Summary
Overview
Work History
Education
Skills
Timeline
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NICOLA CRUTCHLEY

Oakton,VA

Summary

Results-driven Director of Business Operations with expertise in strategic planning and process improvement working closely with employee performance. I have a Proven track record of enhancing business performance and profitability through operational efficiencies and innovative solutions. Strong background in financial oversight and cross-functional collaboration, with a focus on growth and maximizing efficiency. Experienced in managing complex problems and building strong relationships to improve our market position, while focusing on client experiences and retention.

Overview

29
29
years of professional experience

Work History

DIRECTOR OF BUSINESS OPERATIONS

C2CSMARTCOMPLIANCE
Alexandria, VA
04.2007 - Current
  • Established, developed and maintained effective working relationships with vendors and clients.
  • Managed new product and content releases, including the launch of C2CSmartCompliance suite of products.
  • Analyzed market trends and reporting.
  • Negotiations for vendor and client contracts.
  • Developed brand identity for all company communications, including design, printing of sales and marketing collateral.
  • Business development, defined strategic goals, liaise with business partners and stakeholders, identity new business opportunities and maintain relationships.
  • Strategic goal planning and improving market position.
  • Manage and maintain business partnerships.
  • Customer success from sales to active users.
  • Event management and planning.
  • Identified, developed and evaluated marketing strategies and campaigns based on market trends and company objectives.
  • Developed communication and promotional collaboration with partners.
  • Financial planning, budgeting, expense management, revenue and accounting practices.
  • Demonstrated leadership.
  • Drives a culture of quality and engages staff to achieve their goals and objectives.

CORPORATE LIAISON DIRECTOR

4FRONTSECURITY
Reston, VA
01.2003 - 03.2007
  • Defined project and company vision, strategies and tactics.
  • Established and maintained an effective communication system for the business.
  • Monitored ongoing expenses relative to budget projections.
  • Planned and managed event logistics.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Co-ordinated RFP negotiations and bid writing with Prime and bid companies.
  • Established and maintained relationships with vendors, consumers, employees and 1099 consultants. Managed and prepared Software License Agreements (SLA).
  • Planned and organized corporate media and other special events.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives. Maintained detailed administrative and procedural processes to improve accuracy and efficiency.
  • Expanded business by leading and overseeing the opening of the UK branch at the University of London - Royal Holloway.
  • Facilitated successful acquisition to a large fortune 500 company.

MARKETING MANAGER

ETECH SECURITIES
DUBAI, UAE
07.2000 - 01.2003
  • Developed and integrated lead generation programs, including email campaigns, banner advertisements, direct mail, public relations, and telemarketing.
  • Created brand definition within the market.
  • Penetrated new markets through strategic planning, competitive analysis, and pricing.
  • Boosted advertising exposure.
  • Created professional business presentations.
  • Reduced and controlled expenses by improving resource allocation.

CO-FOUNDER

ACS COMPUTER SERVICES
JOHANNESBURG, SOUTH AFRICA
07.1998 - 07.2000
  • Launched ACS Computer Services and IT services company for ERP clients in manufacturing.
  • Managed team of 20 + professionals.
  • Increased profits by 30% each year.
  • Managed Business operations, including accounting, payroll, customer and vendor relationships and business development.

MARKETING COORDINATOR

LINMAX
JOHANNESBURG, SOUTH AFRICA
01.1997 - 07.1998
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Managed marketing campaigns to generate new business and to support sales.
  • Produced the in-house advertising program for print.
  • Created and presented Powerpoint presentations.

Education

National MARKETING Certificate - Marketing Management

Damelin College
Johannesburg, GP, South Africa
12-1998

ASSOCIATE OF ARTS - HOSPITALITY MANAGEMENT

IMI
Weggis, Switzerland
12-1997

Skills

  • Adobe Creative Suite proficiency
  • Microsoft Office expertise
  • Salesforce
  • SAP Ariba vendor management
  • QuickBooks management
  • Workforce planning
  • Event planning and coordination
  • Relationship building
  • Data analysis and reporting
  • Marketing strategy and design
  • Interpersonal communication
  • Business development strategies
  • Database administration
  • Analytical thinking
  • Problem solving
  • Negotiation techniques
  • SEO and SEM strategies
  • Decision making
  • Financial analysis, budgeting, reporting and planning
  • Vendor management
  • Market research
  • Strategic planning initiatives
  • Brand strategy development
  • Customer relationship management
  • New/existing hire training

Timeline

DIRECTOR OF BUSINESS OPERATIONS

C2CSMARTCOMPLIANCE
04.2007 - Current

CORPORATE LIAISON DIRECTOR

4FRONTSECURITY
01.2003 - 03.2007

MARKETING MANAGER

ETECH SECURITIES
07.2000 - 01.2003

CO-FOUNDER

ACS COMPUTER SERVICES
07.1998 - 07.2000

MARKETING COORDINATOR

LINMAX
01.1997 - 07.1998

National MARKETING Certificate - Marketing Management

Damelin College

ASSOCIATE OF ARTS - HOSPITALITY MANAGEMENT

IMI

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NICOLA CRUTCHLEY