NICOLE COOPER
Spring
Summary
Dynamic marketing and sales professional with a proven track record at Dell Technologies, excelling in strategic storytelling, client-centric relationship management, and revenue generation. Spearheaded 15+ customer testimonial campaigns annually, driving engagement, optimizing content production, and contributing to sales enablement. Recognized for developing innovative AI-driven frameworks that enhanced marketing automation, streamlined sales processes, and delivered significant business growth through effective collaboration, leadership, and a results-driven approach.
Overview
20
20
years of professional experience
Work History
Global Marketing Reference Manager
Dell Technologies
Round Rock
08.2021 - Current
- Developed over 15 customer testimonial campaigns annually, supporting strategic sales and marketing objectives.
- Collaborated with product, sales, and success teams to discover impactful use cases, enhancing reference engagement through narrative marketing.
- Optimized content production processes with streamlined workflows and templates, significantly reducing creation time.
- Designed AI-driven frameworks and facilitated workshops on agentic AI to enhance customer marketing automation.
INSIDE SALES ACCOUNT MANAGER IV
DELL, INC.
ROUND ROCK
01.2010 - Current
- Identified and pursued new business opportunities with external IT partners and cross-functional teams.
- Tracked monthly sales revenues to drive targets effectively.
- Developed detailed project plans based on customer product and service requirements.
- Collaborated with clients and marketing leaders on strategy and solutions development.
- Maintained comprehensive sales pipeline reports, forecasts, and territory plans.
- Utilized Salesforce.com to enhance sales projections and outcomes.
- Contributed to achieving 132% year-over-year growth for business.
- Coached and mentored new team members to promote success.
SALES MANAGER I & II
DELL, INC.
ROUND ROCK
01.2007 - 12.2009
- Directed cross-functional sales teams, managing projects and resources throughout project lifecycle.
- Coached direct reports to enhance efficiency and drive sales growth.
- Established performance objectives for sales representatives, fostering accountability and focus.
- Executed performance reviews to identify support needs and deliver constructive feedback.
- Managed sales forecasting activities and campaigns to align with business goals.
- Cultivated strong customer relationships, ensuring service delivery excellence and loyalty.
- Resolved escalated issues to improve customer satisfaction rates effectively.
- Received Manager of the Quarter recognition five times for outstanding contributions.
CONSUMER SALES REPRESENTATIVE & SALES COACH
DELL, INC.
ROUND ROCK
01.2005 - 12.2007
- Delivered comprehensive customer support by managing follow-up, issue resolution, and product inquiries.
- Troubleshot issues with professionalism to ensure customer satisfaction.
- Aligned company strategies for economic growth and achievement of business objectives.
- Secured positive feedback and reviews through exceptional service delivery.
- Trained team members on product knowledge and solutions-based sales techniques.
- Utilized data-driven insights to modify business and sales structures for improved outcomes.
- Motivated teams by implementing incentive programs that encouraged high performance.
- Developed sales strategies that enhanced performance by 27% and reduced returns by 13%.
Education
BACHELOR OF SCIENCE - KINESIOLOGY & BUSINESS ADMINISTRATION
UNIVERSITY OF TEXAS AT AUSTIN
AUSTIN, TXSkills
- Strategic Storytelling & Messaging: Crafting compelling narratives and impactful messaging to drive engagement and results
- AI-Readiness & Innovation Strategy: Leveraging AI technologies and developing forward-thinking strategies to stay competitive in evolving markets
- Industry Knowledge & Market Insight: Deep understanding of industry trends, market dynamics, and sales strategies to inform decision-making and growth
- Strategic Planning & Analytical Thinking: Expertise in forecasting, critical thinking, and data-driven analysis to develop and execute effective strategies
- Leadership & Collaboration: Strong leadership abilities, fostering cross-functional collaboration, and excelling in fast-paced, high-pressure environments
- Client-Centric Relationship Management: Proven success in account management, client relationship development, and lead nurturing to build trust and long-term partnerships
- Creativity & Innovation: A creative mindset with the ability to innovate and adapt to new challenges and opportunities
- Content Marketing & Communication Excellence: Exceptional communication skills and expertise in content marketing to connect with audiences and nurture leads effectively
Timeline
Global Marketing Reference Manager
Dell Technologies
08.2021 - Current
INSIDE SALES ACCOUNT MANAGER IV
DELL, INC.
01.2010 - Current
SALES MANAGER I & II
DELL, INC.
01.2007 - 12.2009
CONSUMER SALES REPRESENTATIVE & SALES COACH
DELL, INC.
01.2005 - 12.2007
BACHELOR OF SCIENCE - KINESIOLOGY & BUSINESS ADMINISTRATION
UNIVERSITY OF TEXAS AT AUSTIN
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