Nicole Adduci
Lakewood
Summary
Accomplished marketing professional with over 15 years of experience in content creation, strategy, and management. Expertise in leveraging creative, analytical and strategic skills to develop compelling content that aligns with brand objectives. Proven track record in fostering team collaboration and driving results through effective communication and strong leadership, enhancing overall project success. Committed to delivering innovative solutions that significantly boost brand visibility and engagement in a competitive marketplace.
Overview
15
15
years of professional experience
Work History
Creative Content Manager
J.M. Smucker Company
10.2018 - Current
- Consistently meet tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively
- Work as part of a team of Creative Content Managers and serve as primary point of contact between internal marketing teams and our in-house agency for pet and sweet baked snack brands
- Lead project setup and manage timelines and tasks in the project management software (Monday.com)
- Facilitate status meetings with internal partners/clients to foster positive collaboration and visibility
- Source creative briefs and appropriate product information from internal partners, and use this info to engage creative teams and enable sound, strategic creative deliverables
- Translate creative briefs and partner requests into actionable project plans
- Manage integrated projects from concept through completion, following established workflows while contributing to ongoing process improvement initiatives
- Collaborate and problem solve with team members including copywriters, designers, video production/animation specialists, brand leads and other cross-functional teams
- Manage multi-media photo/video productions for pet SBA by spearheading production logistics, scoping external costs, building pre-pro documents, serving as producer on-set during shoot days and managing post-production tasks
- Steward existing campaign or brand style guides, ensuring new deliverables across platforms are aligned with established, approved creative standards
- Collaborate with internal marketing teams and external agencies to maintain brand standards, campaign guidelines and shared creative assets.
- Consult with subject matter experts and stakeholders, and present work to internal clients/partners as needed
- Apply feedback, data-driven insights and other learnings to continually improve the work
- Mitigate project barriers for team and escalate issues or recurring challenges for support from Directors
- Stay up to date on the latest industry trends, as well as competitive brand creative
Senior Account Executive
AKHIA Communications
10.2013 - 06.2018
- Developed, executed and maintained all annual marketing communications plans and programs, project schedules and budgets
- Managed four junior team members
- Assisted in development of social campaigns for clients within Facebook, LinkedIn and Instagram
- Worked with digital team to create web assets and content
- Generated ideas for media outreach and pitch efforts and built relationships with key media contacts
- Identified agency resources needed, facilitated collaboration throughout the project management process to ensure a clear vision of project outcomes and success
- Acted as main point of contact for six key clients at any given time, managing client communication, expectations and priorities
- Lead creative brief development, while ensuring the brief is on brand and on message for campaign/creative development
- Lead and assisted with facilitation of client meetings and presentation of deliverables, from strategic plans to creative concepts
- Prepared project proposals and estimates, communicated scope to client and managed progress, ensuring project is complete, on time and within budget
- Built understanding and knowledge of clients’ business and their competitors’
- Provided market feedback as it relates to competitors, new products and trends
- Identified client business needs and proactively presented opportunities to channel leaders
Marketing Manager
AVI Foodsystems
02.2013 - 10.2013
- Developed strategic plans to launch unique brands under AVI Foodsystems
- Performed marketing research to gain insight around audience segments, while generating goals and objectives for AVI Foodsystem brands
- Planned events and assisted with grand openings for all Market C and Bob Evans Express locations
- Created marketing materials and signage to drive consumer purchase
- Supported area marketing managers to drive consumer engagement and sales for all AVI Foodsystem brands
Account Executive
TracyLocke
07.2012 - 11.2012
- Developed insight driven and strategic promotional marketing programs for retailers in the Grocery and Drug Shopper channels
- Gathered, prepared and communicated to other agency functions all information necessary to successfully complete client assignments
- Reviewed and approved all client invoicing and plan future billing projections
Account Executive
Ogilvy
04.2012 - 07.2012
- Worked with all international offices to ensure proper execution for several shopper marketing campaigns, while managing workflow to adhere to budgets and timelines
- Liaising with, and acted as the link between, the client and agency by maintaining regular contact, ensuring that communication flows effectively
- Gathered, prepared and communicated to other agency functions all information necessary to successfully complete client assignments
Account Coordinator & Account Executive
Geometry Global
05.2010 - 04.2012
- Researched to develop in-depth understanding of clients’ and retailers’ business
- Developed insight driven and strategic promotional marketing programs for retailers in the Grocery Shopper channels
- Gathered, prepared and communicated to other agency functions all information necessary to successfully complete client assignments
- Established budgets and managed workflow
Education
BS - Business Administration, Marketing Management
Youngstown State University
Youngstown, OH01.2010
Skills
- Cross-platform content creation
- Team project leadership
- Strategic brand messaging
Timeline
Creative Content Manager
J.M. Smucker Company
10.2018 - Current
Senior Account Executive
AKHIA Communications
10.2013 - 06.2018
Marketing Manager
AVI Foodsystems
02.2013 - 10.2013
Account Executive
TracyLocke
07.2012 - 11.2012
Account Executive
Ogilvy
04.2012 - 07.2012
Account Coordinator & Account Executive
Geometry Global
05.2010 - 04.2012
BS - Business Administration, Marketing Management
Youngstown State University