Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Work Preference
Software
Timeline
Receptionist
Nicole Albert

Nicole Albert

St Louis,MO

Summary

Marketing operations and automations professional with 5+ years of experience driving efficiency and performance across marketing and sales teams. Proven success managing a complex MarTech stack built around HubSpot, to align marketing and sales. Adept at building and optimizing end-to-end marketing workflows, lifecycle campaigns, and lead management systems that increase conversion and operational clarity. Skilled in cross-functional collaboration, project management, and data-driven decision-making, with a strong foundation in email marketing, campaign execution, and marketing analytics. HubSpot-certified and known for process improvement, system integration, and stakeholder enablement in fast-paced environments.

Overview

7
7
years of professional experience
3
3
Certification

Work History

Marketing Automations and Operations Manager

Deque
08.2023 - Current
  • Serve as HubSpot Administrator, owning platform management, driving team enablement, and delivering ongoing training to maximize adoption and performance.
  • Led the successful integration of HubSpot and Salesforce, ensuring accurate, real-time syncing of Contact, Company, and Deal data in close collaboration with the Salesforce team.
  • Architect and continuously refine scalable marketing processes, workflows, and procedures to drive operational efficiency and campaign effectiveness.
  • Partner cross-functionally with marketing, sales, and operations teams to align technology systems with business objectives and accelerate revenue outcomes.

Marketing Automations and Operations Specialist

Deque
03.2022 - 08.2023
  • Conducted a comprehensive audit of HubSpot usage across the team, implementing platform best practices and impactful optimizations to enhance marketing efficiency.
  • Led the design and deployment of a lead scoring model, implemented lifecycle stage-based marketing strategies, and built automated nurture workflows to improve lead engagement and conversion.
  • Enhanced campaign performance by optimizing landing pages, emails, and forms, ensuring a seamless and conversion-friendly user experience.

Senior Recruiter, Digital Media

Robert Half
06.2021 - 02.2022
  • Matched top-tier marketing and creative professionals with opportunities that aligned with their expertise and career goals.
  • Delivered tailored career guidance and strategic counseling to help candidates navigate the job market and achieve long-term success.

Marketing Coordinator

Colibri
03.2019 - 06.2021
  • Spearheaded the creation and execution of monthly multi-channel marketing campaigns, directly contributing to lead generation and revenue growth.
  • Led end-to-end development of high-impact email marketing and direct mail campaigns to engage prospects and drive conversions.
  • Owned weekly marketing performance reporting and strategically managed marketing spend to maximize ROI and campaign effectiveness.

Education

Bachelors - Public Relations

Murray State University
Murray, KY
01.2017

Skills

  • Marketing Automation
  • Campaign Planning
  • Email, Inbound and Integrated Marketing
  • Marketing Strategy and Analytics
  • Marketing and Revenue Operations
  • Project Management
  • Lifecycle Marketing
  • Demand Generation
  • Data Hygiene
  • Database Management
  • Policies and procedures implementation
  • Demand Generation
  • Data Hygiene
  • Database Management
  • Policies and procedures implementation

Certification

  • HubSpot Email Marketing Software Certified, 05/01/25, 06/01/26
  • HubSpot Email Marketing Certified, 04/01/24, 05/01/26
  • HubSpot Revenue Operations Certified, 01/01/25, 02/01/26

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

RemoteHybridOn-Site

Important To Me

Work-life balanceCompany CultureFlexible work hoursWork from home optionPersonal development programsCareer advancement

Software

HubSpot Marketing Hub

HubSpot Operations Hub

HubSpot Sales Hub

Salesforce

ZoomInfo

RingLead

Jira

Trello

Asana

Calendly

Microsoft Office Suite

Timeline

Marketing Automations and Operations Manager

Deque
08.2023 - Current

Marketing Automations and Operations Specialist

Deque
03.2022 - 08.2023

Senior Recruiter, Digital Media

Robert Half
06.2021 - 02.2022

Marketing Coordinator

Colibri
03.2019 - 06.2021

Bachelors - Public Relations

Murray State University

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Nicole Albert