NICOLE DALE

• Own marketing strategy, proposal development, and management of post-sale execution for consulting, finance, healthcare and education categories
• Drive go-to-market strategy, operational cadence and resource alignment.
• Oversee editorial sponsorships, custom content programs, and media campaigns from pitch through delivery.
• Define project scope, goals and deliverables that support campaign objectives in collaboration with management and stakeholders.
• Oversee and mentor 4 direct reports, training new team members on precesses and tools,

Clients included: The Week, Motherly, Hearst Autos, Women’s Choice Awards, Clean Plates

• Led creative strategy and execution for digital and cross-platform marketing programs.
• Produced branded content, sponsored series, and event-driven campaigns from scoping to wrap.
• Assisted clients in identifying process improvements, contributing to increased operational efficiency and effectiveness.
• Developed internal project management systems and communications to facilitate successful operations.
• Organized and participated in meetings and workshops to foster shared project approach and track progress.

• Developed integrated marketing strategies to enhance brand visibility across multiple platforms.
• Collaborated with creative teams to produce compelling content aligning with campaign objectives.
• Oversaw site builds, national events, and award-winning campaign executions.
• Coordinated cross-functional teams to ensure timely execution of marketing initiatives.
• Managed relationships with external agencies and vendors, ensuring timely delivery of high-quality marketing materials.
• Assisted in budget management, ensuring efficient allocation of resources for maximum impact.