Overview
Work History
Education
Skills
Timeline
Generic

Nicole Cullen

Rochester,NY

Overview

7
7
years of professional experience

Work History

Client Engagement Manager

University of Rochester
02.2025 - Current
  • Serve as the primary liaison to contracted clients, acting as a trusted advisor and industry expert to ensure high-quality program delivery and client satisfaction.
  • Oversee operational planning and coordination for biometric screenings and wellness programming, including scheduling, staffing, and internal communication.
  • Develop and implement customized marketing and communication plans for clients, enhancing program engagement through strategic outreach and campaign evaluation.

Marketing Specialist

University of Rochester
08.2022 - 02.2025
  • Coordinated filming for Advances Happen Here, an American Marketing Association award-winning campaign.
  • Providing integral marketing support to various for 17 service lines at URMC.
  • Managing Google Business account, overseeing 2,733+ business profiles and actively engaged in reputation management through prompt responses to Google reviews.
  • Managing YouTube (URMedicine, 10.2K Subscribers) and internal Vimeo accounts, maintaining responsibility for uploading all video requests.
  • Supporting the Video Production team with scheduling shoots for campaign initiatives and conducting interviews with healthcare providers for bio videos.

Digital Solutions Specialist

WEBGIO, Inc
07.2021 - 02.2025
  • Develops social media content for 9 clients using Canva.
  • Designs and implements social media strategies for 4 clients to align with business goals.
  • Spearheaded development of a comprehensive content calendar, fostering consistent messaging across all channels.

Copy & Content Editor

Oneida Nation Enterprises
11.2021 - 08.2022
  • Authored and edited original content across diverse media formats.
  • Edited, proofread, fact checked and reviewed copy for brand voice, grammar, syntax, spelling and overall content.

Marketing Intern

Drive Research
07.2020 - 11.2020
  • Used SEO strategies to create engaging content for a range of digital platforms including LinkedIn, Instagram and website.
  • Researched competitive solutions for the organization's social media platforms.
  • Independently proofread and edited digital copy prepared by all staff members to correct spelling, grammar and style.

Marketing Intern & Box Office Attendant

Redhouse Arts Center
03.2018 - 03.2020
  • Assisted in the creation of pre-season marketing plans to support department and divisional strategies.
  • Provided excellent customer service to our patrons.

Education

Bachelor of Science - Public Relations, Minor in Business Administration

State University of New York At Fredonia
05.2021

Associate of Science - Business Administration

Onondaga Community College
08.2018

Skills

  • Proficient in Adobe Photoshop, Canva, Adobe Workfront and Microsoft Office
  • Customer service
  • Copywriting and editing
  • Strong verbal and written communication
  • Social media management
  • Organization and time management
  • Video editing
  • Photography

Timeline

Client Engagement Manager

University of Rochester
02.2025 - Current

Marketing Specialist

University of Rochester
08.2022 - 02.2025

Copy & Content Editor

Oneida Nation Enterprises
11.2021 - 08.2022

Digital Solutions Specialist

WEBGIO, Inc
07.2021 - 02.2025

Marketing Intern

Drive Research
07.2020 - 11.2020

Marketing Intern & Box Office Attendant

Redhouse Arts Center
03.2018 - 03.2020

Associate of Science - Business Administration

Onondaga Community College

Bachelor of Science - Public Relations, Minor in Business Administration

State University of New York At Fredonia

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Nicole Cullen