Nicole Baptista
Alameda,CA
Summary
Driven content strategist and storyteller aimed at humanizing user experiences.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Staff Content Designer
Intuit
San Francisco, CA
05.2019 - Current
- Spearheaded content strategy to enhance growth and create cohesive end-to-end experiences across multiple channels.
- Developed prompts for internal AI models to improve operational efficiency.
- Collaborated with cross-functional teams and external agencies to manage simultaneous projects aligned with business objectives.
- Contributed to an industry-leading content design system by facilitating workshops and editing content for clarity and consistency.
- Conducted usability testing, user research, and web data analysis to guide design strategies.
- Created wireframes and prototypes, leading design reviews presented to senior leadership.
- Mentored fellow designers and students, fostering professional development within the team.
- Optimized content for search engines to increase visibility and engagement.
Music Journalist
SF Sonic
San Francisco, CA
02.2018 - Current
- Wrote concert reviews and photographed musicians.
- Managed independent music site, Say Yes, enhancing engagement.
Content Manager
Kaiser Permanente
Oakland, CA
04.2018 - 05.2019
- Executed content strategies for various marketing campaigns.
- Developed internal employee website to improve communication and resource accessibility.
Content/Digital Production Specialist
Facebook
Menlo Park, CA
03.2016 - 03.2018
- Evaluated content across multiple platforms to ensure alignment with company policy.
- Analyzed user trends with engineers to inform strategy.
Communications Manager & Innovation Journalist
Intuit
Mountain View, CA
04.2014 - 04.2016
- Managed innovation and design newsletter and oversaw innovation blog targeting employees, entrepreneurs, and startups.
- Developed content for corporate communications and media labs departments to support strategic initiatives.
- Authored bylines for external technology publications, increasing brand visibility.
- Contributed to corporate strategy during rebranding workshops, aligning messaging with organizational goals.
Editor/Senior Reporter
Marinscope
Novato, CA
11.2011 - 04.2014
- Developed engaging story ideas, interviewed sources, fact-checked copy, took photos, and wrote weekly content.
Editor/Reporter
River News Herald
Rio Vista, CA
09.2008 - 11.2011
- Oversaw team while crafting and delivering all weekly content.
Education
Bachelor of Arts - Journalism
San Francisco State University
San Francisco, CA06-2008
Skills
- Content strategy
- User research
- Content design system
- AI prompts
- SEO optimization
- Wireframing and prototyping
- Cross-functional collaboration
- Content editing
- Data analysis
- Digital marketing
- Brand storytelling
- Mentoring designers
- Project management
- Brand development
- Effective communication
Accomplishments
- Experimenter—Marketing and Communications Star Award (Intuit)
- Dare Greatly Award (Intuit)
- Innovator—Marketing & Communications Star Award (Intuit)
- Best Coverage of Local Government (California Newspaper Publishers Association)
- Best Feature Story (California Newspaper Publishers Association)
- Best Front Page (California Newspaper Publishers Association)
Certification
- Digital Marketing, General Assembly
Affiliations
- I'm a dedicated dog lover who helps soothe, socialize, and train special canine survivors who live in BadRap's Rescue Barn.
References
References available upon request.
Timeline
Staff Content Designer
Intuit
05.2019 - Current
Content Manager
Kaiser Permanente
04.2018 - 05.2019
Music Journalist
SF Sonic
02.2018 - Current
Content/Digital Production Specialist
Facebook
03.2016 - 03.2018
Communications Manager & Innovation Journalist
Intuit
04.2014 - 04.2016
Editor/Senior Reporter
Marinscope
11.2011 - 04.2014
Editor/Reporter
River News Herald
09.2008 - 11.2011
Bachelor of Arts - Journalism
San Francisco State University