Nicole Copeland
Baltimore ,MD
Summary
Innovative marketing leader delivering exceptional marketing campaigns, content and collateral based on data intelligence. Results-oriented and collaborative professional bringing expertise in brand management and social media enagement.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Strategic Recruitment Administrator
Maryland Department of Public Safety and Correctional Services
10.2023 - Current
- Applies recruitment marketing strategies resulting in 10% reduction of vacancy rate YTD and 40% increase in applications.
- Spearheads and presents strategy projects that guide executive decision making.
- Spearheads cross-functional teamwork across recruitment marketing, communications, and analytics teams to refine marketing strategies, improve audience targeting, and boost candidate experience.
- Synchronizes data intelligence and marketing strategy with agency objectives to drive measurable ROI.
Director of Marketing
Maryland Correctional Enterprises
12.2018 - 10.2023
- Orchestrated complete go-to-market strategy for new products, boosting customer satisfaction.
- Devised marketing strategy reinforcing alignment with 26 business units and driving over $40M in annual revenue.
- Undertook market investigation leading to effective new product rollouts.
- Established cohesive brand identity in all visual aspects.
Marketing Manager → Digital Marketing Manager
RadNet
03.2017 - 11.2018
- Developed RadNet's inaugural social media marketing strategy and content guidelines.
- Executed paid social campaigns, elevating national brand awareness
- Developed marketing collateral enhancing clinical team support.
- Directed campaigns resulting in 72% growth in leads.
Marketing Specialist
Maxim Healthcare Services
11.2014 - 11.2016
- Conducted regional marketing training workshops.
- Implemented national recruitment media campaigns while negotiating advantageous vendor rates.
- Oversaw execution of statewide Medicaid paid social campaigns
- Assisted 50+ recruitment offices by implementing targeted marketing initiatives.
Events Marketing Manager
Baltimore Business Journal
10.2013 - 11.2014
- Coordinated comprehensive event operations, focusing on budget oversight and sponsorship activation.
- Evaluated campaigns leveraging Adobe Marketing Cloud.
- Conducted forecasting and financial reporting.
- Cultivated strategic relationships to elevate brand visibility.
Senior Audience Development Coordinator
Baltimore Business Journal
11.2012 - 10.2013
- Facilitated planning and execution of tradeshows, seminars, and networking events.
- Coordinated operations for internship program
- Administered multi-channel marketing campaigns.
- Boosted circulation through targeted lead generation efforts.
Marketing & Circulation Coordinator
Baltimore Business Journal
08.2007 - 11.2012
- Managed events hosting 50–650 individuals.
- Designed marketing collateral that includes printed advertisements and letter communications.
- Launched and managed multi-channel marketing campaigns, meeting annual growth goals.
- Directed management of 8,000-subscriber database.
- Contributed to A/P functions and financial reporting.
Education
Bachelor of Science - Marketing
Morgan State University
06.2007
Skills
Campaign coordination
Certification
- Content Marketing – HubSpot Academy
- Email Marketing – HubSpot Academy
- Business Communications – Drexel University
Timeline
Strategic Recruitment Administrator
Maryland Department of Public Safety and Correctional Services
10.2023 - Current
Director of Marketing
Maryland Correctional Enterprises
12.2018 - 10.2023
Marketing Manager → Digital Marketing Manager
RadNet
03.2017 - 11.2018
Marketing Specialist
Maxim Healthcare Services
11.2014 - 11.2016
Events Marketing Manager
Baltimore Business Journal
10.2013 - 11.2014
Senior Audience Development Coordinator
Baltimore Business Journal
11.2012 - 10.2013
Marketing & Circulation Coordinator
Baltimore Business Journal
08.2007 - 11.2012
Bachelor of Science - Marketing
Morgan State University