NICOLE CORKAL
Atlanta,GA
Summary
Marketing Specialist offering 8 years of marketing experience along with a great work ethic and positive attitude. Passion for branding and relationship building. Demonstrated knowledge of executing multi-channel marketing campaigns, social media management, content creation and project management.
Overview
9
9
years of professional experience
Work History
Marketing Analyst
Efficiency Manitoba
01.2022 - 09.2023
- Assisted with design, delivery and administration of energy efficiency programs
- Supported the implementation of program marketing plans, including the development of marketing materials, internal and external communication resources, presentations and other program materials
- Coordinated Efficiency Manitoba’s presence at trade shows and events, including marketing materials, sponsorship details, and exhibitor booth
- Coordinated procurement and management of contracted services to support strategic initiatives
- Instrumental in the implementation of four programs into the company CRM system
- Delivered an in-person training session on how to use the CRM system to pre-qualified vendors, including the creation of how-to videos
- Researched/monitored demand side management programs in other jurisdictions, as well as researched industry best practices
- Supported the planning of program goals, targets, participation, and engagement, including the development of program projected energy savings and budgets
Social Media Manager - Volunteer Position
Women Business Owners Of Manitoba
10.2020 - 02.2022
- Managed the organization’s social media accounts including Instagram, Facebook, LinkedIn and Twitter
- Created, scheduled and posted content to social media channels
- Tracked analytics and created reports to present to the board of directors
- Created brand guidelines to ensure consistency throughout all communications
Marketing Coordinator
CBRE Limited
11.2019 - 01.2022
- Responsible for all marketing efforts of the Winnipeg office
- Created brochures, virtual tour videos, newspaper and magazine advertisements, property signage, email campaigns etc. using Adobe Creative Suite
- Executed multi-channel marketing campaigns for listings and provided clients with marketing summaries
- Created content for brokers to post to their LinkedIn profiles
- Created comprehensive pitch materials which aided in securing new business for the office
- Monitored competitor activity and completed quarterly market statistics
- Responsible for booking, invoicing, closing, etc. all deals for the Winnipeg office
Marketing Coordinator
Pollard Banknote Limited
10.2018 - 11.2019
- Assisted in the development of promotional proposals and presentations
- Ensured successful licensor onboarding and maintenance, with a comprehensive understanding of brand style guides and asset usage
- Acted as liaison between licensors and clients to communicate design approvals
- Assisted with the development of artwork and managed communications with the art department to ensure artwork was created according to design specs and on time
- Managed the work back schedule to ensure all ticket launches and promotions were on schedule
Wings Team Member
Red Bull
11.2014 - 02.2018
- Demonstrated an excellent understanding of the Red Bull brand and its products
- Executed strategic marketing plans throughout Manitoba, Saskatchewan, and Northern Ontario
- Market and Event Sampling: created brand loyalty through approaching a variety of consumers and engaging in natural conversation
- Wrote detailed reports analyzing sampling experiences and consumer brand perceptions
- Promoted to Team Leader which included additional responsibilities: scheduling, inventory, assisting in hiring and training, motivating team members and communicating concerns between team members and management
Education
Bachelor of Commerce - Marketing
University of Manitoba
Winnipeg, MB04.2018
Skills
- Marketing Strategy
- Campaign Implementation
- Project Management
- Branding
- Content Marketing
- Client Relationship Management
- Relationship Building
- Graphic Design
Timeline
Marketing Analyst
Efficiency Manitoba
01.2022 - 09.2023
Social Media Manager - Volunteer Position
Women Business Owners Of Manitoba
10.2020 - 02.2022
Marketing Coordinator
CBRE Limited
11.2019 - 01.2022
Marketing Coordinator
Pollard Banknote Limited
10.2018 - 11.2019
Wings Team Member
Red Bull
11.2014 - 02.2018
Bachelor of Commerce - Marketing
University of Manitoba
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