Summary
Overview
Work History
Education
Skills
Timeline
Generic

Nicole Caddick

Schererville

Summary

Dynamic career managing both linear and digital advertising opportunities for Warner Bros., The Walt Disney Company, and Allen Media Group. Expert in developing and maintaining business through strategic marketing, tactical sales, and dutiful account management. Highly-esteemed presenter and negotiator, possessing strong professional relationships throughout the country.

Overview

28
28
years of professional experience

Work History

Vice President

Allen Media Group
Chicago
08.2023 - Current
  • (Sales management in excess of $40 million)
  • Sell linear and digital advertising opportunities within syndicated programming, The Weather Channel, and HBCUGo for this Black-Owned Media supplier. Service major holding companies: Dentsu, Omnicom, and Publicis in New York and Chicago. High-profile clientele includes Allstate, General Motors, Procter & Gamble, and Walmart.
  • Manage largest budget of any salesperson at the company.
  • Grew several clients’ billing from 2023 to 2024 by triple-digit percentages, including Novartis, who increased their syndication budget 456% from 2023 to 2024.

Director

The Walt Disney Company
Chicago
01.2014 - 01.2023
  • (Sales management in excess of $750 million)
  • Managed team of nine Account Executives and four Associate Account Executives who, along with their counterparts in New York and Los Angeles, transacted with Publicis, their largest holding company partner. High-profile clientele included AbbVie, Allstate, Kellogg’s, Kraft, Lowe’s, Meta, and MolsonCoors.
  • Accomplishments:
  • Managed largest budget of any Team Publicis Director.
  • Grew billing from 2020 to 2022, in the midst of a global pandemic.
  • Brokered ground-breaking deal with Kellogg’s, to promote their “Mission Tiger” initiative; led to inception of Joint Business Partnership between Kellogg’s and The Walt Disney Company.
  • Sold first “break-free programming block” on Disney Channel to Kraft, resulting in incremental ad investment.

Vice President

Warner Bros. Domestic Television
Chicago
01.2013 - 01.2014
  • (Sales management in excess of $50 million)
  • Serviced advertisers and advertising agencies throughout Midwest. Territory included Illinois, Indiana, Minnesota, Missouri, Ohio, Tennessee, Texas, and Wisconsin. Sold and managed multi-million dollar advertising packages. Single-handedly managed Direct Response ad sales nationwide, in addition to general market responsibilities. High-profile clientele included Dr. Pepper Snapple Group, JC Penney, Pizza Hut, and Target.
  • Accomplishments:
  • Consistently garnered largest share of advertiser budgets when competing for business.
  • Secured over $10 million in new or incremental business during 2013-14 season.
  • Managed digital ad sales for Midwest region from 2008-2009, until that division added a dedicated salesperson.
  • Sold and managed marketing integration with Mary Kay Cosmetics in The Tyra Banks Show. Consequently, acquired over $1 million in new business from Mary Kay Cosmetics that quarter, in addition to their marketing fee.

Director

Warner Bros. Domestic Television
Chicago
01.2007 - 01.2013
  • (Sales management in excess of $50 million)
  • Serviced advertisers and advertising agencies throughout Midwest. Territory included Illinois, Indiana, Minnesota, Missouri, Ohio, Tennessee, Texas, and Wisconsin. Sold and managed multi-million dollar advertising packages. Single-handedly managed Direct Response ad sales nationwide, in addition to general market responsibilities. High-profile clientele included Dr. Pepper Snapple Group, JC Penney, Pizza Hut, and Target.

Account Executive

Warner Bros. Domestic Television
Chicago
01.2001 - 01.2007
  • (Sales management in excess of $50 million)
  • Serviced advertisers and advertising agencies throughout Midwest. Territory included Illinois, Indiana, Minnesota, Missouri, Ohio, Tennessee, Texas, and Wisconsin. Sold and managed multi-million dollar advertising packages. Single-handedly managed Direct Response ad sales nationwide, in addition to general market responsibilities. High-profile clientele included Dr. Pepper Snapple Group, JC Penney, Pizza Hut, and Target.

Sales Planner

Warner Bros. Domestic Television
Chicago
01.1998 - 01.2001
  • (Sales management in excess of $50 million)
  • Serviced advertisers and advertising agencies throughout Midwest. Territory included Illinois, Indiana, Minnesota, Missouri, Ohio, Tennessee, Texas, and Wisconsin. Sold and managed multi-million dollar advertising packages. Single-handedly managed Direct Response ad sales nationwide, in addition to general market responsibilities. High-profile clientele included Dr. Pepper Snapple Group, JC Penney, Pizza Hut, and Target.

Education

B.A. - Journalism

Indiana University
Bloomington, IN
01.1998

Skills

  • Sales management
  • Advertising strategy
  • Digital marketing
  • Budget management
  • Client relationship management
  • Data analysis

Timeline

Vice President

Allen Media Group
08.2023 - Current

Director

The Walt Disney Company
01.2014 - 01.2023

Vice President

Warner Bros. Domestic Television
01.2013 - 01.2014

Director

Warner Bros. Domestic Television
01.2007 - 01.2013

Account Executive

Warner Bros. Domestic Television
01.2001 - 01.2007

Sales Planner

Warner Bros. Domestic Television
01.1998 - 01.2001

B.A. - Journalism

Indiana University

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