Nicole Baker
Senior Account Executive
Fresno,CA
Summary
Accomplished Account Executive with proven expertise in accelerating revenue growth through proactive, customer-centric engagement, persuasive, data-driven communication, and the fostering of deeply rooted, loyal client relationships. Results-driven, leading with exceptional communication skills, maintaining levels of high productivity, and efficient task completion.
Overview
26
26
years of professional experience
Work History
Key Markets Financial Account Executive
Harland Clarke
Remote, CA
04.2022 - 04.2024
- Executed strategic marketing plans to boost product sales significantly.
- Identified new business opportunities through comprehensive market research and analysis ($175k+ YOY, add-on card services.)
- Created detailed reports on sales performance, revenue forecasts, and budget expenditures.
- Attended trade shows and conferences to network with potential partners.
- Collaborated with cross-functional teams to ensure successful product launches ($375k integrated print and digital test, locking annual commitment.)
- Developed strategies to enhance sales volume among existing and new clients ($210k+ YOY, previously untapped digital accounts).
Integrated Healthcare Executive
Vericast
Remote, CA
01.2017 - 04.2022
- Achieved 260%+ ROI by coordinating cross-functional teams for timely project delivery.
- Conducted market research to pinpoint opportunities for business expansion.
- Enhanced relationship management with key stakeholders, transitioning a client in-house, elevating annual contract from $800K to $5.2M.
- Implemented targeted business strategies that increased revenue streams and expanded market presence.
- Created strategic business plans that aligned operational activities with long-term goals.
- Leveraged exceptional verbal skills to engage customers and uncover specific requirements.
- Transformed direct mail campaigns into shared mail formats, boosting ROI by 150-240%, contributing $1.7 million in increased yearly revenue.
National Sales Executive
Valassis
Remote, CA
05.2015 - 01.2017
- Secured long-term partnerships by cultivating strong client relationships.
- Identified customer purchasing trends through sales data analysis for strategic planning.
- Kept informed on current industry trends and regulations to guide business decisions.
- Leveraged customer feedback and research to uncover new business opportunities.
- Transformed outdoor billboard budget into digital campaigns, resulting in 25% YOY revenue growth.
- Formulated and executed strategic plans to boost market share in prioritized regions.
- Engaged in weekly meetings with senior management to evaluate goal progress.
- Created strategies that surpassed sales targets, leading to 290% ROI for clients.
Independent Contractor/Sales Consultant
REM Eyewear
Remote, CA
03.2013 - 05.2015
- Maintained relationships with existing customers while seeking new ones.
- Provided technical assistance to clients in using products or services.
- Identified needs of customers promptly and efficiently.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Analyzed customer needs and preferences to recommend appropriate products.
- Established long-term relationships with key contacts at client companies.
- Participated in regular training sessions on new products, services, and industry trends.
- Generated leads through cold calling, networking, and referrals.
- Maintained accurate records of all sales activities in the CRM system.
- Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
Program / Sales Manager
Peak Broadcasting
Fresno, CA
05.2010 - 03.2013
- Provided guidance and support to team members in order to achieve targets within defined deadlines.
- Negotiated contracts and agreements with vendors and suppliers.
- Created presentations outlining proposed solutions for addressing challenges encountered during program execution.
- Developed and maintained project plans, schedules, and budgets.
- Assessed program performance against key performance indicators (KPIs) and objectives, making data-driven decisions to guide strategic direction.
- Guided the strategic planning and goal-setting process for programs, aligning initiatives with organizational vision and priorities.
- Generated and delivered reports, program review presentations and other program status updates.
- Led the recruitment, training, and development of program staff, building high-performing teams committed to achieving program success.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Managed daily operations of sales department, including supervision of staff members.
Senior Account Executive
Peak Broadcasting
Fresno, CA
07.2007 - 04.2010
General Sales Manager
Wilks Broadcasting
Fresno, CA
06.2005 - 04.2007
Senior Account Executive
Infinity Broadcasting/Viacom/CBS Radio
Fresno, CA
08.1998 - 05.2005
Education
General Education
Fresno City College
Fresno, CAGeneral Education
California State University, Fresno
Fresno, CASkills
- Business development
- Sales quota achievement
- Marketing strategy implementation
- Business plan execution
- CRM proficiency
- Customer relationship management
- Cross-functional collaboration
- Contract negotiation & presentation skills
Accomplishments
- 2024 Digital Growth +367% YOY
- 2023 Quota Buster (112%, 33%+ YOY)
- 2022 1H Quota Buster (106%, 32%+ YOY)
- 2021 1H Quota Buster (122%, 41%+ YOY)
- 2020 Quota Buster (112%, 23%+ YOY)
- 2019 Quota Buster (263% 2H) – President’s Award
- 2018 Quota Buster (123%, 35%+ YOY)
- 2017 Quota Buster (111%, 21%+ YOY)
- 2016 Digital Quota (500%)
- 2015 Direct Mail Quota Buster (212%, 125%+YOY)
References
References available upon request.
Timeline
Key Markets Financial Account Executive
Harland Clarke
04.2022 - 04.2024
Integrated Healthcare Executive
Vericast
01.2017 - 04.2022
National Sales Executive
Valassis
05.2015 - 01.2017
Independent Contractor/Sales Consultant
REM Eyewear
03.2013 - 05.2015
Program / Sales Manager
Peak Broadcasting
05.2010 - 03.2013
Senior Account Executive
Peak Broadcasting
07.2007 - 04.2010
General Sales Manager
Wilks Broadcasting
06.2005 - 04.2007
Senior Account Executive
Infinity Broadcasting/Viacom/CBS Radio
08.1998 - 05.2005
General Education
Fresno City College
General Education
California State University, Fresno
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