Nicole Coulombe
Carlsbad,CA
Summary
Results-driven marketing leader with 8+ years of experience driving brand growth through strategic retail and trade marketing, digital campaigns, and go-to-market execution. Proven track record managing high-impact programs across Target, Ulta, Costco, and Amazon, including oversight of a $12M paid media budget and national in-store display activations. Adept at aligning cross-functional teams to deliver seamless product launches, optimize campaign performance, and ensure consistent brand messaging across all retail and digital touch points. Passionate about building strong retailer relationships, analyzing performance metrics, and delivering consumer-first marketing strategies that drive conversion.
Overview
17
17
years of professional experience
Work History
Sr. Retail Marketing Manager
Joie Baby
03.2025 - Current
- Lead retail marketing strategy and manage a $12M annual budget across paid media, in-store activations, and digital campaigns to drive retail sales and brand awareness.
- Direct end-to-end development of in-store displays for key retail accounts, overseeing creative briefs, vendor management, production, installation, and post-launch evaluation.
- Lead digital retail marketing across Target, Babylist, and Costco, overseeing campaign strategy, content development, keyword planning, product launches, and performance reporting.
- Partner with Sales, Ecommerce, and Brand teams to align retailer marketing plans with business priorities and deliver consistent brand messaging across digital and physical retail.
- Translate competitive insights and campaign results across Target, Babylist, and Amazon into recommendations for media investment, content improvements, and retailer growth.
- Own the integrated retail marketing calendar, aligning product launches, promotional events, media campaigns, and in-store activations across accounts.
- Lead retail store buildouts and marketing, coordinating design, vendor execution, and launch planning while developing ongoing campaigns to drive local awareness, store traffic, and sales.
Brand Marketing
Analyst Intelligence
05.2024 - 02.2025
- Implement & execute strategic brand marketing initiatives and social strategies
- Prospect for leads using marketing techniques to reach target demographic
Global Marketing Senior Specialist
FORMA BRANDS
01.2023 - 12.2023
- Led go-to-market launches for new products, ensuring seamless execution
- Developed targeted marketing programs and integrated campaigns across digital, social, search, email, retail, wholesale, PR, and events.
- Oversaw our trade marketing and partnered with Target & Ulta to amplify brand visibility.
- Analyzed market trends to inform strategic marketing decisions.
- Led a dynamic Marketing calendar, meeting and project timelines.
- Managed retail marketing & events, along with retail promotional activity.
Marketing Coordinator
Elfenworks Productions LLC
04.2018 - 12.2023
- Spearheaded the execution of multi-channel marketing campaigns, ensuring alignment with brand guidelines and objectives.
- Compiled, tracked and reported on key performance indicators related to marketing efforts.
- Coordinated public relations activities, including press releases and media outreach.
Operations Manager
MAC Cosmetics
05.2010 - 05.2017
- Orchestrated seamless planning and execution of initiatives, including events, merchandising, meetings, and training, ensuring alignment with organizational objectives and brand positioning.
- Conducted meticulous analysis and evaluation of goal attainment, leading to the development of targeted strategies aimed at enhancing overall team performance and achieving heightened success metrics.
Education
Bachelor's degree - Marketing
Colorado State University Global
ColoradoSkills
- Strategic Marketing
- Digital Marketing
- Communication
- Market Trends
- Retail Marketing
- Brand Management
- Trade Marketing
- Project Management
- Vendor negotiation
- Marketing analytics
Timeline
Sr. Retail Marketing Manager
Joie Baby
03.2025 - Current
Brand Marketing
Analyst Intelligence
05.2024 - 02.2025
Global Marketing Senior Specialist
FORMA BRANDS
01.2023 - 12.2023
Marketing Coordinator
Elfenworks Productions LLC
04.2018 - 12.2023
Operations Manager
MAC Cosmetics
05.2010 - 05.2017
Bachelor's degree - Marketing
Colorado State University Global