Nicolas Brown
New York
Summary
Visionary leader with proven track record in steering organizations toward success through strategic planning and effective management. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives. Demonstrated ability to transform challenges into opportunities, resulting in significant impact on company growth and profitability.
Overview
22
22
years of professional experience
Work History
President
Mclaren Automotive, Americas
Dallas
12.2021 - Current
- Promoted a customer-centric approach to drive satisfaction and loyalty.
- Represented the organization at community events and public forums to promote its mission.
- Coordinated work across departments to keep teams on track with company goals.
- Implemented cutting-edge technologies to streamline operations and increase efficiency.
- Maintained effective communication channels with all stakeholders involved in the organization's activities.
Vice President of Sales
McLaren Automotive, Americas
New York
05.2019 - 11.2021
- Built sales forecasts and schedules to reflect desired productivity targets.
- Supported sales team members to drive growth and development.
- Established pricing policies that balanced profitability objectives with competitive pressures.
- Improved profit margins by effectively managing residual values.
Corporate Strategy Manager
BMW North America
Woodcliff Lake
12.2017 - 04.2019
- Development and implementation steering of the overarching BMW Group U.S. Strategy.
- Responsible for the U.S. Data and advanced analytics strategy, governance, and measures.
- Steering lead for the data-driven, entity-wide U.S. Customer Experience Initiative
6 & 7 SERIES PRODUCT MANAGER AND EXPERIENTIAL SALES & MARKETING MANAGER
BMW Group
Munich
08.2014 - 11.2017
- Product planning and strategic management of current and next-generation luxury segment products.
- Development of key product measures to stimulate sales, ensure alignment with brand targets, and simplify the ordering process, including the M Sport Edition with successful 83%+ take rates.
- Interdepartmental project leader for 360-degree luxury segment measures, including Sales, Financial Services, CRM, Marketing, Events, and Training initiatives.
- Creation and launch of luxury experiential initiatives to conquer and foster loyalty (with a 17% conversion rate).
GENERAL MANAGER - EASTERN REGION NORTH AMERICA
Rolls-Royce Motor Cars NA
Woodcliff Lake
02.2010 - 03.2012
- Management of Eastern Region dealer network (U.S
- & Canada) to maximize volume growth and profit contribution while increasing market share (35% 2010/2011 vs
- 25% in 2009)
- Propelled region from lowest to top volume performer and elevated standards via compliance audits
- Steering of dealership management and sales personnel for the successful implementation of variable Sales Programs and Marketing initiatives to conquest & loyalize
HEAD OF BUSINESS STEERING LUXURY CLASS SEGMENT
Rolls-Royce Motor Cars NA
Woodcliff Lake
05.2007 - 01.2010
- Development and execution of global strategies to achieve sustainable growth, drive profitability, build brand strength and achieve best in segment customer experience in luxury segment
- Steering of international task force of 8 largest volume markets with implementation of 200+ measures in the areas of Product, Sales Steering, Marketing, CRM, Retail and Finance
- Introduction and roll-out of key game changers incl
- Pre-launch closed room experiences, new operating standards and structural organizational changes on central, national and dealer level
PROJECT MANAGER AND FINANCIAL CONTROLLER - MERCHANDISING & LIFESTYLE
Rolls-Royce Motor Cars NA
Woodcliff Lake
05.2007 - 01.2010
- Developed and managed web-based project management, profitability and planning tool (PLATO)
- Department controller, creation of divisional business plans and profitability analysis for all products
- Team lead for pilot projects incl
- Corporate gifts, BMW Bikes, MINI Eyewear / Luggage
RETAIL OPERATIONS MANAGER - NORTH AMERICA
Rolls-Royce Motor Cars Ltd.
Goodwood
05.2005 - 04.2007
- Head of Sales Operations, Dealer Development, Sales Planning & Logistics and Financial Controlling
- Management of incentives, CoR budget, vehicle launches, production planning, wholesale & retail
- Collaboration with SF for lease & finance client products as well as dealer commercial flooring
SALES SUPPORT MANAGER - NORTH AMERICA
BMW Group
Munich
06.2003 - 04.2005
- Sales planning, stock & flow and allocation management as well as bespoke consultation for clients
- Development of global dealer Sales Management System and Key Account for SAP sales applications
- Head of all global events in 'White Space' markets (countries without dealer/importer representation)
Education
Bachelor of Arts - International Studies, Management, German, History
MANHATTANVILLE UNIVERSITY
New York07.2014
Skills
- Bilingual: German and English
- MS Office applications, SAP and Salesforce
- Company representation
- Public speaking
- Industry partnership development
- Stakeholder relations
PR Presence
- Automotive News
- Yahoo Finance
- Forbes
- Cars and Culture with Jason Stein
- The Smoking Tire Podcast
Timeline
President
Mclaren Automotive, Americas
12.2021 - Current
Vice President of Sales
McLaren Automotive, Americas
05.2019 - 11.2021
Corporate Strategy Manager
BMW North America
12.2017 - 04.2019
6 & 7 SERIES PRODUCT MANAGER AND EXPERIENTIAL SALES & MARKETING MANAGER
BMW Group
08.2014 - 11.2017
GENERAL MANAGER - EASTERN REGION NORTH AMERICA
Rolls-Royce Motor Cars NA
02.2010 - 03.2012
HEAD OF BUSINESS STEERING LUXURY CLASS SEGMENT
Rolls-Royce Motor Cars NA
05.2007 - 01.2010
PROJECT MANAGER AND FINANCIAL CONTROLLER - MERCHANDISING & LIFESTYLE
Rolls-Royce Motor Cars NA
05.2007 - 01.2010
RETAIL OPERATIONS MANAGER - NORTH AMERICA
Rolls-Royce Motor Cars Ltd.
05.2005 - 04.2007
SALES SUPPORT MANAGER - NORTH AMERICA
BMW Group
06.2003 - 04.2005
Bachelor of Arts - International Studies, Management, German, History
MANHATTANVILLE UNIVERSITY