Nicole Doll
Blue Ash,OH
Summary
Dynamic marketing leader with a proven track record, adept in strategic partnerships and analytics. Excelled in transforming marketing strategies to exceed revenue goals, showcasing expertise in digital marketing and effective communication. Renowned for creative direction and fostering significant partner relationships, embodying strategic and approachable leadership.
Overview
16
16
years of professional experience
Work History
Vice President of Marketing and Communications
Los Angeles Master Chorale
02.2024 - Current
- Marketing and Communications leader for the Grammy™ Award-winning Los Angeles Master Chorale.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
- Created dynamic pricing strategy that shattered 2024/25 earned revenue projections that included the highest revenue for a single concert in Master Chorale history.
- Lead marketing team and external vendors, to include digital marketers, graphic designers, press and communication staff, as well as manage marketing relationships with partner arts organizations including Los Angeles Opera and Los Angeles Philharmonic.
- Created the vision and managed design of the 2024/25 60th Anniversary Season and 2025/26 Season creative packages.
- Strategic rescale and rezone of Walt Disney Concert Hall for the 2024/25 Season to maximize attendance and revenue.
- Analysis of the Master Chorale's use of CRM/Tessitura and rebuild of analytics reporting.
- Increased brand awareness by developing and executing targeted marketing campaigns that include an expanded use of audio and video in both social media and email campaigns.
- Historical review of Marketing budgets and reallocation of spend to maximize efficiency.
- Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
- Enhanced communication among team members to foster collaborative and supportive work environment.
Vice President of Marketing and Brand Strategy
Cincinnati Ballet
05.2022 - 05.2025
- Key member of Cincinnati Ballet executive leadership team, overseeing marketing for organization with a $13.1 million operating budget (2024-2025 fiscal year).
- Serve as creative thought leader for President and CEO; Leadership Committee member for five-year Strategic Plan.
- Managed $800,000 - $1 million annual Cincinnati Ballet marketing budget.
- Exceeded projected ticketing revenue goals of $3.1 and $3.5 million respectively for the 2022-2023 and 2023-2024 Seasons.
- Developed overall marketing strategy and support implementation across six departments.
- Transformed social media presence into a powerful brand asset by curating compelling content and fostering an engaged community.
- Managed 20-member marketing, patron experience, and community engagement teams comprised of graphic designers, social media manager, CRM administrator, ticketing/box office manager and staff, community engagement manager and marketing coordinator.
- Lead art direction of successful season and branding campaigns.
- Skilled in Tessitura CRM Analytics; WordFly, Constant Contact and Prospect 2 digital and email marketing platforms; Google and Meta Analytics.
- Led redesign of website and brand refresh.
- Company's primary communicator, responsible for internal and external communications, including press releases, editorial content and ad copy.
- Managed marketing for Company productions, Cincinnati Ballet Otto M. Budig Academy, and Philanthropy in print, video, web and social media.
- Developed corporate and community partnerships including strategic marketing relationships with corporate partners that include Fifth Third Bank and PNC Bank, and community partners including Cincinnati Children's Hospital.
- Redesigned user experience, website functionality and online merchandising (including launch of CB online shop) to increase sales.
- Utilized detailed market research, specific population demographics and lifestyle data to identify target markets.
- Introduced project management software HIVE to Company which resulted in increased efficiency and excellence.
Director of Marketing and Communications
Cincinnati Ballet
08.2018 - 07.2022
- Developed and promoted corporate brand, images, and identity.
- Chief Company spokesperson.
- Created annual marketing and public relations strategy, including earned media, website, outdoor and social media.
- Managed media relations, wrote press releases and produced video press kits.
- Directed crisis communications including media strategy during global pandemic; managed transition to virtual space for patron engagement.
- Managed social media accounts to promote brand and foster public engagement that resulted in significant growth.
- Developed communications strategies to drive forward progress in public relations.
- Executed email campaigns.
- Represented organization to broad range of constituencies including board members, donors, corporate partners, government officials, community leaders and local, national, and international arts professionals.
- Implemented policies and guidelines that governed content accuracy and branding standards.
Executive Producer, Good Morning Tri-State
WCPO
11.2017 - 06.2018
- Managed newsroom content across multiple platforms.
- Collaborated with producers, field crews, content coordinators, editors, anchors, digital staff and other managers to select stories for coverage.
- Directed and edited writing for all platforms.
- Produced live daily and special event broadcasts.
- Managed team of 15 employees.
- Developed and supervised effective workflow strategies and procedures for multiple programs and platforms.
- Provided regular coaching and feedback to individuals and larger groups.
- Verified factual accuracy of news stories to maintain viewer confidence.
Investigative/Special Projects Manager
WXIX
09.2013 - 06.2017
- Produced and executed special projects content on both broadcast and digital platforms.
- Daily news coverage management, including major breaking news.
- Produced digital content, social media promotion to optimize viewer content engagement, web traffic.
- Logistical management of editors and photographers.
- Researched pieces using investigative best practices to include FOIA records requests.
- Fact-checked breaking news headlines by performing background research, contacting experts or witnesses and conferring with lawyers to comply with legal boundaries for sensitive stories.
Investigative Reporter
KPTV
12.2009 - 06.2013
- Performed multiple live reports for #1 rated, four-hour local news program.
- Wrote and produced Emmy-nominated special projects and investigative reports.
- Creation of digital content across multiple platforms, continual social media promotion of content and consumer engagement.
- Developed relationships with sources and contacts to gain additional insight.
- Conceptualized, developed and executed weekly station franchise segment "FOX 12's Most Wanted: Cold Case" in cooperation with Portland Police Bureau.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
Education
Bachelor of Arts - Journalism And Marketing
University of Southern California
Bachelor of Arts - English
University of Southern California
Skills
- Strategic Marketing & Brand Leadership
- Internal, External & Crisis Communications Expert
- Budgeting
- Creative Direction
- Content Strategy
- CRM Management
- Analytics-driven Digital Marketing
- Email & Social Media Marketing Expert
- Website Management
- Team Leader & Executive Mentor
Affiliations
- Cornell University, Crisis Communication Training
- Emmy® Award, Northwest Region, Best Investigative Series
- Emmy® Award Nominee, Northwest Region, Best Crime Series
- Emmy® Award Nominee, Northwest Region, Best Environmental Series
References
Upon Request
Timeline
Vice President of Marketing and Communications
Los Angeles Master Chorale
02.2024 - Current
Vice President of Marketing and Brand Strategy
Cincinnati Ballet
05.2022 - 05.2025
Director of Marketing and Communications
Cincinnati Ballet
08.2018 - 07.2022
Executive Producer, Good Morning Tri-State
WCPO
11.2017 - 06.2018
Investigative/Special Projects Manager
WXIX
09.2013 - 06.2017
Investigative Reporter
KPTV
12.2009 - 06.2013
Bachelor of Arts - English
University of Southern California
Bachelor of Arts - Journalism And Marketing
University of Southern California
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