Hi, I’m
Nicole Biagi
Seattle,WA
Summary
Energetic and strategic Senior Marketing Manager with over a decade of experience in driving customer lifecycle in e-commerce. Expertise in developing and executing multi-channel marketing strategies. Proven track record of leadership in managing cross-functional teams and optimizing marketing efforts. Adept at leveraging data-driven insights to inform decision-making and enhance ROI. Seeking to apply comprehensive skills and entrepreneurial spirit to lead impactful marketing strategies and drive growth.
Overview
10
years of professional experience
Work History
Paula's Choice Skincare
Senior Marketing Manager, Retention, Loyalty & Auto Replenishment
01.2022 - Current
Job overview
- Strengthened brand positioning and drove customer engagement through data-driven retention, loyalty, and auto-replenishment strategies, contributing to over $80 million revenue.
- Led global demand generation efforts across omnichannel digital campaigns to drive brand awareness and sales growth.
- Managed and mentored a team of marketing professionals, fostering a collaborative and high-performance culture.
- Collaborated with cross-functional teams to develop and execute cohesive marketing strategies.
Paula's Choice Skincare
Senior E-Mail Marketing Manager
07.2020 - 02.2022
Job overview
- Crafted impactful email strategies for launches, campaigns, and promotions to drive customer acquisition and retention.
- Analyzed KPIs to measure success, optimizing ROI.
Paula's Choice Skincare
E-mail Campaign Manager
04.2019 - 07.2020
Job overview
- Collaborated with design and brand teams on segmented email campaigns.
- Utilized data-driven strategies to boost campaign performance and enhance email engagement metrics.
butter LONDON
Digital Marketing Analyst
07.2018 - 04.2019
Job overview
- Analyzed data trends and consumer insights to inform digital marketing strategies.
- Led cross-departmental teams to execute marketing initiatives.
Education
Evergreen State CollegeOlympia, WA
Bachelors Degree from Marketing, Publicity, and Entrepreneurship
01.2012
Skills
- Marketing Strategy Development
- Brand Management
- Team Leadership and Development
- Budget Management and Financial Analysis
- Market Research and Analysis
- Cross-Functional Collaboration
- Creative Problem Solving
- Emotional Intelligence and Interpersonal Skills
Timeline
Senior Marketing Manager, Retention, Loyalty & Auto Replenishment
Paula's Choice Skincare
01.2022 - Current
Senior E-Mail Marketing Manager
Paula's Choice Skincare
07.2020 - 02.2022
E-mail Campaign Manager
Paula's Choice Skincare
04.2019 - 07.2020
Digital Marketing Analyst
butter LONDON
07.2018 - 04.2019
Evergreen State College
Bachelors Degree from Marketing, Publicity, and Entrepreneurship
Local Musician
I am a lead singer in a Seattle Rock Band.
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