming communications for the Large Format sales team to drive execution
Education
Sociology
University of California, Santa Barbara
Santa Barbara, CASkills
- PowerPoint
- Think-cell
- Excel
- VIP
- Power Bi
- Team building
- Coaching & Mentoring
- Teamwork & Collaboration
- Time Management
- Attention to Detail
- Reliability
- Excellent communication
Certification
White Belt
Timeline
New Business Manager
Anheuser-Busch
02.2022 - 08.2025
District Sales Manager Small Format Chains
Anheuser-Busch
05.2021 - 02.2022
District Sales Manager Large Format
Anheuser-Busch
11.2019 - 05.2021
Trade Marketing Supervisor
Anheuser-Busch
06.2018 - 11.2019
Sociology
University of California, Santa Barbara
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