Nicole Alvarez

I have spent over 20 years in the music industry and I never tire of it. My passion for music and understanding for what it is, the most powerful source on Earth, is my greatest gift. I have gained most of my experience in the radio world. I have interviewed every major artist in alternative rock and helped countless bands and musicians reach their biggest audiences. I have developed respectful and long term relationships with key players in the industry, including the artists, labels, and everything in between. throughout my carer and I have made a name for myself as someone who champions music with her entire heart, and is through and through, an artist ally.

Throughout the course of my career, besides being a music representative for Los Angeles, hosting major events, and covering most major festivals including, Coachella, Austin City Limits, Lollapalooza, and Primavera, I have managed artist relations and created safe and productive environments for creatives to enhance their brand and allow their talents to be front and center. I have assisted on tours and take great pride in my lifelong dedication to being a person whose word means something to artists, their fan base, and people who love and respect music the way that I always will.

I am confident in my exceptional people skills. I am very skilled in navigating all personality types at whatever speed they are running on. I believe in being passionate, authentic, always willing to learn, and ready with patience and grace, for whatever this business throws my way. I am honest and solution oriented. I will always strive to succeed with honor and dignity and gratitude.

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