Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Nicole Faletra

Nicole Faletra

Canton,MA

Summary

Dynamic sales and marketing professional with a demonstrated history of driving results. With six years of experience, specializes in Channel Events, orchestrating the seamless execution of over 200 North American events and 40 international events annually. Proficiency in logistics management has positioned as a trusted expert in the field. Beyond event coordination, excels in cultivating enduring relationships with clients and vendors, fostering trust and mutually advantageous partnerships. If seeking a dedicated professional capable of delivering tangible outcomes, ideal addition to the team.

Overview

8
8
years of professional experience

Work History

Senior Director of Channel, AMER

Pax8
04.2022 - Current
  • Manage and coordinate diverse channel events and programs to drive revenue growth and expand customer base.
  • Oversee team of event professionals in planning, executing, and evaluating complex channel events, resulting in increased revenue and enhanced customer satisfaction.
  • Handle event budgets averaging $4-5 million annually, negotiate vendor contracts, and identify cost-saving opportunities, resulting in significant savings and improved return on investment.
  • Develop and implement event evaluation methodologies, including attendee surveys and data analysis, to enhance event quality and effectiveness continuously.
  • Provide leadership and guidance to event team members through coaching, mentoring, and professional development initiatives, fostering high-performing team.
  • Cultivate and maintain relationships with industry influencers and thought leaders to elevate brand awareness and establish thought leadership within industry.

Director of Channel Events

Pax8
01.2021 - 04.2022
  • Developed and implemented event marketing strategies aligned with company objectives, resulting in a 30% increase in attendance, a 25% boost in engagement, and a 20% rise in lead generation.
  • Collaborated with cross-functional teams, including marketing, sales, product, and customer success, to ensure events were strategically aligned with company goals and objectives.
  • Cultivated relationships with internal stakeholders, external partners, and vendors to ensure seamless event execution and delivery.
  • Demonstrated proficiency in crisis management, effectively handling and resolving unforeseen challenges while maintaining stakeholder communication and developing contingency plans.
  • Maintained understanding of industry trends, best practices, and emerging technologies to ensure events remained innovative and cutting-edge, resulting in a 40% increase in attendee satisfaction and a 20% increase in event attendance year over year.

Channel / Field Marketing Manager

Pax8
01.2018 - 12.2020
  • Led product marketing at over 80 global events annually
  • Managed and executed event logistics, including booth strategy, budgeting, messaging, and communication
  • Oversaw marketing department budget, managing allocations ranging from $50,000 to $100,000 per quarter.
  • Analyzed market trends and competitor activities to develop targeted field marketing campaigns, resulting in a 15% increase in lead generation and a 10% growth in market share within targeted regions.

Cloud Solution Sales Representative

Pax8
03.2017 - 12.2017
  • Consistently surpassed monthly quota, achieving over 110% for 8 consecutive months, demonstrating exceptional sales performance and drive.
  • Efficiently managed portfolio of 75-80 partner accounts, fostering strong relationships and maximizing revenue opportunities.
  • Exceeded monthly activation goals by cross-selling two or more vendors to over 80% of portfolio, showcasing adeptness in driving product adoption and upselling.
  • Conducted over 40 product demonstrations per month, collaborating closely with the sales engineering team to deliver compelling presentations and drive customer engagement.

Inside Sales Representative

Arrow Electronics
03.2016 - 03.2017
  • Closed deals totaling $3 million.
  • Streamlined processes for renewals team, improving efficiency through collaboration with colleagues.
  • Communicated effectively with national value-added resellers to relay timelines, pricing, and deadlines to end users.
  • Consistently exceeded corporate monthly and quarterly goals.

Education

Bachelor of Business Marketing -

Johnson & Wales University
Rhode Island
01.2010

Skills

  • Salesforce
  • Microsoft Suite
  • Google Docs
  • Oracle Experience
  • Cvent Experience
  • Wrike
  • Attention to Detail
  • Event Planning
  • Clear Communication
  • Managing Operations and Efficiency
  • Strategic Planning
  • Budget Management
  • Training and Development
  • Brand Management

Awards

  • Women on the Rise - The Channel Company 2023
  • Women of the Channel - The Channel Company 2019, 2020, 2021
  • Best of Show XChange March - The Channel Company 2019
  • Vendor of the Year - ASCII Success Summit 2018
  • Distributor of the Year - ASCII Success Summit 2018, 2019

Timeline

Senior Director of Channel, AMER

Pax8
04.2022 - Current

Director of Channel Events

Pax8
01.2021 - 04.2022

Channel / Field Marketing Manager

Pax8
01.2018 - 12.2020

Cloud Solution Sales Representative

Pax8
03.2017 - 12.2017

Inside Sales Representative

Arrow Electronics
03.2016 - 03.2017

Bachelor of Business Marketing -

Johnson & Wales University

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Nicole Faletra