NICOLE AMPONSEM
Toronto,ON
Summary
Accomplished Marketing/Sales Operations leader with a solid history of attaining revenue growth, executing successful campaigns, and implementing operational efficiency while working at a leading retail marketing agency. Proven ability to develop, execute and optimize large scale omnichannel marketing programs, manage high-performing teams, and collaborate cross functionally to improve operations. Achievements include increasing loyalty campaigns by 125%, exceeding 100%+ of multi-million sales targets, and reducing operations costs by 60%.
Overview
6
6
years of professional experience
Work History
Retail Activation Lead
Neptune Retail Solutions (formally News America)
Toronto, ON
08.2023 - Current
- Partner with Retailers (e.g. Loblaw) to grow relationships, activate new stores, retail marketing tools and innovative campaigns- working at both strategic and executional levels, resulting in $1M+ incremental revenue. Strategically negotiate contract renewals leading to $500K+ savings by year-end 2023 and $2M+ savings by year- end 2024.
- Designed and implemented advertising campaign guidelines and processes resulting in 125% increase in contracted and executed loyalty programs; streamlined processes created 2x faster Retailer approval rates on specialty programs.
- Lead program management and coordination of 20+ monthly Retail specific in-store/digital marketing campaigns ($5M+). Utilize data analytics and reporting to drive continual program optimization and execution.
- Uncovered in-store inefficiencies, collaborated cross functionally to establish and implement system enhancements; launched new protocol solutions within one month resulting in 60% cost reduction.
- Identified communication gaps with Retail partners; implemented new tracking/documentation processes to increase Executive visibility and buy-in of marketing initiatives and to enhance relationships and collaboration with key stakeholders.
Director, Client Activation
Neptune Retail Solutions (formally News America)
Toronto, ON
02.2021 - 07.2023
- Advertiser and Retailer account management and marketing program execution. Utilized tools/systems (e.g. Salesforce, JIRA, ISOP, SAP Business Objects) to manage business; reached 100%+ of multi-million sales targets yearly.
- Maintained strong relationships and sustained growth for top tier CPG clients (e.g. Procter & Gamble, Unilever); managed large marketing budgets/programs and established executional excellence across 100+ monthly campaigns.
- Created and implemented program tracking, documentation, and audit processes for client’s Governance/Purchasing teams; achieved on-target compliance reviews for 96% of programs and successfully passed third-party Audits resulting in top tier client retention and sustaining yearly multi-million dollar campaigns.
- Partnered with HR on new recruitment process, streamlined Sales new hire onboarding, enhanced training and leadership development resulting in 20% increase in employee retention and team performance.
- Collaborated with Consumer Insights on new testing/data methodology leading to more strategic sales and 20% incremental revenue increase. Partnered with Digital Operations and Product to launch new design/interface for Checkout51 savings app resulting in better user experience, 10% increase in monthly active users, and 15% increase in revenue.
Manager, Client Activation
Neptune Retail Solutions (formally News America)
Toronto, ON
07.2020 - 01.2021
- Partnered with HR/Sales in the development and execution of new team structure and strategy in North America which resulted in more effective resource allocation, streamlined workflows and enhanced client support. Led, trained, and developed Canadian team of 10 direct reports.
- Created and implemented account management strategy, work back schedules and coordination processes for Canada Sales team territory of $50M+; met/exceeded campaign deadlines and ensured error-free execution of marketing activations.
- Developed and delivered pricing strategies and proposals which led to $7M in-store/digital revenue. Built and established relationships with tier one clients; developed comprehensive expertise in company program execution processes managing large/complex campaigns.
- Analyzed digital incentive campaign data for top clients resulting in program optimizations and media upsells securing 15% incremental revenue.
Program Associate, Media Sales
News America Marketing (News Marketing Canada)
Toronto, ON
07.2019 - 06.2020
- Spearheaded company-wide systems integration; led large scale sales process and account management optimization project for Canadian division; collaborated cross functionally to develop/implement new systems and trained sales team resulting in 50% increase in data accuracy, more efficient workflow and higher productivity.
- Managed portfolio of tier one accounts on $8M territory, coordinated marketing execution error-free; achieved 90% client retention rate and increased upsell opportunities through proactive account management and relationship building.
- Created and presented post campaign reports using Domo, Numerator, and Nielsen data which led to repeat campaigns and bigger client program buys.
- Led Toronto Team’s philanthropy initiatives serving communities in GTA.
Account/Program Coordinator
News America Marketing
Toronto, ON
08.2017 - 06.2019
- Coordinated execution of in-store, at-home/print and digital marketing campaigns. Developed presentations and proposals which resulted in $4-6M successful sales closures across a variety of CPG clients yearly.
- Led client calls with multiple external stakeholders (e.g. General Mills, Kraft Heinz, Edgewell, McCain) on campaign creative/design, asset management, program execution and post-campaign results.
- Utilized tools (e.g. MS Office, Salesforce, Oracle) to create contracts, report sales revenue and coordinate program executions; increased account team productivity and efficiency with optimized tracking and reporting.
Education
Bachelor of Arts - Honors Kinesiology - Sport Management
Western University
London, ONSkills
- Campaign Operations Management
- Cross Functional Collaboration
- Media Sales & Planning
- Creative/Analytical Problem Solving
- Process Standardization/ System Integration
- Team Leadership & Development
- Account & Program Management
- Data Analytics & Reporting
- Salesforce, Jira, SAP Business Objects, Tableau
- Nielsen, Numerator, Domo
Additional Work Experience
- PRIVIT – Sales & Marketing Coordinator – London, ON – 2017
- LIKA Sports Inc. – Account Coordinator – Toronto, ON – 2016
- Granpasso – Marketing Coordinator – Dusseldorf, Germany – 2014
Timeline
Retail Activation Lead
Neptune Retail Solutions (formally News America)
08.2023 - Current
Director, Client Activation
Neptune Retail Solutions (formally News America)
02.2021 - 07.2023
Manager, Client Activation
Neptune Retail Solutions (formally News America)
07.2020 - 01.2021
Program Associate, Media Sales
News America Marketing (News Marketing Canada)
07.2019 - 06.2020
Account/Program Coordinator
News America Marketing
08.2017 - 06.2019
Bachelor of Arts - Honors Kinesiology - Sport Management
Western University
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