Nicolas Vargas

Manage new and existing Connected TV (CTV)/OTT Ad measurement integrations within Nielsen's Digital Ad Ratings (DAR) portfolio. Directly impacting Nielsen's single cross media currency SaaS product (Nielsen One) that generates over $100+ million in annual revenue.

• Responsible for executing the product development life cycle for measurement dealing with Nielsen's comprehensive tuning methodology in DAR CTV.
• Successfully delivered three net new integrations increasing DAR CTV footprint and generating $20+ million in revenue.
• Lead weekly touch points with client stakeholders across their product, engineers and sales teams to align on technical requirements, conduct ad hoc testing, lift development blockers and successfully deploy measurement to market.
• Collaborate cross functionally with internal stakeholders - data science, engineering, operations, UX/UI, product marketing to define product requirements, prioritize features and maintain product roadmap.
• Work closely with commercial sales team on new client product pitches and methodology reviews.
• Lead 15 onshore/offshore engineers using agile methodologies to ensure timely product releases. Manage story writing and agile ceremonies, author change management documentation, internal/external release notes.

Drive CROOW's product roadmap, during beta, to evolve key product features and user environments. From product ideation, design, development, testing and delivery.

• Develop comprehensive project timelines and agile sprints, lead project kickoffs, and weekly standup meetings. Work closely with product growth team to help generate feature ideas and sharpen product offerings based on customer feedback, sales, and competitive analysis.
• Manage a team of designers and front/back end developers to deliver new feature implementation and UX/UI enhancements and bug fixes in bi-weekly agile sprints.
• Lead all testing (QA & UAT) efforts by establishing testing teams, scripts, and testing environments prior to production launch. In addition, manage all user feedback, iterations and backlog initiatives.
• Created and established CROOW's request form generator. This initiative allows enterprise and small company users to bridge the gap with stakeholder collaboration.
• Revamped CROOW's Alpha phase UI during Beta—environments included the Homepage, Workspaces, Projects, and To-Do boards.

Executed cross-functional eCommerce operations and administered all marketing project management methodologies.

• Collaborated with Hertz, Dollar, and Thrifty brand leads to execute digital content updates and launch multichannel campaigns for US and global opportunities. Including loyalty customer engagements, flash sales, and quarterly sweepstake campaigns.
• Partnered with UX and A/B testing directors to establish a roadmap of web performance improvements adjacent to digital transformation. Delivered initiatives by collaborating with front end developers in agile sprints.
• Administered digital content updates through various content management systems: Oracle Maxymiser, Sitecore, Interwoven, and Adobe Experience Manager. In addition, identified and implemented opportunities through logic-based functions to expand website real estate.
• Oversaw the system performance, configuration, and repair of the marketing PM and DAM platforms. Collaborated with team leads to create multichannel workflow processes, including project templates, reporting dashboards, and workflow request queues.

Mastered Gartner's internal sales mythology to drive new client acquisition and retention for account executives in the Midsize Enterprise region.

• Expanded account executives' book of business by developing relationships and prospecting mid-size market CIOs and C-Level Executives through cold calling, sales territory research, and development of industry competitive analysis.
• Collaborated with account executives and subject matter experts to consult mid-size market executives to develop and implement effective enterprise-wide strategies that maximized value delivered by Gartner's products and services.

Strategized with Director of Digital Content to implement a department-wide marketing project management platform.

• Adopted marketing operation management system, Workfront, to enhance efficiency and team cross-functionality within 30 marketing teams.
• Executed on-boarding strategy to create custom workflows and help advance collaboration.
• Managed and developed a collection of custom workflows, request queue forms, project workflows, project portfolios, reports, and reporting dashboards.