Nicole Brewer
Content Marketing Specialist, Freelancer
Scottsboro,AL
Summary
Driven Marketing Specialist offering five year background in Digital Marketing with expertise in Content Marketing and content creation generating engaging content. Highly proficient in content design, image editing, and researching broad range of content. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting, and project management skills. Proficient in Adobe Creative Suite and SEO. Results-driven Marketing Specialist with forward thinking approach centered on company success and competitive growth.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Business Owner
VIP | Content Creative
Scottsboro, AL
03.2022 - Current
- Frequently studied market to keep abreast of new industry trends.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Promoted business via social media to generate leads and maximize brand identity.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Built loyal account base and long-term business relationships with B2B accounts.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Managed daily operations of Content Marketing organization, orchestrating forward-thinking strategies to accomplish profit and expansion goals.
Content Marketing Specialist
Davis Vines Consulting
Scottsboro, AL
01.2018 - 03.2022
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Managed digital asset libraries and delivered to team members promptly upon request.
- Worked with vendors and developed digital assets in line with branding and best practices.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Conducted regular content audits to identify gaps and redundancies of content.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Directed content of website by gathering information and integrating data from other departments.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Utilized analytics and site metrics to determine areas of improvement.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
- Conference and Exhibit Marketing - Event Planner Planned events for 7 clients including planning networking events from start to finish across the United States.
- Led successful email marketing campaigns.
Human Resources Supervisor
Tri-County Group Homes
Scottsboro, AL
06.2007 - 01.2016
- Structured compensation and benefits according to market conditions and budget demands.
- Maintained human resources regulatory compliance with local, state and federal laws.
- Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for 50 new employees.
- Facilitated onboarding sessions and on-the-job training for new hires bolstering position knowledge and skillset.
- Directed and controlled 401K, medical, dental and vision benefit packages.
- Followed programs closely to assess effectiveness and make proactive changes to meet changing demands.
- Organized company-wide events designed to boost employee morale.
- Collaborated with entire human resource department to discuss new ways to recruit top talent.
- Oversaw hiring, staffing and labor law compliance.
- Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
- Addressed employee conflicts with appropriate urgency, following all corporate procedures.
- Updated HR database with new employee information, changes in benefits and other details.
- Answered employee inquiries regarding health benefits and 401k options.
- Oversaw exit interviews and off-boarding process for resigned and terminated employees.
Education
Licensed Practical Nursing
JF Drake Technical College
Huntsville, Al 08.1997 - 05.1998
Associate of Arts - English
Northeast Alabama Community College
Rainsville, AL 05.1989 - 09.2016
Skills
Consulting
Search Engine Optimization
Effective leader
Customer demographics
Content Marketing background
Copywriting expertise
Proficient in Adobe Creative Suite
Digital marketing
Graphic design
Market Analysis
Campaign development
Branding
Strategic planning
Marketing strategies
Customer engagement
Social media tools
Email marketing campaigns
Multi-channel marketing
Creative writing
Consistent brand messaging
Unique content creation
Editing proficiency
Staff training/development
Accomplishments
Revamped DTPM, New Outlook Detox, and Family Life Center's social media accounts, improving user engagement by over 60% on Facebook, Twitter, and LinkedIn.
Revamped the copy on DTPM and New Outlook Detox's website and blogs increasing conversions by 20%.
Fully managed SEO for 7 companies. Created and published 10+ articles and built 40+ links on a monthly basis.
Researched, created, and published 50+ SEO content pieces. Around 70% of the content published is now ranking page 1 on Google.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Business Owner
VIP | Content Creative
03.2022 - Current
Content Marketing Specialist
Davis Vines Consulting
01.2018 - 03.2022
Human Resources Supervisor
Tri-County Group Homes
06.2007 - 01.2016
Licensed Practical Nursing
JF Drake Technical College
08.1997 - 05.1998
Associate of Arts - English
Northeast Alabama Community College
05.1989 - 09.2016