NICOLE ENGLES
COHASSET,MA
Summary
A seasoned communications professional with a proven track record of working with multi-million dollar health care and life science companies to brand, launch, and market health care, pharmaceutical, biotechnology, and medical device products directly to the consumer, through business to business applications, the scientific community, and with internal audiences.
Overview
28
28
years of professional experience
Work History
Executive Vice President, Client Services
Rice McVaney Communications
09.2018 - Current
- Account service group director for the implementation of comprehensive brand planning and marketing strategy for Steward Healthcare, the largest nonprofit hospital system in the U.S.
- Provided direction, leadership, and senior marketing expertise to deliver high-quality data-driven results for acquisition campaigns, corporate marketing campaigns, and multi-project launch events.
- Developed results-orientated marketing initiatives including corporate brand development, brand strategy and positioning, developing brand style and guidelines across over 100 corporate service lines.
- Successfully launched system-wide multi-media campaigns including digital advertising consisting of social, search, and programmatic advertising.
- Led multi-layer successful account teams through guidance and mentoring to deliver high-quality client service.
- Led client relationships throughout all levels of the corporate structure including C-suite executives, hospital CEO's, and KOI physicians.
- Directed all aspects of system-wide account planning and campaign execution, financial management including account P&L management, campaign ROI measurement, digital analytics, and account and client process implementation.
Account Supervisor
Adculture
05.2005 - 05.2008
- Responsible for managing AgriEdge, a multi-million dollar cross-brand global marketing venture within Syngenta in the US.
- Utilized senior marketing expertise to deliver planning strategies and high-quality execution on a product launch campaign.
- Managed and directed on-going marketing communications to the brand management team and senior marketing executives within Syngenta.
- Strategically planned and implemented the successful launch of AgriEdge in the marketplace in 2005, leading to 64% program recognition among target market in one year.
- Orchestrated and leveraged the AgriEdge program into a broader branding strategy for Syngenta.
- Managed and executed animal health advertising and sales initiatives for Boehringer Ingelheim, Canada.
- Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
- Coordinated with creative teams to develop innovative advertising campaigns that exceeded client expectations.
- Mentored junior account managers, contributing to their professional growth and success.
Account Manager/Account Supervisor
Colle & McVoy
01.1999 - 01.2005
- Managed several results driven multi-million dollar integrated marketing communications programs for life sciences companies including Pfizer, Novartis, Boston Scientific, VetConnect and Iams.
- Developed and implemented annual marketing communications plans, including competitive planning strategic brand development, and integrated communications efforts to consumers, trade and sales force.
- P&L responsibilities included forecasting growth for clients, meeting quarterly goals, developing ROI plans for profitability tracking and managing internal and client budgets and resources to optimize profitability within account teams.
- Primary lead managing a multi-discipline team on two direct to consumer product launches in the veterinary marketplace within eight months with total A&P budgets in excess of $40 million.
- Assigned as a member of industry core team to develop 3-5 year pharmaceutical launch plans for product launches.
Marketing Manager
BigChalk.Com
02.1998 - 06.1999
- Led promotional strategy development and implementation, in conjunction with marketing team, to launch a 1998 start-up website recognized as the largest academic resource on the Internet
- Coordinated efforts with senior management to increase mindshare in the marketplace, revenue from advertisers and partnerships with establish industry leaders
- Successfully managed and executed all 1999 educational marketing projects and P&L budgets and exceeded forecasted growth
- Developed and delivered quarterly result presentations to investors and senior management
- Responsible for the development and execution of online advertising and partner marketing programs
- Established and maintained alliances with educational organizations to enhance and extend overall marketing effort
- Managed advertising and public relations agency relationships.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Account Coordinator
Olgivy & Mather
05.1996 - 05.1998
- Assisted in all areas of account management for the IBM Systems and Printers division.
- Coordinated with coworkers and clients to execute strategic marketing plans
- Responsible for handling all day-to-day activities for client base
- Managed advertising budgets and schedules for multiple clients across industries
- Implemented all creative and media projects.
- Coordinated meetings, calls, and demos for 7-person account management team.
Education
Master of Arts - Business Communications
Emerson College
Boston, MA05.1996
Bachelor of Arts - English
Lehigh University
Bethlehem, PA05.1994
Skills
- Customer Relations
- Goals and performance
- Strategic Planning
- Quality Assurance
- Project Management
- Business Development
- Marketing
- Lead Generation
- Brand Management
Timeline
Executive Vice President, Client Services
Rice McVaney Communications
09.2018 - Current
Account Supervisor
Adculture
05.2005 - 05.2008
Account Manager/Account Supervisor
Colle & McVoy
01.1999 - 01.2005
Marketing Manager
BigChalk.Com
02.1998 - 06.1999
Account Coordinator
Olgivy & Mather
05.1996 - 05.1998
Master of Arts - Business Communications
Emerson College
Bachelor of Arts - English
Lehigh University
Similar Profiles
Marisa BommaritoMarisa Bommarito
Public Relations Intern at McNeil, Gray and Rice Strategic Communications AgencyPublic Relations Intern at McNeil, Gray and Rice Strategic Communications Agency
NURSYAZWANI JAMILNURSYAZWANI JAMIL
Senior Account Executive at RICE CommunicationsSenior Account Executive at RICE Communications
JOEL CUTINHOJOEL CUTINHO
Account Director at Rice CommunicationsAccount Director at Rice Communications