Goal-oriented professional well-versed in leading teams and planning marketing strategies targeted on brand promotion. Familiar with trends, market conditions, and customer desires in industry.
Overview
6
6
years of professional experience
Work History
Brand Activation Lead
Intern Queen
Los Angeles, CA
07.2024 - Current
Ensure events run seamlessly by maintaining brand image, reaching event goals and addressing any logistical problems promptly
Oversee and guide brand ambassadors, providing training, support and motivation to achieve event goals
Serve as primary liaison for clients on-site, addressing their needs, providing updates and resolving any issues that arise
Interact with attendees, while providing engaging and enjoyable experiences, in efforts to build brand awareness and customer loyalty
Transport materials to the event as well as assist with setup and breakdown of event site
Analyze campaign performance and gather feedback to refine future activations
Sales/Social Media Assistant
YUMI Beauty
Beverly Hills, CA
08.2023 - 06.2024
Managed content creation, scheduling and publishing across Instagram and TikTok
Monitored social media trends, analyzed performance metrics, and adjusted strategies to optimize reach and engagement
Responded to customer inquiries in a timely manner, enhancing brand reputation and customer satisfaction
Executed paid social media campaigns, optimizing budget to achieve conversion rates and engagement metrics
Influencer Relations
NMC Relations
Los Angeles, CA
01.2022 - 08.2023
Successfully onboarded and maintained relationships with numerous influencers across various social media platforms
Monitored trends in influencer marketing and adapted strategies accordingly to maximize ROI
Developed and executed influencer marketing strategies
Analyzed campaign performance metrics and provided actionable insights for future initiatives
Social Media Manager/ Influencer Marketing
Behave Agency
West Hollywood, CA
12.2020 - 01.2022
Identified and onboarded influencers aligned with brand values and campaign objectives
Coordinated content creation and managed influencer relationships throughout campaign lifecycles
Analyzed performance and created new strategies to increase revenue
Stayed current with industry trends and competitor activities to propose innovative influencer strategies
Brand Ambassador/ Sales
Chanel
Cerritos, CA
01.2019 - 03.2020
Provided expert product recommendations and beauty advice for customers, achieving high customer satisfaction scores
Developed strong product knowledge of luxury products and participated in promotional events to drive sales and brand awareness