NICOLE ANDINO

Professional social media specialist offering several years of experience in marketing. Offering expertise in working with dynamic range of personalities and building lasting client relationships. Pursuing new challenge overseeing content and campaigns for high-value clients.

• Hubspot Advanced Social Media Strategy Training
• Hootsuite Platform
• Hootsuite Social Marketing
• Hubspot Inbound Marketing
• Hubspot Software
• Sprout Social

• Featured on Reed College Magazine for being an executive leader for the Tru Relations campaign, “Navigate Your CEPA,” winning with its messaging and realistic resource allocations.
  Featured on WVU PRSSA website with blog post "Every Challenge creates a new opportunity" persevering through COVID-19 pandemic Featured on Progressions PRSSA National website "WVU Regional Conference."
• Participated in Create-A-Thon (April 2019), a 24- hour event in which teams create free marketing materials for Morgantown-area nonprofits.
  Featured on WVU's Reed College website with the blog post "Learning the Reach of Digital Storytelling at Wired and Wonderful Regional Conference."
• Featured on WVU's Reed College website with the blog post "What is PRSSA?" recruiting freshmen for the upcoming semester.

NICU Cuddler, 01/2023 - 05/2024

WVU Medicine

• Volunteer of the WVU Medicine newborn cuddling program to help offset early trauma and potential developmental delays.
  Soothe and cuddle premature infants ranging from tiny preemies, to larger, full-term babies, as well as infants suffering from maternal drug-use withdrawal.
• Trained to interact with NICU babies during times when their parents can’t be with them at the hospital.

Social Media Director, 05/2020 - 05/2021

PRSSA

• Executed largest event promoting insight on diversity, equity, and inclusion in the workplace. Speakers included the Director of the LGBTQ+ center, VP of PAN Communications, & VP of M Booth.
• Developed relevant content on all socials to appeal to our audience of undergraduate students.
• Implemented a content editorial calendar to manage content and plan specific, timely marketing events throughout the school year.

Event Planning Committee Chair, 12/2018 - 01/2021

TEDx

• Arranged support services, coordinated needs with the facility, prepared the staff members for the event and set up all technical aspects needed for the live stream.
• Delegated responsibilities to committees for promotions, venue search, technical system set-up, sponsors, & making the event an overall top priority.
• Assisted in sponsor liaison for funding the event and coordinating event advertising.
  Received, analyzed and disseminated reports to staff to communicate the status of work processes.

Cashier & Bookseller, 12/2017 - 12/2020

Barnes & Noble

• Created marketing plans for specific titles based on sales data and author interviews scheduled for specific dates.
• Coordinated with publishers about upcoming titles and author appearances to promote books.
• Measured amount of sales in products & materials for textbooks, graduation, & merchandise.

• Received 'Unsung Hero' Award in WVU PRSSA Wired & Wonderful Regional Conference.