Nicole Cullen
Rochester,NY
Overview
6
6
years of professional experience
Work History
Marketing Specialist
University Of Rochester Medical Center
08.2022 - Current
- Coordinated filming for Advances Happen Here, an American Marketing Association award-winning campaign
- Providing comprehensive support to service lines including CEW and EPAM, ensuring seamless operations and client satisfaction.
- Providing integral support to various service lines including WCI, PM&R, CTSI, DERM, PHARM, URO, NEURO, IMAGE, MH&W, NEUROSURG, SURG, PCP, ID, EIOH, and Recruitment.
- Facilitating weekly video updates meeting, overseeing content dissemination and team coordination.
- Managing Google Business account, overseeing 2,733+ business profiles and actively engaged in reputation management through prompt responses to Google reviews.
- Managing YouTube (URMedicine, 10.2K Subscribers) and internal Vimeo accounts, maintaining responsibility for uploading all video requests.
- Supporting the Video Production team with meticulous scheduling and logistical coordination.
- Executing content creation for social media platforms and URMC website
- Conducting interviews with healthcare providers for campaign initiatives and bio videos.
Digital Solutions Specialist
WEBGIO, Inc
07.2021 - Current
- Develops social media content for 9 clients using Canva.
- Designs and implements social media strategies for 4 clients to align with business goals.
- Spearheaded development of a comprehensive content calendar, fostering consistent messaging across all channels.
Copy & Content Editor
Oneida Nation Enterprises
11.2021 - 08.2022
- Authored and edited original content across diverse media formats.
- Edited, proofread, fact checked and reviewed copy for brand voice, grammar, syntax, spelling and overall content.
Marketing Intern
Drive Research
07.2020 - 11.2020
- Used SEO strategies to create engaging content for a range of digital platforms including LinkedIn, Instagram and website.
- Researched competitive solutions for the organization's social media platforms.
- Independently proofread and edited digital copy prepared by all staff members to correct spelling, grammar and style.
Marketing Intern & Box Office Attendant
Redhouse Arts Center
03.2018 - 03.2020
- Assisted in the creation of pre-season marketing plans to support department and divisional strategies.
- Provided excellent customer service to our patrons.
Vice President of Talent & Communication
Fredonia Enactus
05.2020 - 05.2021
- Managed 2 Fredonia Enactus social media accounts.
- Created an award winning presentation for leveraging educational opportunities for students.
- Developed and executed a recruitment campaign, resulting in the obtainment of 6 qualified candidates.
Corporate Communications Intern
SRC Inc
01.2018 - 01.2019
- Provided administrative support to senior team members.
- Coordinated the SRC Community Internship Program.
- Collaboratively designed a billboard advertisement for a hiring campaign.
Education
Bachelor of Science - Public Relations, Minor in Business Administration
State University of New York At Fredonia
Fredonia, NY05.2021
Associate of Science - Business Administration
Onondaga Community College
Syracuse, NY08.2018
Skills
- Proficient in Adobe Photoshop, Canva, Adobe Workfront and Microsoft Office
- Copywriting and editing
- Strong verbal and written communication
- Social media management
- Organization and time management
- Video editing
- Photography
Timeline
Marketing Specialist
University Of Rochester Medical Center
08.2022 - Current
Copy & Content Editor
Oneida Nation Enterprises
11.2021 - 08.2022
Digital Solutions Specialist
WEBGIO, Inc
07.2021 - Current
Marketing Intern
Drive Research
07.2020 - 11.2020
Vice President of Talent & Communication
Fredonia Enactus
05.2020 - 05.2021
Marketing Intern & Box Office Attendant
Redhouse Arts Center
03.2018 - 03.2020
Corporate Communications Intern
SRC Inc
01.2018 - 01.2019
Bachelor of Science - Public Relations, Minor in Business Administration
State University of New York At Fredonia
Associate of Science - Business Administration
Onondaga Community College
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