Nicole Cunningham
Los Angeles,CA
Summary
Top-ranked Strategic Sales Leader, offering more than 10 years of experience maximizing sales, optimizing retail operations, and developing relationships with leads and customers, resulting in new accounts. Special expertise in building, training, and leading top-performing teams to achieve revenue gains, coordinating critical initiatives to achieve optimal results, and introducing process improvement plans to drive business growth and form strategic alliances. In-depth knowledge of process optimization, with a strong work ethic and ability to thrive under pressure. History of strengthening organizational compliance, cultivating successful marketing strategies, improving sales cycle processes, and streamlining merchandising efforts, while simultaneously ensuring customer satisfaction. Future Merchandising/Sales Manager, Territory Account Executive, and/or Field Marketing Specialist.
Overview
14
14
years of professional experience
Work History
Assistant Manager of Guest Experience
Lululemon
07.2021 - Current
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Engage team members by helping them understand how their work supports the success of the store and of lululemon overall
- Developed strong working relationships with team, fostering a positive work environment and creates/supports an inclusive environment that values/celebrates differences
- Partner with other managers to review business data and metrics (e.g., profit and loss [P&L] statement) to inform planning processes (e.g., quarterly business review, sales planning, and hiring strategy).
- Collaborates with Store Manager to develop strategic plans for business growth and improvement.
Footwear Lead
Nike, Inc.
10.2016 - 05.2021
- Oversaw store operations, including opening and closing procedures, cash-handling, product marketing, restocking, display merchandising, and daily maintenance
- Greeted and engaged ~3.5K daily customers; recommended products to meet their needs and exceed company sales goals
- Collected and evaluated sales data; effectively solicited orders and promoted product upgrades to current customers, resulting in an increase in upgrade sales by 60% over the course of four years
- Spearheaded all merchandise processing for 6.5K quarterly units, including accurate order entry and management via expert utilization of Smart Inventory Manager (SIM), a merchandising system: managed merchandise inspection, tagging, stocking, and display; tracked daily shipments, shrinkage, and performed audits
- Provided coaching, mentoring, and conflict resolution support to 30-40 junior Sales Associates, resulting in their comprehensive understanding and adherence to company policies, procedures, and service standards
- Established and maintained relationships with staff and customers; interacted professionally with all levels of staff, customers, and guests; ensured the delivery of exemplary customer service
- Ranked Top Sales Associate at Ontario location in January 2017 as a direct result of generating ~$10M in annual sales.
Assistant Operations Manager
24 Hour Fitness
11.2013 - 12.2017
- Successfully executed various marketing strategies (e.g., gorilla/digital/B2B marketing), resulting in an increase in monthly revenue by ~3% over the course of two years
- Developed and maintained relationships with customers, resulting in an increase in customer retention; resolved customer conflicts; fostered communication between various stakeholders (e.g., corporate offices, individual branches, customers)
- Managed daily operations, including direct and indirect oversight of 20+ reports; provided regular performance evaluations for all direct reports; monitored and enforced compliance with company policies and procedures
- Collected and evaluated daily, weekly, and monthly club revenue reports, and compared them against Key Performance Indicators (KPIs)
- Oversaw procurement, distribution, and inventory
- Facilitated 8K hours of employee training and mentoring for staff development purposes.
Assistant Golf Professional
Empire Lakes Golf Course
02.2010 - 03.2014
- Oversaw training of services staff and other day-to-day activities on driving range.
- Managed pro shop operations to ensure efficient inventory control, merchandising, and sales performance.
- Optimized daily operations by maintaining accurate records of green fees, cart rentals, memberships, tournament registrations, and other transactions.
- Coordinated junior golf programs to promote interest in the sport among younger generations.
- Improved member satisfaction by providing exceptional customer service and addressing concerns promptly.
- Developed relationships with clients to provide ongoing support and encouragement.
- Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
- Boosted tournament participation with proactive promotion, registration, and organization efforts.
- Assisted manager with making purchases for club pro shop.
- Initiated and planned summer camp program for children, helping cultivate love for golf in younger generation.
- Marketed for events and tournaments to increase participation by [Number]%.
Director of Marketing and Fundraising
Prodigy Athletic Institute
06.2011 - 08.2013
- Effectively developed and implemented various social, digital, print, and video marketing strategies to achieve company objectives and meet sales/revenue goals
- Collaborated with managers and staff to identify areas of potential growth; developed communication and marketing programs for targeted market and audience
- Initiated special campaigns (e.g., direct email, mail)
- Managed a $50K marketing budget in collaboration with the Director, Vice President, and President
- Optimized website, ensuring the inclusion of keywords; improved formatting and readability, resulting in an increase in bounce rates
- Recognized for outstanding performance, as well as securing a multi-million-dollar grant from a renowned organization.
Education
Master of Business Administration - Management & Marketing
California State University, San Bernardino
05.2020
Bachelor of Science - Criminal Justice
California State University, San Bernardino
12.2013
Skills
- Strategic Leadership
- Business Operations
- Sales Growth
- Customer Service
- Revenue Growth
- Process Improvement
- Relationship Building
- Staff Scheduling
- Auditing
- Inventory Management
- Budget Management
- Data Collection & Evaluation
- Interpersonal Communication
- Training Facilitation
- Team Building
- Merchandising
- Conflict Resolution
- Coaching/Mentoring
- Marketing
- Team Management
- Fundraising
- Project Management
- Budgeting and finance
- Promotional planning
- Succession Planning
- Product branding
- Strategic Planning
- Customer Relationship Management (CRM)
Personal Information
Title: MBA
Timeline
Assistant Manager of Guest Experience
Lululemon
07.2021 - Current
Footwear Lead
Nike, Inc.
10.2016 - 05.2021
Assistant Operations Manager
24 Hour Fitness
11.2013 - 12.2017
Director of Marketing and Fundraising
Prodigy Athletic Institute
06.2011 - 08.2013
Assistant Golf Professional
Empire Lakes Golf Course
02.2010 - 03.2014
Master of Business Administration - Management & Marketing
California State University, San Bernardino
Bachelor of Science - Criminal Justice
California State University, San Bernardino
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