Nicole Dobson

· Responsible for leadership of a high preforming National Account team of 20 Directors & Account Executives calling on 58% of Ste Michelle’s business driving results 5-7% higher than total company trends while serving on the sales leadership team.

· Strategic customer management of National Accounts in the Grocery, Club, Mass, Drug & Convenience Channels. Largest customers include Kroger, ABSCO, Costco, Walmart, Sam’s Club, Total Wine and More, Whole Foods Market, Publix, HEB, and more.

· Deliver profit, volume, and KPI’s through National Customer base of 100+ call points managing 3.2M cases of business and >10M budget.

· Established a key leadership role in development of Hemp team “start-up” CBD business by implementation of targeted sales strategy, customer pipeline, sales toolkit, broker management, new business contracts, executive team member and profitable forecasting.

National Sales Manager – Casual Dining

· Over delivered annual volume goal by 10% which represented a 24% trend change since starting the role with the largest national customers.

· Management of direct reports to redevelop and drive channel strategy, top line sales, incremental distribution, and best in class execution among 125 vertical corporate and franchise touch points ultimately delivering share growth for top brands.

· Lead & develop strategic business plans for the top 3 National customers (BWW, Applebee’s & Darden = 5812 outlets) through joint business planning, category management, marketing, innovation, & execution to deliver joint value for all stakeholders.

National Account Manager, Off Premise National Sales – Walgreens

· Over delivered sales volume goal by 5.2%, grew share 4.1 points, and exceeded by display goals by 21% at Walgreens in 2016.

· Lead account team to deliver drug channel strategy and communicate through cross functional collaboration with key stakeholders internally and externally – RVPs, brand, operations, category development, business intelligence, marketing, finance and distributors.

· Provide strategic leadership of the national Walgreens business through a strategic Joint Business Planning process.

Key Account Manager: Off Premise National Accounts – Costco and the Dollar Channel

· Exceeded yearly sales goals by 3.6% and over delivered my distribution goals by 17% winning the top award for key pillar performance.

· Manage and drive our portfolio business in the Club and Dollar Channels: 4 Costco regions, Dollar General and Family Dollar.

· Plan, develop, execute and track priority initiatives such as distribution, promotion, innovation and pricing to increase sales and profits for the company while contributing to total beer category growth for each customer.

Key Account Manager: Off Premise National & Regional Sales - Target

· Exceeded account sales, ad and distribution goals for three consecutive years while staying within assigned budget amounts. Achieved volume growth of 12% (vs. goal of 8%) and over delivered ad and distribution plans by 10%. Received Red Star Award for Sales.

· Grew sales at top customer, Target, by 24% vs goal of 10% by using fact-based sales, program development, category management, pricing analysis, retail execution, post promo analysis and customer insights to gain share.

National Account District Manager – On Premise National Account Sales

· Strategic management drove 8.5% growth across 15+ customers including Carlson Hotels, Buca Di Beppo, Famous Dave’s & BWW.

· Develop, sell, communicate, execute and track annual plans and programming with corporate and franchise level buying groups.

Team Lead: Spirits - Target & SuperValu

· Grew business at Target by +20% and gained share at Supervalu by 2.2 points with focused planning, analytics, communication, selling, surveys and tracking of national initiatives and multiple brand priorities to drive sales, distribution, displays, features and ads.

· Work cross-functionally with trade marketing, category management, brand teams and distributors to deliver custom account plans and drive maximum value for all stakeholders. First to market launch with five new products in these top retailers nationally.

National Account Manager: Wines and Champagnes

· Strategic management of a multi-brand portfolio in 110 National On-Premise customers and over delivery of growth plan by 10.2%.

· Experienced management of all On Premise channels with focus in Casual Dining, Hotels, and Fine Dining – Top customers included Outback, Marriott Brands, PF Chang’s, Bonefish Grill, CPK, Darden, and Hard Rock.

· Drove growth of 8.2%, exceeding goal of 2.5% with a large-scale portfolio/ leadership of GMs, marketing, brand, promo agencies, distributor/broker sales teams & management of 17 Regional Chain Accounts across the state. Lead team of 10 dedicated Sales reps.

· Distributor Management of European Beer Portfolio, Over delivered growth targets by 17% by driving positive sales & Responsible for the launch of Stella Artois in MN.