Nicole Curtright
Irving,TX
Summary
Multi-faceted digital strategist with a decade of experience in the luxury automotive industry, exclusively in the Dallas market. Skilled in developing and executing campaigns that strengthen brand equity, elevate SEO/SEM performance, and turn digital metrics into measurable growth across paid media, email, social, and websites. Passionate about the industry and committed to building team loyalty, enhancing brand reputation, and driving lasting business impact.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
Park Place Dealerships
Irving, TX
03.2023 - Current
- Drive paid social strategy and execution across multiple luxury brands, managing co-op budgets to maximize performance and ROI.
- Shape brand visuals and messaging across social channels, aligning creative direction with OEM standards and dealership goals.
- Oversee website content and digital presence, ensuring timely updates for product launches, merchandising, events, and storytelling.
- Partner with senior leadership, sales, and service teams to deliver cohesive messaging and seamless digital-to-retail integration.
- Direct photoshoots, video production, and lifestyle content creation, blending storytelling with analytics to strengthen brand reputation.
- Monitor campaign analytics to refine strategies, improve SEO/SEM results, and adapt to market shifts and long-term objectives.
- Build strong partnerships with OEMs, agency vendors, and internal stakeholders to support brand initiatives and optimize performance.
- Identify and recommend emerging digital and social opportunities to enhance competitive positioning and audience engagement.
Dealer Marketing Experience Manager
Porsche Plano
Plano, Texas
01.2019 - 09.2022
- Cultivated strong client relationships through open communication and consistent post-sales follow-up, contributing to a measurable increase in repeat business and client satisfaction scores.
- Directed communications on behalf of the General Manager, ensuring timely response rates and maintaining a high standard of professionalism that strengthened executive credibility.
- Planned, budgeted and executed exclusive Porsche Cars North America events.
- Optimized the company’s digital presence by managing website updates and product launch content resulting in increased online engagement and improved lead generation.
- Served as a trusted brand ambassador, consistently expanding expertise to support clients and team members, leading to higher client confidence and stronger team performance.
Marketing Assistant
Lamborghini Dallas
Richardson, TX
05.2016 - 12.2018
- Partnered with the Marketing and Events Director to execute strategic initiatives and high-profile activations, strengthening Lamborghini Dallas’ presence in the luxury automotive market.
- Built and maintained relationships with key clients, vendors, and partners to support business growth and reinforce brand prestige.
- Oversaw procurement and development of bespoke merchandise, ensuring alignment with Lamborghini’s brand identity and enhancing the client experience.
- Provided executive-level support to optimize office operations and enable cross-functional collaboration for greater efficiency.
Client Coordinator & Merchandising Assistant
Boardwalk Ferrari
Plano, Texas
06.2015 - 10.2016
- Partnered with the Marketing and Events Director to deliver strategic initiatives and exclusive activations that enhanced brand visibility and client engagement.
- Coordinated with Ferrari North America and premium vendors to curate branded merchandise collections for the in-house boutique.
- Provided executive-level administrative and client-facing support to ensure seamless communication, operational efficiency, and exceptional service.
- Guided clients through custom merchandise orders and assisted team on all personalized vehicle configurations.
Education
Bachelor of Arts - Fashion Merchandising
The Art Institute of Dallas
Dallas, Texas01-2019
Skills
- SEO/SEM Management & Website Optimization
- Paid Media Campaigns (Meta, Google)
- Multi-Channel Marketing
- CRM Systems & Lead Generation
- Data Analysis, Performance Reporting & ROI Optimization
- Digital Campaign Execution & Optimization
- Project & Budget Management (Including Co-op Allocation)
- Cross-Functional Collaboration & Leadership Support
Creative & Content Development
- Luxury Brand Storytelling & Content Creation
- Copywriting & Messaging Development
- Graphic Design (Adobe Creative Suite)
- Videography & Photography
- Content Editing & Visual Production
Certification
American Cancer Society | Volunteer Host
- Founded the annual, 'Bill Curtright Open Memorial Golf Tournament' raising over $5,000 for cancer research
St. Jude Children's Research Hospital | Fundraiser Coordinator
- 72 Hole Golf Challenge
- Socially raised $500+
DIFFA: Young Professionals | Event Volunteer
- Children’s Cancer Fund Fashion Show
- Young Texans Against Cancer
Timeline
Social Media Marketing Manager
Park Place Dealerships
03.2023 - Current
Dealer Marketing Experience Manager
Porsche Plano
01.2019 - 09.2022
Marketing Assistant
Lamborghini Dallas
05.2016 - 12.2018
Client Coordinator & Merchandising Assistant
Boardwalk Ferrari
06.2015 - 10.2016
Bachelor of Arts - Fashion Merchandising
The Art Institute of Dallas