Nicole Avila

AWARD: Best Social Buzz from Direct Selling Association (2022) - Arbonne was recognized for staying at the digital forefront of your target audience by creating a buzz-generating campaign with creative and unique content.

• Develop and implement strategic social media marketing plans
• Manage PR across social channels, collaborating with Public Relations director on product placement, events, media mentions
• Manage 3rd party content creators for brand
• Content creation (graphics, videos)
• Live event coverage
• Analyze market data to determine ways to reach target audience or intended segments
• Manage social media e-commerce such as Facebook/Instagram Shopping, "Like to Buy" galleries connected to Instagram page, user-generated-content galleries for use on company website
• Collaborate with influential users to boost and enhance brand on social media, spearheading User-Generated-Content projects
• Foster community and spearhead community management, engaging with and responding to online audience through relevant comments and conversations, creating community management guides for product and common audience conversations
• Spearhead social media guidance for consultants of the company to help with selling product and selling on social media
• Write product guides on Instagram
• Measure and report on marketing campaign performance, gaining insights and comparing results against goals to identify strengths and weaknesses
• Balance company objectives and customer desires when formulating and executing social media strategies

• Primary client contact for day-to-day needs providing excellent communication skills both verbal and written.
• Developed strategies and campaigns for growth, engagement and sales for lifestyle, entertainment and retail accounts across social media and digital spaces.
• Implemented paid social campaigns on Facebook, Instagram and LinkedIn
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
• Analyzed social media reporting and analytics to reach KPI goals.
• Cultivated and managed brand influencers to create third-party validation to elevate and expand the brand.
• Acted as producer/director for content creation, assisting with photo shoots, shot lists, design and other creative projects as needed for client content needs.
• Acted as customer service and community management on client social media accounts.
  

• Plan and execute social media strategies for numerous accounts
• Create and monitor social advertising campaigns across Facebook, Twitter, Instagram and YouTube
• Collaborate with creative team for social media content while directing them on best practices
• Copy writing, website content writing and editing, blogging
• Successfully spearhead social media campaigns such as contests/giveaways, collaborations and influencer marketing
• Monitor social media analytics and execute reporting for clients
• Monitor social media engagement and the online presence of brands, engage with users and strengthen relationships
• Social e-comm experience managing the social media shopping components of Facebook and Instagram

• Celebrity clients included Gal Gadot, Raven Symone, Jeannie Mai and Hailey Clauson. Entertainment clients in TV included Seinfeld, The King of Queens and Rules of Engagement. Worked on various one-off projects as well in entertainment.
• Increased social media engagement for a client’s accounts and manage client image while staying true to their voice and working with their contracts for social media promotions
  
• Managed multiple accounts and their respective calendars by curating content that reaches relevant target markets and keeps clients a part of the trending conversation
  
• Report, monitor and calculate social analytics directly from social media platforms and social media tools
  
• Managed multiple social media campaigns and a team of coordinators. This includes managing content, copy writing, audience engagement, trend monitoring, and implementing creative strategies
  
• Managed promoted/boosted posts, geo-targeted posts and Facebook advertising when requested by clients or affiliates
  
• Collaborated with the graphic design team to create the visuals required for content and social media strategies
  
• Encouraged adoption of relevant social media techniques