Summary
Overview
Work History
Education
Skills
Timeline
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NICOLAS FARRELL

Aurora,CO

Summary

Goal-driven professional, successful at deepening customer relationships and selling products and services. Leads with exceptional business acumen and high emotional intelligence. Excels in operations management, budget adherence, forecasting and customer relations.

Overview

20
20
years of professional experience

Work History

General Manager

Mondo Market
04.2018 - Current
  • Manage 25 Team Members across 3 locations
  • Working knowledge of cost control and operational software
  • Created standards for all customer service, and product offerings
  • Utilized SAAS based system to manage CRM and Accounting functions
  • Create and hold operational standards for our team
  • Managed business finances, keeping operations on sound financial footing with careful supervision
  • Completed marketing and operations setup, determining brand persona and establishing workspace
  • Set initial vision for company and stayed involved in day-to-day operations
  • Recruited professionals to handle specific tasks outside of expertise and skill set
  • Transformed internal structure to meet changing operational demands
  • Chaired internal meetings on different company activities and interests.
  • Developed and implemented strategies to increase sales and profitability.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

Director of Sales + Marketing

Italco Food Products
03.2013 - 04.2018
  • Lead sales Team to grow total company sales 60% within 4 years
  • Implemented and trained team on SAAS based CRM
  • Managed 15 Sales Staff and over 2000 regional customers in Colorado, New Mexico, and Wyoming
  • Utilized KPI metrics from CRM to drive performance and guide team to growth in sales
  • Developed and implemented annual sales plan, including targeted campaign and on-site promotional events
  • Networked with industry leaders and brand partners to create new sales opportunities
  • Built local sales and marketing plans for each tier-targeted district within defined territory, created projections through data collection and calculation
  • Educate sales team on new products in weekly sales meetings, conferences, and workshops
  • Worked closely with stakeholders to define and achieve companywide growth objectives
  • Continually honed and curated product mix based on current market trends
  • Drove company community outreach by working with local charities and non-profit organizations
  • Responsible for vendor marketing program
  • Coordinated and executed bi-yearly food shows.

Sales Lead

Italco Food Products
03.2004 - 03.2013
  • Developed new territories for other salespeople to manage
  • Led task force for damaged/despondent territories and returned them to profitability
  • Managed territories in New Mexico, Southern Colorado, Northern Colorado, and Central Denver
  • Responsible for specialty food sales to 350+ restaurants and gourmet stores primarily in the fine food sector
  • Created enjoyable guest relation experiences through proactive customer acknowledgment and positive customer service
  • Trained new and current team members on sales technique and strategy
  • Maximized sales potential with well-developed and motivated associates
  • Kept up-to-date knowledge of products, promotions, and special events.

Education

Bachelor of Science (B.S.) - Business Management -

Johnson and Wales University
Denver, Co

Associate Degree (A.S.) - Culinary Arts -

Johnson & Wales University
DENVER, CO

Skills

  • Networking
  • Business planning
  • Marketing
  • Hiring and recruitment
  • Channel development
  • Project management
  • Contract negotiation
  • New business expansion
  • Strategic planning
  • SAAS experience
  • Working knowledge in MS office and Google products
  • Sales And Marketing
  • Process Automation
  • Staff Supervision
  • Supply Chain Management
  • Advertising and Marketing
  • Team Leadership
  • Training and Development

Timeline

General Manager

Mondo Market
04.2018 - Current

Director of Sales + Marketing

Italco Food Products
03.2013 - 04.2018

Sales Lead

Italco Food Products
03.2004 - 03.2013

Bachelor of Science (B.S.) - Business Management -

Johnson and Wales University

Associate Degree (A.S.) - Culinary Arts -

Johnson & Wales University

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