Overview

Work History

Education

Skills

Languages

Timeline

Nicolas Lariane

Jersey City,NJ

Overview

years of professional experience

Work History

Senior Manager Digital Marketing

Nespresso USA

09.2019 - Current

Own the B2C and B2B Digital Media strategy with a focus on Digital Commerce and leading the Retail Digital Media and Boutique Media strategy
Own our always-on media strategy and the Ad-Hoc business needs
Managing our partner media agency teams, across all media channels (Display, SEM, and Paid Social, Retail Digital Media) and the SEO roadmap with a mobile first approach
Building all the digital media activations, promotions, product launches and brand pushes, with a ROI first strategy and optimizing our campaigns towards set business growth KPIs
Work collaboratively with the different internal teams (Digital Commerce, Sales, Marketing, CRM, Trade) to deliver an audience first 360 strategy
Own the relationship with our Global media counterparts (Nespresso and Nestle) and our external partners (Google, Meta, Amazon…) building our local JBPs
Own the local AdTech standards and Martech digital strategy
Building a test and learn strategy across all digital media touchpoints, running several tests and betas to improve our performances and reach targets
Building the Digital Customer Journey Mapping across digital media channels, from Awareness to Consideration to Acquisition to Retention, by using advanced audience segments and creative/messaging strategy
Managing a $50+mio yearly budget driving a strong ROAS and YoY double digit business growth
Managed the Digital Media Agency RFP process for Nespresso US, going from a dual agency model to a single full funnel execution with one single agency.

Nordic Digital Acquisition Specialist

Nespresso Nordics

05.2018 - 08.2019

Performance Strategy: define a performance-based acquisition plan taking into account global campaigns, local needs, competitive environment and budget
Agency Management: Defined a new Search Agency structure and ways of working to drive efficiencies
Steered team of eight people and coordinated the collaboration between SEM, SEO & Media agency to ensure high quality deliverables, cost-effective media buy
Traffic mix & cost- efficiencies: Optimizing traffic mix and digital media investment for maximizing results through defining & implementing audience-driven strategy for prospecting and remarketing
Campaign Management: taking care of the launch of each global and local campaigns per markets
Digital innovation: Implementation of DCO in Denmark and Fullstack Full Funnel in the Nordics
In addition, implementation of an Audience Algorithm for the Danish paid search account and a new bid strategy for the Nordics
Develop and implement the search acquisition plan to increase traffic and audiences support sales objectives in Sweden, Norway, Denmark, and Finland
Track, optimize and produce reports for all online media channels on key KPI's.

Online Marketing Manager

Axess-Industries.com

09.2016 - 04.2018

Creation and analysis of the several products for the online catalog
Analysis of the online visibility and content enrichment of the different products categories (SEO)
Management (analysis, statistics, and budget management) of the different Google Shopping and AdWords campaigns of the several product categories (SEA)
Development of direct marketing and marketing campaigns (promotions, customer retention,etc…)
Market knowledge and BtoB e-business evolution; stay tuned to the digital marketing trends
Graphic and customer experience development for the website
Empowering and development of the back-office software
Searching new suppliers and products opportunities
In charge of the international suppliers' relationship.

Web Marketing / Project manager

Basket4Ballers.com

08.2015 - 08.2016

Social media management (SMO), Facebook, Instagram and creation and management of the Snapchat account
Writing of optimized content SEO (website and blog)
Complete translation of the website in English
Management of the customer service
Management of the external providers (graphic chain)
Creation of a voucher code that generated a turnover of 70 000 euros in a month, thanks to a good online communication and strategy.

Project Manager

MB Store Adidas Originals

08.2014 - 07.2015

Integrated within a team of 5 people as Project Manager Store management, Logistic, Team management Project management, Merchandising, Customer advisement Promotion, Communication.

Education

MBA - Marketing Management & Entrepreneurship

MB Way, Strasbourg, France

Strasbourg, France

08.2016

Bachelor's degree in Sports Marketing -

UFR STAPS, Strasbourg, France