Nicolas Cruz
Midland,USA
Summary
Dedicated and adaptable professional with a proactive attitude, strong work ethic, and effective communication skills. Eager to contribute to a dynamic team and support organizational goals. While also adept at working effectively unsupervised and quickly mastering new skills.
Overview
9
9
years of professional experience
Work History
Dacor National Product Trainer
2020 Companies
Charlotte, North Carolina
09.2023 - Current
- Conducted trainings in different faucets between virtual and in person, traveling up to 70% of the time worked.
- Developed and delivered training programs for new product launches.
- Conducted workshops to enhance team knowledge on product features.
- Created instructional materials to support training sessions and resources.
- Collaborated with cross-functional teams to gather feedback on training effectiveness.
- Implemented updated training methods based on industry best practices.
- Developed training materials and conducted product demonstrations
- Monitored training costs and prepared budget reports to justify expenditures.
- Maintained strong knowledge by participating in workshops, conferences, and online education classes.
- Worked collaboratively across departments and with various stakeholders to deliver comprehensive, effective training sessions.
Senior Area Sales Manager
LG Home Entertainment - MarketSource
Charlotte, NC
01.2022 - 06.2023
- Oversaw and mentored Area Sales Managers, recruited and developed high-performing sales teams, and ensured daily activities aligned with performance goals.
- Led regional sales strategies for home entertainment products, set sales targets, and ensured alignment with company objectives to drive market penetration.
- Designed and delivered training programs to improve product knowledge and sales techniques, conducted regular coaching, and implemented KPI-driven improvements.
- Worked with internal teams and clients (e.g., LG-HE, Field Operations, Marketing) to align strategies and optimize sales and marketing efforts.
- Managed key client relationships, conducted regular business reviews, resolved issues promptly, and maintained strategic partnerships.
- Streamlined reporting processes, analyzed data using CRM tools, and ensured accurate, timely completion of sales activities and performance metrics.
- Conducted market research and competitor analysis to identify new opportunities, trends, and ensure the business stayed ahead of industry changes.
Area Sales Manager
LG Home Entertainment - MarketSource
Charlotte
01.2021 - 01.2022
- Consistently achieved or exceeded monthly sales quotas across multiple product categories.
- Delivered tailored product solutions and demonstrations to end users based on in-person consultations.
- Conducted regular training and education sessions for client sales teams and retail partners.
- Built and maintained strong relationships with client leadership, vendor partners, and retail staff.
- Traveled throughout assigned territory to support retailers and optimize in-store performance.
- Monitored territory performance metrics and provided insights to improve lead generation and sales.
- Participated in ongoing product training to maintain subject matter expertise.
- Supported leadership with special projects while adhering to budget guidelines.
Appliance Sales Supervisor
BEST BUY
Matthews, North Carolina
01.2021 - 12.2021
- Driving a positive customer experience by building relationships, exhibiting empathy, and providing solutions to their needs.
- Engaging customers using acquired skills to complete and support the customer experience.
- Processing transactions such as sales orders, returns, and exchanges.
- Achieving profitable growth to meet team and individual goals while enabling an excellent customer shopping experience.
- Applying the appropriate knowledge and expertise through ongoing learning and self-development.
- Applying sales experience, knowledge, and expertise to act as the subject matter expert in each department. This includes validating product pricing, signage, availability, and display functions of all ad items.
- Providing ongoing coaching, training, and motivation to team members and other store personnel as needed to achieve sales goals and the highest standards of customer service.
- Resolving customer service escalations in-person and on the phone.
- Ensuring smooth and accurate customer processing to maximize the customer and employee experience.
Certified LG Experience Advisor
BEST BUY
Mooresville, North Carolina
10.2018 - 01.2021
- Engaging clients using selling and communication skills to build complete, connected solutions
- Maintained a balance of high velocity and high service to ensure that no customer is left underserved
- Trained colleagues on the LG product portfolio through coaching and customer metrics
- Supporting LG North America sales and marketing to drive profitable growth and achieve both store and corporate-level goals
- Best Buy 1133 was consistently in the top 10 stores for LG revenue from 2019-2021
- Exceeding goals by using marketing and training at a store level to increase brand awareness and knowledge of the full product line.
- Increased LG revenue growth by 30-50% every month in position over the previous year.
Marketing Coordinator
Georgia Academy of Real Estate
Augusta, Georgia
01.2017 - 10.2018
- Oversaw the day-to-day digital and print marketing portfolio
- Daily social media updates and email marketing and updates
- Designed all content for marketing
- Supervised and mentored real estate agents in creating personalized marketing content for digital and print channels
- Ensured all marketing material under the brokerage name met Georgia Real Estate Commission marketing requirements
- Provided weekly and monthly reports on ROI and conversion rates on advertisements and social media consignments
- Utilized Google Analytics, ComScore, and other cross channel analytic software to improve and grow brand awareness
- Mentored real estate agents on creating personalized websites and marketing materials for personal brand growth under the brokerage branding
- Created and grew agent resources for training and on-boarding
- Grew database of content for home buyer/seller information sheets and FAQ documentation
- Designed aesthetically appealing websites for brokerage, agents, and neighborhoods marketed under the brokerage
- Relayed incoming leads to appropriate agents brought in through marketing channels
- Increased social media presence
- Increased awareness of new communities
- Redesigned and modernized every website affiliated with the brokerage, including rebuilding SEO to fit changing standards
- Established marketing campaigns via email and through automated social media messaging
- Built brand relationships with local celebrities to drive business through word of mouth marketing
- Built marketing relationships with local businesses for events to drive growth for businesses involved
Marketing Coordinator
Douglas Lane Real Estate Group
Augusta, Georgia
01.2017 - 10.2018
- Oversaw the day-to-day digital and print marketing portfolio
- Daily social media updates and email marketing and updates
- Designed all content for marketing
- Supervised and mentored real estate agents in creating personalized marketing content for digital and print channels
- Ensured all marketing material under the brokerage name met Georgia Real Estate Commission marketing requirements
- Provided weekly and monthly reports on ROI and conversion rates on advertisements and social media consignments
- Utilized Google Analytics, ComScore, and other cross channel analytic software to improve and grow brand awareness
- Mentored real estate agents on creating personalized websites and marketing materials for personal brand growth under the brokerage branding
- Created and grew agent resources for training and on-boarding
- Grew database of content for home buyer/seller information sheets and FAQ documentation
- Designed aesthetically appealing websites for brokerage, agents, and neighborhoods marketed under the brokerage
- Relayed incoming leads to appropriate agents brought in through marketing channels
- Increased social media presence
- Increased awareness of new communities
- Redesigned and modernized every website affiliated with the brokerage, including rebuilding SEO to fit changing standards
- Established marketing campaigns via email and through automated social media messaging
- Built brand relationships with local celebrities to drive business through word of mouth marketing
- Built marketing relationships with local businesses for events to drive growth for businesses involved
Education
Masters of Business Administration -
Capella University
Charlotte, NC01.2021
B.S. - Business Marketing
Capella University
Charlotte, NC01.2019
Skills
- Advanced proficiency in Microsoft Office programs
- CRM tools
- Team building
- Client relationship management
- Product knowledge
- Problem solving
- Sales training
- Coaching and mentoring
Timeline
Dacor National Product Trainer
2020 Companies
09.2023 - Current
Senior Area Sales Manager
LG Home Entertainment - MarketSource
01.2022 - 06.2023
Area Sales Manager
LG Home Entertainment - MarketSource
01.2021 - 01.2022
Appliance Sales Supervisor
BEST BUY
01.2021 - 12.2021
Certified LG Experience Advisor
BEST BUY
10.2018 - 01.2021
Marketing Coordinator
Georgia Academy of Real Estate
01.2017 - 10.2018
Marketing Coordinator
Douglas Lane Real Estate Group
01.2017 - 10.2018
Masters of Business Administration -
Capella University
B.S. - Business Marketing
Capella University