Result-driven Event Director with seven years of experience leading immersive events and brand activations. Demonstrated ability in event logistics, budget oversight, and team leadership. Specialized in crafting brand narratives into engaging live experiences that connect with diverse audiences. Detail-oriented, bilingual in English and Spanish, with a strong focus on transforming creative ideas into successful on-site executions.
Designed and executed the end-to-end revenue strategy for proprietary events and client projects, leading sponsorship, licensing, upsell, and cost-optimization initiatives that aligned financial performance with brand experience.
Served as the senior partner-facing lead, managing key accounts, developing strategic proposals, negotiating high-impact agreements, and designing relationship plans that strengthened client retention and long-term partnership value.
Oversaw financial governance across all projects - including P&L management, budget approvals, billing, collections, and profitability analysis - ensuring accurate financial reporting and healthy financial growth.
Led company-wide budget management across all proprietary events and client initiatives, overseeing financial planning, cost controls, resource allocation, and revenue forecasting to ensure profitability and long-term operational stability.
Directed cross-functional alignment by leading internal kickoffs, defining scopes, deliverables, KPIs, and budgets, and collaborating with cross-functional teams to ensure cohesive execution across all initiatives.
Oversaw day-to-day event operations and production planning for large-scale wellness festivals and client activations, ensuring cohesive workflows across logistics, timelines, vendors, and onsite execution.
Managed client communication and stakeholder alignment throughout the event lifecycle, guiding partners through experience design, production requirements, approvals and onsite decision-making.
Directed cross-functional teams - including marketing, creative production, and external suppliers - to ensure integrated planning, clear responsibilities, and high-quality event delivery.
Oversaw event-level budgeting, procurement, and vendor negotiations to ensure operational efficiency and financial accuracy across multiple simultaneous productions.
Led creative development for branded experiential concepts, transforming brand objectives into immersive installations and interactive experiences executed across festivals, on-trade activations, and influencer events.
Developed and executed multi-channel marketing campaigns - spanning social media, influencer partnerships, newsletters, ticketing strategy, and PR - across Merodea's event portfolio, including The Peek & Pick, Guapas & Tapas, Let's Glow & Roll, and Me, Myself & I.
Partnered with the production team to coordinate onsite logistics, vendor communications, and day-of execution, ensuring marketing plans translated seamlessly into live event experiences.
In 2023, led marketing efforts for three Me, Myself & I editions in a single year, significantly accelerating the event's annual schedule and supporting the expansion of the brand.
Marketing & Events Manager
CLUB JIBARITO
San Juan
08.2018 - 05.2022
Planned and coordinated high-end experiential events and activations for luxury watch and jewelry maisons, including Audemars Piguet, Chopard, Panerai, and Jaeger-LeCoultre.
Managed guest experience, vendor coordination, and event logistics to support exclusive client engagements and premium brand standards.
Sponsor Retention: Maintained a 25% multi-edition sponsor continuity rate across five Me, Myself & I editions (2023-2025), strengthening long-term partnerships and ensuring consistent event performance.
Profitability Growth: Drove +129.9% profitability growth across five Me, Myself & I editions (2023-2025) through strategic planning, optimized resource allocation, and improved operational efficiency.
Event Program Growth: Strengthened Me, Myself & I's event program by refining sponsor offerings, enhancing program structure, and elevating brand integration - driving a +180.5% increase in brand partner participation value, with 2025 flagship events generating nearly three times the partner value of 2024.
Large-Scale Event Leadership: Led end-to-end production for Me, Myself & I, a leading wellness festival in Puerto Rico - achieving operational excellence and exceptional audience engagement, including multiple sold-out editions and a +118.9% increase in festival attendance across five editions (2023-2025).
Brand Event & Activation Impact: Delivered strong audience performance for brand partners - including Grey Goose, Dewar's, Patrón, Garage Isla Verde, Puerto Rico Supplies Group, Banco Popular, and PepsiCo - with several programs exceeding 100% capacity and surpassing engagement benchmarks.
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