Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Overview
22
22
years of professional experience
Work History
Public Relations Manager
Buckeye Hospice and Palliative Care
01.2025 - Current
Developed and executed comprehensive public relations strategies to enhance brand awareness and community engagement.
Cultivated relationships with media representatives, resulting in increased coverage of hospice services and initiat
Coordinated community outreach programs, fostering partnerships with local organizations to promote hospice care resources.
Market Strategy Consultant
Favorite Healthcare Staffing - Kansas City
09.2024 - Current
Collaborated with cross-functional teams to align corporate objectives with market trends and opportunities.
Increased brand visibility for clients through the implementation of innovative promotional campaigns.
Mentored junior team members, sharing knowledge on best practices while fostering professional growth within the organization.
Fostered a culture of continuous improvement by regularly evaluating marketing strategies and recommending updates based on performance metrics and industry best practices.
Strengthened customer retention by conducting in-depth consumer behavior research and implementing personalized marketing initiatives.
Ensured successful product launches, managing all aspects of go-to-market strategy development and execution.
Drove increased conversion rates through expert application of digital marketing techniques such as SEO optimization and social media engagement strategies.
Optimized revenue growth with effective pricing analysis and competitive benchmarking.
Conducted ongoing competitor analysis to maintain a deep understanding of industry dynamics and stay ahead of emerging trends.
Created compelling sales collateral that showcased unique value propositions for various target audiences.
Streamlined internal processes by identifying inefficiencies and recommending data-driven solutions for improvement.
Established productive relationships with external vendors, negotiating favorable terms to optimize budgets and resources.
Director of Operations
Favorite Healthcare Staffing
09.2023 - Current
Managing recruiters and Clients
Sales Representative
Leonard Truck and Trailer
04.2023 - 09.2023
Business Office Manager
Willow Woods
08.2022 - 04.2023
Eligibility verification
Working with families on balances
Accounts Payable
Posting payments
Medicaid Applications
Account Manager
Contract Vita Healthcare
03.2022 - 07.2022
Marketing to Pediatricians Mental Health Services
Recruitment of Clinicians, LISW and Nurse Practitioners
Account Manager
LHC Healthcare
04.2021 - 12.2021
Marketing Skilled Facilities, Assisted Living, and Independent Living Communities for home healthcare
Contract negotiation
Marketing to Hospitals, and Acute rehabilitation
Regional Account Manager
Greenhouse Mental Healthcare
08.2019 - 04.2021
Marketing to Skilled Facilities, Assisted Living, Independent Living communities
Contract negotiation
Hiring Clinicians and Human Resources
Director of Admissions, Backup Admissions Team
Longmeadow Care Center
01.2019 - 07.2019
Marketing to Physicians, Hospitals, and Skilled nursing facilities, Community Marketing
Tours of Community
Reports, Marketing Plans
Community Events
Director of Admissions, and Marketing
Brookdale Senior Living
05.2015 - 07.2018
Marketing to Physicians, Hospitals, and skilled nursing facilities
Building relationships with families, and community- community marketing
Tours of community
Admissions Coordinator
Summit Villa Care Center
05.2013 - 05.2015
Internal and external Marketing
Hospitals, Doctors, Senior Centers
Marketing Presentations
Marketing reports
Admissions paperwork
Verifying insurance, precertification of skilled nursing stays
General Manager
Marriott-TownePlace Suites
11.2011 - 05.2012
Daily Management of Team Members for Sales Manager
Outside sales
Continue relationships with current customers
Build new customer base
Cold calling, create marketing materials
Maple Wood Care Centre
04.2010 - 10.2011
Answering phones, adding new patients to computer system
Verifying insurance information, and also skilled nursing benefits
Corporate Director of Business Development at Buckeye Hospice and Palliative Care ServicesCorporate Director of Business Development at Buckeye Hospice and Palliative Care Services
Director of Clinical Services at Buckeye Hospice and Palliative Care ServicesDirector of Clinical Services at Buckeye Hospice and Palliative Care Services