Goal-oriented marketing leader with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented individual offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 17 years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company success.
Hi, I’m
Nicole Brown
Potomac Falls,VA
Summary
Overview
17
years of professional experience
Work History
Alarm.com
Marketing Director
03.2020 - Current
Job overview
- Oversee a high-performance department that drives key company initiatives
- Generate product sales via marketing campaigns with top partners, including ADT, Brinks, Johnson Controls, AAA, Bell, COX Communications, Telus, and Allied Universal
- Manage $10 million annual department budget, spanning consumer, creative, PR, and Events
- Develop omnichannel marketing campaigns, winning 15 awards for partner and consumer programs and events.
Alarm.com
Senior Marketing Manager
03.2016 - 03.2020
Job overview
- Grow top 150 client accounts, driving product sales via targeted customer campaigns
- Direct editorial design, testing, and optimization of partner campaign and event content, ensuring consistent and relevant brand messaging across all channels
- Research and implement marketing programs such as co-advertising, rewards programs, and lead capture platforms (distributing 100,000+ leads) to top-performing partners.
TelusAlarm.com
Marketing Manager
12.2011 - 03.2016
Job overview
- Develop strong B2B relationships to increase consumer engagement across 6,000+ partners
- Champion brand requirements to effectively position the company and influence new channel development
- Strategize with 1000 partners, focusing on product marketing and lead generation
- Publish press releases, testimonials, case studies, and acquisition efforts.
Online Resources
Marketing Manager
12.2009 - 12.2011
Job overview
- Develop and execute over 250 targeted digital campaigns, equivalent to $3.2 million annually
- Direct client strategies - writing campaigns, driving webinars, and building go-to-market plans
- Cultivate new and existing customer relationships, extending to 700 clients and 2.5m end-users
- Oversee budget and production processes for 250 custom promotions.
BBC America
Senior Marketing Coordinator
05.2008 - 12.2009
Job overview
- Design and schedule confidential program info (fiber feeds, animations, graphics)
- Schedule, revise, and track network programming metrics, extending to 220 shows/week
- Coordinate daily online delivery of graphics, captioning files, programs, and promotions.
Discovery Communications
Marketing Coordinator
06.2005 - 05.2008
Job overview
- Provide internal communication to network managers for all channel affiliates
- Create and implement performance success protocols regarding promotions and ads
- Create a filing system of 50,000+ short-form media files (commercials, programs, and ads)
- Resolve media issues surrounding the delivery of physical media and promotions.
Education
Longwood UniversityFarmville, VA
Bachelor of Arts from Architecture
05.2005
University Overview
GPA: 3.6
Skills
- Strategy and Decision Making
- Creative and Critical Thinking
- Team Building
- Budget Management
- Client Relationship Management
- Partnerships and Collaboration
Timeline
Marketing Director
Alarm.com
03.2020 - Current
Senior Marketing Manager
Alarm.com
03.2016 - 03.2020
Marketing Manager
TelusAlarm.com
12.2011 - 03.2016
Marketing Manager
Online Resources
12.2009 - 12.2011
Senior Marketing Coordinator
BBC America
05.2008 - 12.2009
Marketing Coordinator
Discovery Communications
06.2005 - 05.2008
Longwood University
Bachelor of Arts from Architecture
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Judge a man by his questions rather than his answers.
References
References
A list of recommendations can be found on LinkedIn as well as by request.Similar Profiles
Stephanie Sun KinneyStephanie Sun Kinney
Vice President of Marketing Innovation at Alarm.comVice President of Marketing Innovation at Alarm.com
ILYAS NURILYAS NUR
TECHNICAL SUPPORT SPECIALIST at Alarm.comTECHNICAL SUPPORT SPECIALIST at Alarm.com
TARIEK EISHAERTARIEK EISHAER
Quality Engineer 2 at Alarm.comQuality Engineer 2 at Alarm.com
Bennett CohnBennett Cohn
Senior-Corporate Account Associate at Alarm.comSenior-Corporate Account Associate at Alarm.com
Gregory F. BloughGregory F. Blough
Sr. Principal, K-12 Marketing at EVERFI from BlackbaudSr. Principal, K-12 Marketing at EVERFI from Blackbaud