Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
Generic

Nicole Conte

Buffalo,NY

Summary

Seasoned Product and Brand Manager with over a decade of expertise in product development within Retail and CPG industries. Passionate about customer satisfaction, product development and hitting revenue goals. A leader who has strong communication, project management and analytical skills with the ability to work independently as well as collaboratively in a team environment.

Overview

10
10
years of professional experience

Work History

Associate Manager, Global Brand Marketing

Mattel
11.2021 - 04.2023
  • Analyzed sales performance and adjusted marketing strategies to optimize revenue generation
  • Collaborated with cross-functional teams to develop infant toy product lines that effectively increased category awareness and sales growth.
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
  • Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in the marketplace
  • Delivered comprehensive reports on key performance indicators, driving data-driven decision-making among leadership teams.
  • Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
  • Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly

Merchandising & Logistics Associate

26 Shirts
12.2020 - 11.2021
  • Researched and developed new product lines
  • Improved product visibility by creating eye-catching merchandise displays.
  • Created online product listings and ran sales analysis reports
  • Enhanced customer satisfaction by ensuring timely and accurate order fulfillment.
  • Developed strong relationships with vendors resulting in reduced costs and improved delivery times.
  • Monitored inventory changes and ordered replenishments for stock to support customer demand.
  • Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.
  • Maintained relationships with key B2B accounts across multiple customer segments including: wholesale, boutiques, mall and grocery as well as local vendors

Category Manager, NFL & MLB Headwear

New Era Cap
02.2017 - 07.2020


  • Maintained brand relationships with the NFL and MLB League Offices and Team Accounts, focusing on compliance with League initiatives
  • Led go-to-market responsibilities for MLB and NFL licensed headwear, apparel & accessories by working with cross-functional teams to ensure on-time product launches
  • Enhanced account relationships through regular communication and collaborative problem-solving efforts.
  • Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
  • Spearheaded new product introduction processes from ideation through commercialization, delivering innovative solutions that drove category growth.
  • Monitored market to capitalize on latest trends.

Assistant Category Manager, Kids' & NFL Headwear

New Era Cap
03.2013 - 02.2017
  • Analyzed sales and market data to identify new growth opportunities for the category.
  • Collaborated with cross-functional teams to plan and execute successful product launches.
  • Developed and implemented sales tools to facilitate the successful launch of new products, contributing to effective marketing strategies and revenue growth.
  • Enhanced customer satisfaction by effectively addressing concerns and providing solutions in a timely manner.
  • Optimized product assortment by regularly reviewing sales performance and making data-driven decisions on SKU additions or discontinuations.
  • Identified and reported key performance indicators to define successful category management.

Education

Masters - Sport Administration

Canisius College
Buffalo, NY

BS - Psychology

University At Buffalo
Buffalo, NY

Skills

  • Product Development
  • Project Management
  • Cross-functional Team Leadership
  • KPI Development and Monitoring
  • Competitive Analysis
  • P&L Management
  • Product Presentation
  • Brand Management
  • Licensing
  • Visual Merchandising
  • Customer Relationship Management

Technical Skills

Data Analysis: 

Tableau, ThoughtSpot, Cognos, Power BI, Dayforce, Excel

Project and Business Management:  

Anaplan LPT, Oracle Agile PLM, Trello

CRM:  

SAP

Collaboration Tools:  

Microsoft Teams, Slack, Zipline

Retail Omnichannel & E-Commerce: 

Shopify, XStore, Shipstation

General:

Microsoft Office Suite

Timeline

Associate Manager, Global Brand Marketing

Mattel
11.2021 - 04.2023

Merchandising & Logistics Associate

26 Shirts
12.2020 - 11.2021

Category Manager, NFL & MLB Headwear

New Era Cap
02.2017 - 07.2020

Assistant Category Manager, Kids' & NFL Headwear

New Era Cap
03.2013 - 02.2017

Masters - Sport Administration

Canisius College

BS - Psychology

University At Buffalo

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