Nicole Evangelista
Lebanon,CT
Summary
Strategic Sales Development Manager with proven experience in designing and implementing sales strategies, managing teams, and cultivating relationships. Strengths include strong leadership skills, exceptional communication abilities, and a keen understanding of sales trends to drive revenue growth. Past roles have shown significant impact in fostering sales team development, improving operational processes, and implementing core company values.
Overview
8
8
years of professional experience
Work History
Sales Development Manager
PayScale
Seattle, WA
08.2018 - Current
- Kickstarted the mid-market team at Payfactors, grew the team from 8 to 22 within 6 months.
- Responsible for interviewing, hiring, training, and retaining talent.
- Responsible for creating Salesforce dashboards and reports from scratch.
- Responsible for creating SDR territories and quotas to align with company revenue goals.
- Maintained management role during Payfactors/Payscale merger and worked with sales ops and sales managers to combine our two Salesforces and sales processes.
- Generated top performers, to then get promoted to the enterprise SDR team.
- Created daily KPIs for my team to ensure monthly targets would be met.
- Analyzed sales data using SFDC and SalesLoft reporting to identify areas of improvement.
- Created and maintained a positive, motivating, and effective sales environment to support Payscale's core values - Weekly 1v1s, team meetings, call listenings, role plays, breakout groups, and Slack channels.
- Successfully mentored team members to progress their career goals – I have promoted over 30 SDRs in 5 years.
- Created call scripts, prospecting emails, and other resources to drive consistency of messaging and success rates.
Sales Development Representative
Payfactors
Quincy, MA
02.2017 - 08.2018
- Identified and contacted potential customers through cold calling, email campaigns, and social media outreach.
- Exceeded KPIs of 100 calls per day, 80 emails per day, and 15 new contacts per day.
- 100% outbound – external prospecting via SalesNavigator and ZoomInfo, internal prospecting through Salesforce.
- Moved from Small Business (0-500 employees) to Enterprise (500+ employees) within 3 months
- Consistently hit quota goal of 20 completed meetings per month.
- Attended educational workshops to stay abreast of new developments in the field.
- Prepared weekly reports on sales activity for management review. Analyzed performance metrics to assess effectiveness of sales initiatives.
- Monitored competitor activities and kept abreast of changes in the marketplace.
- Maintained communication with account executive to facilitate development of sales opportunities – 1:1 relationship.
- Conducted discovery with prospects to evaluate pain points, then communicated prospect needs and account details to prepare my AE for the scheduled demonstration.
Education
Bachelor of Science - Kinesiology
University of Massachusetts Amherst
Amherst, MA05-2016
Skills
- Team Management
- Sales team training
- CRM proficiency
- Data-driven decision-making
- Sales Reporting
- New Hire Onboarding
- Strategic Planning
- Data Analytics
- Salesforce Software
- Problem-solving abilities
- Goal Setting
- Career Development
Timeline
Sales Development Manager
PayScale
08.2018 - Current
Sales Development Representative
Payfactors
02.2017 - 08.2018
Bachelor of Science - Kinesiology
University of Massachusetts Amherst
Similar Profiles
Lovo KollieLovo Kollie
Implementation Project Manager at PayScaleImplementation Project Manager at PayScale
Ryan PaulRyan Paul
Enterprise Customer Success Manager at PayScaleEnterprise Customer Success Manager at PayScale
ALLY GRIDERALLY GRIDER
Demand Generation Manager-Revenue Marketing at PAYSCALEDemand Generation Manager-Revenue Marketing at PAYSCALE