Summary
Overview
Work History
Education
Skills
References
Timeline
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NICOLE FENNER

New York

Summary

Strategic influencer marketing and public relations leader with 10+ years of experience across the US and UK/Ireland. Proven success leading integrated PR and influencer strategies for global brands and scaling startups across CPG, lifestyle, sustainability, and tech. Skilled in creator sourcing, agency/talent negotiations, campaign optimization, and performance reporting with metrics tied to EMV, ROAS, CAC, and brand sentiment. Deep understanding of tools like CreatorIQ, Upfluence, and Traackr. Experienced in managing budgets over $500K and building cross-functional teams. Known for driving bold ideas, nurturing strong creator and media relationships, and delivering breakthrough campaigns that drive real business impact.

Overview

10
10
years of professional experience

Work History

Senior Account Director, PR & Influencer Marketing

Sling & Stone
New York
11.2025 - Current
  • Lead the influencer marketing and PR vision across 8 integrated accounts, spanning CPG, tech, sustainability, and lifestyle sectors.
  • Develop and implement integrated strategies that align earned media, creator content, and brand messaging to drive measurable impact.
  • Manage cross-functional teams and mentor 3 direct reports to ensure consistent, high-quality campaign execution.
  • Develop strategic influencer briefs, creator content pillars, and KPIs for multi-platform activations.
  • Own influencer contract negotiations and deliverable oversight across platforms like TikTok, YouTube, and Instagram.
  • Utilize CreatorIQ and other discovery tools to identify, recruit, and track performance of top-tier and emerging talent.
  • Present comprehensive reporting with performance insights and strategic recommendations to clients.
  • Drive new business strategy for influencer and earned-first programs, crafting compelling pitch frameworks.

Senior Manager, PR & Influencer Marketing (Account Director)

The Pavone Group
New York
05.2023 - 11.2025
  • Led PR and influencer strategies for brands in healthcare, tech, FMCG, manufacturing, and sustainability.
  • Developed creator briefs, fee structures, and content strategy aligned with brand voice and cultural trends.
  • Secured high-impact earned media and creator features through proactive relationship building and trend forecasting.
  • Collaborated with creative, paid media, and social teams to ensure brand consistency across all campaign touchpoints.
  • Managed influencer budgets up to $700K and led all SOW creation, negotiation, and performance analysis.
  • Acted as a mentor and team lead, supporting junior staff growth and improving internal workflows.

Senior Account Manager - PR & Influencer Marketing

ASTRSK
New York
01.2023 - 05.2023
  • Oversaw influencer and PR campaigns for tech and venture capital clients including Wonder Dynamics, SoGal, and Publicis Sapient.
  • Pitched and secured national media placements and integrated creators into founder storytelling.
  • Guided campaign strategy with a focus on emerging tech and culture-first narratives, tying in influencer amplification.
  • Managed crisis communication protocols and newsjacked trending stories to boost relevance.

Senior Account Manager / Digital Media Advisor / Account Manager

Q4PR
Dublin
07.2019 - 12.2022
  • Led full-funnel creator and PR campaigns for TikTok, Coca-Cola HBC, JustEatTakeaway.com, and Microsoft.
  • Created strategic influencer partnerships that supported both brand storytelling and CSR/ESG objectives.
  • Integrated influencer efforts with traditional PR outreach to deliver multi-platform reach and impact.
  • Delivered measurable campaign success across sustainability, lifestyle, tech, and corporate reputation verticals.
  • Built and led a high-performing team to execute award-winning communications and creator programs.

Senior Account Executive & Digital Content Creator

TRA Brands
Dublin
04.2016 - 07.2019
  • Supported and executed creator campaigns for PlayStation, Kayak, Bacardi, Swatch, and General Mills.
  • Managed branded content shoots, handled influencer contracting, and executed digital campaigns across multiple verticals.
  • Coordinated press drops, talent gifting, and event-based creator activation.

Account Executive - PR & Social Media

Presence PR
Dublin
09.2015 - 03.2016
  • Supported beauty, fashion, and hospitality clients with social-first PR strategies and local influencer activations.

Education

Higher Diploma - Sustainability in Enterprise

University College Cork
01.2022

Executive Diploma - Strategic Digital Marketing

Dublin Institute of Technology & Marketing Institute of Ireland
01.2018

Master of Arts - Public Relations

Technological University Dublin

Bachelor of Arts (Hons) - English & History

University College Dublin

Skills

  • Content Strategy
  • Team Leadership
  • Team mentorship
  • Cross-Functional Collaboration
  • Paid Social management
  • Highly organized
  • Optimistic
  • Collaborative
  • Detail-oriented
  • Creative thinker

References

Available upon request.

Timeline

Senior Account Director, PR & Influencer Marketing

Sling & Stone
11.2025 - Current

Senior Manager, PR & Influencer Marketing (Account Director)

The Pavone Group
05.2023 - 11.2025

Senior Account Manager - PR & Influencer Marketing

ASTRSK
01.2023 - 05.2023

Senior Account Manager / Digital Media Advisor / Account Manager

Q4PR
07.2019 - 12.2022

Senior Account Executive & Digital Content Creator

TRA Brands
04.2016 - 07.2019

Account Executive - PR & Social Media

Presence PR
09.2015 - 03.2016

Higher Diploma - Sustainability in Enterprise

University College Cork

Executive Diploma - Strategic Digital Marketing

Dublin Institute of Technology & Marketing Institute of Ireland

Master of Arts - Public Relations

Technological University Dublin

Bachelor of Arts (Hons) - English & History

University College Dublin

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