Nicole Feist

• Maximize Cloudflare's reach and presence at third party events through sponsorship execution and complimentary marketing campaign creation
• Think creatively about the customer, prospect and channel partner experience at in-person events, and build experiences that are above expectations for attendees
• Coordinated cross-functional teams to ensure seamless collaboration in event planning and execution.
• Secured high-profile sponsorships that aligned with company values, elevating events'' prestige and reach.
• Work closely with field marketing, sales, and other key stakeholders to align on Tier 1 trade show and event objectives and report post event on success and leanings.

Own end-to-end ideation, project management and execution of field marketing activities that create brand awareness, generate new pipeline, and influence existing opportunities

• Partner effectively with cross-functional stakeholders to enable the sales team, create integrated marketing campaigns, and engage with existing customer and partner bases
• Enhanced lead generation through targeted local events and trade shows.
• Increased conversion rates by tailoring messaging and collateral to target audiences.
• Streamlined processes for event planning and execution, reducing overall costs while maintaining high-quality experiences for attendees.

• Develop programs, create content and deliver content to teams via in-person, hybrid and virtual trainings
• Coordination and execution of annual Sales Kick Off, including all related event logistics in an effort to exceed company goals and expectations
• Oversee coordination and continuous improvement of current training programs through surveys, interviews, or focus groups
• Stay on top of latest trends, techniques, and tools in the learning and development space
• Align with various departments that the Sales Enablement team supports to identify and address learning interventions in innovative ways.

• Owned conceptualization, coordination, execution and analysis of all sales related events & meetings, including quarterly business reviews, annual kick-offs, incentive trips, and more
• Coordination of all event related logistics including budgeting, content, travel arrangements, speaking sessions, food & beverage, set up, giveaways, and registration, in an effort to exceed company goals and expectations
• Created first Sales Onboarding Program, including all related coordinating, planning and scheduling
• Continually evaluate needs within the departments to develop proactive and sophisticated training and learning resources in order to grow pipeline.

• Provided full-service event planning services to clients, including sourcing space, exceeding visions, menu selection, event detailing, event producing, post-event recaps
• Responsible for prospecting and closing new business, while maintaining repeat client's needs, while maximizing revenue
• Managed all major events and VIP clients, including Super Bowl and Final Four related events.

• Negotiated and booked event space, food & beverage, speakers, supplies and technology equipment
• Managed pre-show promotion and post-show analysis
• Partnered with sales to grow pipeline with new attendee opportunities
• Aggressively gathered information on each event to track ROI
• Continuously improved event and implementation processes, while serving as a liaison between marketing, sales and vendors.