Summary
Overview
Work History
Education
Timeline
Generic

Nicole Berube

Summary

Master change agent and efficiency driver with 10+ years of experience steering operations and launching new businesses within the retail industry. Seeking a new role that can leverage my ability to lead teams and propel growth.

Overview

12
12
years of professional experience

Work History

Senior Manager, Account Management & Planning

Gap Inc. Franchise
05.2023 - Current
  • Fostered Amazon and Military wholesale relationships to improve sales and operations, including establishing cross functional touchpoints and problem solving process plans
  • Conducted pre-season investment reviews and hosted in season trade calls to monitor business health and drive growth; created meeting cadence for consistent and meaningful touchpoints
  • Forecasted sales monthly and utilized data to show accounts areas of improvement and make seasonal receipt recommendations, as well as highlight risk and opportunities to internal AOP
  • Launched US Hub Replenishment, enabling in season wholesale growth targeted at $8M+
  • Crafted decks to engage VP and C-suite leadership on updates to to business and areas in need of support to enable growth

Senior Manager, Product Strategy & Planning

Gap Inc. Franchise
11.2021 - 04.2023
  • Responsible for launching assortment on Amazon and aligning cross functional teams on Gap product perspective, resulting in $41M wholesale the first season, $70M life to date
  • Developed profitable perimeters to customize offering on Amazon and optimized assortment through key learnings and adjusted for what is/is not working
  • Focused accounts on long term growth opportunities through translating Gap LRP topline and divisional product strategies into applicable partner facing strategies
  • Consulted on development of web based assortment order management system that impacts 140 internal and 300 external users
  • Responsible for Market Week budget forecast and actualized spend, including resource management, and communicated to Finance for quarterly updates
  • Demonstrated strong leadership skills by successfully managing and developing team of 5

Manager, Product Strategy

Gap Inc. Franchise
07.2020 - 10.2021
  • Project managed launch of JOOR, a digital selling tool platform, and developed consistent cross-brand account experience. Project included interviewing potential platform agencies, creating cross-functional RACI, onboarding total internal and external users, liaising with JOOR account manager, and developing strategic rollout plan
  • Led cross brand development of annual product strategy roadmap, leading to +30% growth vs LY
  • Assessed areas for efficiency and implemented improvements such as key milestone mapping and streamlined resource utilization, and advocated for Franchise needs during global transformation

Manager, Brand Planning

Gap Inc. Franchise
03.2018 - 07.2020
  • Drove online growth from 10% to 30% of wholesale investment through product strategies, process mapping, and leading cross-functional collaboration
  • Built onboarding resources to support launch of 16 new accounts within 6 quarters
  • Development of end to end Outlet/Value program process resulted in additional $53M wholesale in 2019 and 15% increase in account investment, including seasonal IMU and margin analysis to drive Full Price vs Outlet assortment efficiencies
  • Launched first Franchise replenishment program to capitalize on in season trade responsiveness and improved Franchise business model to lay foundation for future growth

Senior Planner, Brand Planning

Gap Inc. Franchise
09.2016 - 03.2018
  • Launched first Gap Franchise Outlet store and set up scalable process to enable expansion into additional accounts and wider assortment range; store exceeded account’s expectations resulting in +40% annual OTB sales projection
  • Represented Franchise on Global Gap task force to develop new company operating model and served as change management team leader, guiding merchant and planning teams through Gap’s transformation and through effects on a leveraged market
  • Drove strategic growth in key areas, such as price bucket, value offering, and basics, through in-depth analysis and new reporting development, increasing partner investment

Planner, Brand Planning

Gap Inc. Franchise
03.2015 - 09.2016
  • Redesigned and evolved tools to support financial analysis, sales reporting, and investment strategies
  • Created seasonal financial plans and CC targets to support product strategies and maximizes opportunities
  • Planned bottoms up seasonal assortments to provide AUC/AIR guidance to finance to influence partner discounts, pricing analysis to protect partner and Gap margin, and inventory depth guidance to production to minimizing shortages and overages; Summer 2016, Adult projection was within 1% of total final booking

Senior Analyst, Merch Planning

Coach
03.2013 - 02.2015
  • Grew wholesale investment through implementation of exclusives and boxed gifting programs, resulting in expanded Men’s footprint and increased sales overall
  • Forecasted plans weekly to reflect trends, promotions, and managed OTB openness. Elevated team’s ability to plan and allocate by attributes resulting in increased productivity

Analyst, Business Planning

Coach
05.2011 - 03.2013
  • Account and door level analysis, such as advertising effects and environmental transformations, markdown strategies, and evaluation of location profile leading to targeted growth opportunities
  • Instrumental in conversion of internal data warehouse system, partnering as key liaison between wholesale team and IS

Education

Bachelor of Science - Buying and Planning, Economics

Fashion Institute of Technology, State University of New York
New York, NY

Timeline

Senior Manager, Account Management & Planning

Gap Inc. Franchise
05.2023 - Current

Senior Manager, Product Strategy & Planning

Gap Inc. Franchise
11.2021 - 04.2023

Manager, Product Strategy

Gap Inc. Franchise
07.2020 - 10.2021

Manager, Brand Planning

Gap Inc. Franchise
03.2018 - 07.2020

Senior Planner, Brand Planning

Gap Inc. Franchise
09.2016 - 03.2018

Planner, Brand Planning

Gap Inc. Franchise
03.2015 - 09.2016

Senior Analyst, Merch Planning

Coach
03.2013 - 02.2015

Analyst, Business Planning

Coach
05.2011 - 03.2013

Bachelor of Science - Buying and Planning, Economics

Fashion Institute of Technology, State University of New York
Nicole Berube