NICOLE BERGLUND
Katy,TX
Summary
- Experienced Technical Sales Manager with 15 years of service and sales management experience with a strong history of successful business development and revenue growth. Known for being a great listener, project manager and leader, comfortable interacting with all levels of an organization; end users, distributors, manufacturer representatives, specifying engineers and sales and operations for hazardous and industrial lighting. Skilled at identifying customer needs and ensuring product and service offerings meet application specifications driving company profitability. Demonstrated ability to prospect new customers and businesses, utilizing Salesforce and Hubspot CRM's. Proficient technical knowledge of legacy and LED lighting technology, along with strong collaborative and communication skills, to effectively execute sales strategies. Proven ability to implement lucrative and creative sales programs aligned with business goals and maximizing bottom-line profits.
Overview
17
17
years of professional experience
Work History
Lighting and Controls Specialist
Rexel USA
04.2024 - Current
- Cultivated positive relationships with manufacturers to deliver timely and cost-effective supply of services and materials.
- Created and managed project plans, timelines and budgets.
- Contacted new and existing customers to discuss LED lighting upgrade solutions through specific products and services.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Established new accounts through cold calling and personal visits to potential customers.
Technical Sales Support Manager
DIALIGHT CORPORATION
01.2013 - 04.2024
- Identified business need, proposed, received approval and successfully created Technical Support Manager role
- Managed all communications and flow of information between corporate office and team of 20+ sales representatives; updated sales team regularly with product updates
- Created Lighting Layout team, tracked requests, and distributed work; prepared monthly reports for Vice President of Marketing and sales team use
- Worked closely with product managers on daily changes to data sheets for print and online publication
- Developed a FAQ technical question database, and a hazardous material database, documenting common environmental hazard interactions with products
- Audited end-user locations, took measurements and light meter readings, to educate customers on appropriate product choices
- Planned and facilitated “lunch and learns” customers and distributors to demo products, and provide samples for installation; prepared monthly status reports for Sales Director
District Sales Manager
DIALIGHT CORPORATION
01.2012 - 01.2013
- Call on customers with sales representative to audit locations, take measurements and readings, and assist in developing lighting layouts
- Education customers on correct lighting solutions, demonstrate products and provide samples
- Create monthly product status reports for Sales Director.
Customer Service / Inside Sales
DIALIGHT CORPORATION
01.2008 - 01.2012
- Supported sales representatives and customers as Account Manager; served as liaison between factory, sales teams, distributors and customers
- Managed workflows, processed returns and worked with production team to prioritize orders
- Created dual level price book, processed quotes, and approved pricing, Created representative code system to facilitate improved commission payments; trained staff and new employees.
Education
BA -
Rutgers University
New Brunswick, NJSkills
Account Management
Cross-Functional Communication
Pipeline Management
Territory Management
CRM proficiency
Technical training and consulting
Customer Engagement
Consultative Sales Techniques
Competitor research
Sales forecast
Timeline
Lighting and Controls Specialist
Rexel USA
04.2024 - Current
Technical Sales Support Manager
DIALIGHT CORPORATION
01.2013 - 04.2024
District Sales Manager
DIALIGHT CORPORATION
01.2012 - 01.2013
Customer Service / Inside Sales
DIALIGHT CORPORATION
01.2008 - 01.2012
BA -
Rutgers University
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