Nicole Carravallah
Los Angeles,CA
Summary
Sales and marketing leader with a proven ability to drive sales growth up to 400% through innovative go-to-market strategies. Expertise in brand development and team management, with a strong focus on profit generation and retail expansion. Demonstrated success in delivering exceptional results in competitive markets.
Overview
20
20
years of professional experience
Work History
VP of Sales & Marketing
Losano, LLC
03.2024 - Current
- Spearheaded launch of wellness-driven fashion brand, achieving over 400% sales growth.
- Established go-to-market strategy and optimized retail positioning for competitive edge.
- Directed creative and messaging alignment across all channels to enhance brand visibility.
- Secured placements in Nordstrom, Macy’s, and specialty stores, contributing an additional 60% in sales volume.
Director of Wholesale
SNOW Cosmetics, LLC
06.2021 - 03.2024
- Executed sell-in and sell-through strategies to enhance retail presence across major retailers.
- Led JBP planning for successful product launches with Best Buy, CVS, Nordstrom, Target, Walgreens, and Saks.
- Achieved 300% year-over-year retail growth through strategic partnerships and effective execution.
- Increased SKU & door count significantly to broaden product offerings in prestige and mass retail markets.
Retail Sales & Marketing Director
NC Business Solutions, LLC
07.2014 - 06.2021
- Established retail partnerships, optimizing P&L to enhance seasonal planning and trade marketing execution.
- Achieved 50-400% year-over-year growth by expanding over 10,000 brand and retail partnerships across Target, Costco, CVS, Nordstrom, Walmart, and Ulta.
- Implemented effective go-to-market strategies for brands entering retail, revitalizing stagnant categories.
Business Development Manager
Snapchat (Spectacles AI Glasses)
06.2017 - 09.2018
- Secured strategic retail partnerships with Target, Harrods, and AT&T to expand market reach.
- Managed merchandising strategies to optimize product placement and visibility.
- Facilitated trade plans that contributed to a 300% sales increase.
- Elevated brand presence across key retail partners through targeted initiatives.
- Reason for Leaving: All retail roles were eliminated. Went back to consult with NC Business Solutions.
Business Development Manager /Channel Marketing Manager
The Honest Company / Honest Beauty
06.2015 - 10.2016
- Expanded product category & brand presence into new retail categories and countries.
- Launched beauty brand in Ulta, enhancing market visibility.
- Executed merchandising strategies to optimize premium product placement.
- Managed broker & distributor (UNFI & KeHE) relationships to enhance distribution & profits.
- Generated over $100M in annual revenue, achieving 30% year-over-year growth.
- Reason for Leaving: Business acquisition rumor left uncertainty in role. Went back to consult with NC Business Solutions.
Key Account Manager
Beats by Dre Electronics / Apple
06.2012 - 07.2014
- Managed and expanded strategic accounts, resulting in $500M in revenue generation.
- Executed high-profile product launches and retail joint business plans.
- Delivered Target's leading launch, contributing over $300M to overall sales.
- Achieved promotion from Account Manager to Key Account Manager within five months.
- Reason for Leaving: Role was relocated to Cupertino. Started working with NC Business Solutions.
Various
Earlier Roles
05.2005 - 06.2012
- Fashion Sales Representative, Laurie Hasson Showroom: Top producer managing 500+ accounts.
- POS Buyer & Planner, Red Bull: Reduced obsolescence by 20% via optimized planning.
- Materials Mgmt Specialist, DENSO Intl.: Streamlined flow of goods to meet production demand.
Education
Bachelor of Science - Marketing & Logistics
Central Michigan University
Mount Pleasant, MISkills
- Brand Development
- Data & Market Analytics
- Go-To-Market Strategy
- Influencer / Partner / Affiliate Management
- Market & Channel Strategy
- Merchandising
- Profit & ROI Generation
- P&L / Budget Management
- Retail & Product Marketing
- Strategic Planning & Development
- Team & Project Management
- Trade Marketing Management
Selected Highlights
- Design brand pitch that broke 7+ new brands into multi-channel retail, like CVS, Target, Ulta, Nordstrom.
- Led international retail expansion, guiding internal deliverables & facilitating distribution globally.
- Managed channel development, taking The Honest Co. from DTC to a multi-category lifestyle brand.
- Develop 360 GTM programs achieving Top Performing Brand & Most Successful Product Launch at Target.
- Ideated & executed the channel strategy for SNOW to become 1st oral care brand sold in beauty.
Timeline
VP of Sales & Marketing
Losano, LLC
03.2024 - Current
Director of Wholesale
SNOW Cosmetics, LLC
06.2021 - 03.2024
Business Development Manager
Snapchat (Spectacles AI Glasses)
06.2017 - 09.2018
Business Development Manager /Channel Marketing Manager
The Honest Company / Honest Beauty
06.2015 - 10.2016
Retail Sales & Marketing Director
NC Business Solutions, LLC
07.2014 - 06.2021
Key Account Manager
Beats by Dre Electronics / Apple
06.2012 - 07.2014
Various
Earlier Roles
05.2005 - 06.2012
Bachelor of Science - Marketing & Logistics
Central Michigan University
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