Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Websites
Affiliations
References
Timeline
Generic
Nicole Baptista

Nicole Baptista

Alameda,CA

Summary

Driven content strategist and storyteller aimed at humanizing user experiences.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Staff Content Designer

Intuit
San Francisco, CA
05.2019 - Current
  • Spearheaded content strategy to enhance growth and create cohesive end-to-end experiences across multiple channels.
  • Developed prompts for internal AI models to improve operational efficiency.
  • Collaborated with cross-functional teams and external agencies to manage simultaneous projects aligned with business objectives.
  • Contributed to an industry-leading content design system by facilitating workshops and editing content for clarity and consistency.
  • Conducted usability testing, user research, and web data analysis to guide design strategies.
  • Created wireframes and prototypes, leading design reviews presented to senior leadership.
  • Mentored fellow designers and students, fostering professional development within the team.
  • Optimized content for search engines to increase visibility and engagement.

Music Journalist

SF Sonic
San Francisco, CA
02.2018 - Current
  • Wrote concert reviews and photographed musicians.
  • Managed independent music site, Say Yes, enhancing engagement.

Content Manager

Kaiser Permanente
Oakland, CA
04.2018 - 05.2019
  • Executed content strategies for various marketing campaigns.
  • Developed internal employee website to improve communication and resource accessibility.

Content/Digital Production Specialist

Facebook
Menlo Park, CA
03.2016 - 03.2018
  • Evaluated content across multiple platforms to ensure alignment with company policy.
  • Analyzed user trends with engineers to inform strategy.

Communications Manager & Innovation Journalist

Intuit
Mountain View, CA
04.2014 - 04.2016
  • Managed innovation and design newsletter and oversaw innovation blog targeting employees, entrepreneurs, and startups.
  • Developed content for corporate communications and media labs departments to support strategic initiatives.
  • Authored bylines for external technology publications, increasing brand visibility.
  • Contributed to corporate strategy during rebranding workshops, aligning messaging with organizational goals.

Editor/Senior Reporter

Marinscope
Novato, CA
11.2011 - 04.2014
  • Developed engaging story ideas, interviewed sources, fact-checked copy, took photos, and wrote weekly content.

Editor/Reporter

River News Herald
Rio Vista, CA
09.2008 - 11.2011
  • Oversaw team while crafting and delivering all weekly content.

Education

Bachelor of Arts - Journalism

San Francisco State University
San Francisco, CA
06-2008

Skills

  • Content strategy
  • User research
  • Content design system
  • AI prompts
  • SEO optimization
  • Wireframing and prototyping
  • Cross-functional collaboration
  • Content editing
  • Data analysis
  • Digital marketing
  • Brand storytelling
  • Mentoring designers
  • Project management
  • Brand development
  • Effective communication

Accomplishments

  • Experimenter—Marketing and Communications Star Award (Intuit)
  • Dare Greatly Award (Intuit)
  • Innovator—Marketing & Communications Star Award (Intuit)
  • Best Coverage of Local Government (California Newspaper Publishers Association)
  • Best Feature Story (California Newspaper Publishers Association)
  • Best Front Page (California Newspaper Publishers Association)

Certification

  • Digital Marketing, General Assembly

Websites

Affiliations

  • I'm a dedicated dog lover who helps soothe, socialize, and train special canine survivors who live in BadRap's Rescue Barn.

References

References available upon request.

Timeline

Staff Content Designer

Intuit
05.2019 - Current

Content Manager

Kaiser Permanente
04.2018 - 05.2019

Music Journalist

SF Sonic
02.2018 - Current

Content/Digital Production Specialist

Facebook
03.2016 - 03.2018

Communications Manager & Innovation Journalist

Intuit
04.2014 - 04.2016

Editor/Senior Reporter

Marinscope
11.2011 - 04.2014

Editor/Reporter

River News Herald
09.2008 - 11.2011

Bachelor of Arts - Journalism

San Francisco State University

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