Nicole Ganci
West Hartford,CT
Summary
Skilled and experienced digital marketer transitioning to product management with three years of professional experience. Proven ability to perform market analysis, strategize, and lead cross-functional teams to achieve objectives. Proven track record in managing product life cycles from inception to going to market. Excels in a customer-centric way with a data-oriented approach.
Overview
7
7
years of professional experience
Work History
Digital Sales Coordinator
FOX61 - WTIC/WCCT (TEGNA)
02.2022 - 04.2023
- Coordinated and executed media production across multiple digital platforms (Facebook, Google AdWords, Google Analytics), ensuring alignment with campaign objectives and timelines
- Analyzed advertisement performance data, adjusted campaign strategies to optimize for KPIs, and drove continuous improvement for digital campaigns
- Served as the primary point of contact for internal teams and external clients, facilitating the smooth flow of requests and ensuring timely campaign delivery
- Managed the full lifecycle of digital campaigns, from creative development to execution and reporting, ensuring high levels of accuracy and client satisfaction
- Led the creative production process for digital ads using 2AdPro, Photoshop, and Lightroom, collaborating with clients and agencies to produce effective, audience-targeted media
- Generated data reports on digital metrics, providing actionable insights to clients, sales teams, and management to optimize future campaign strategies
- Collaborated with third-party vendors (e.g., G/O Digital, Collective, Premion) to ensure campaign fulfillment, pacing, and success
- Managed digital inventory, monitored availability, and provided reporting to the sales department and management to support decision-making
Digital Sales Specialist
News Center Maine – WCSH/WLBZ (TEGNA)
10.2016 - 05.2018
- Led the coordination of media production across various digital platforms (Facebook, Google AdWords, Google Analytics), ensuring seamless execution aligned with campaign goals and timelines
- Managed the entire creative development process for digital advertising campaigns, collaborating with clients to produce engaging media content using 2AdPro, Photoshop, and Lightroom
- Independently reviewed, edited, and finalized pre-roll footage, working with clients and agencies to craft visually appealing advertisements that met project standards and expectations
- Successfully executed end-to-end digital campaign management, from initial strategy and creative production through to implementation, monitoring, and post-campaign analysis
- Delivered detailed digital metrics reports to clients and internal stakeholders, offering insights for improving campaign effectiveness and driving business growth
- Consistently met tight deadlines for RFP submissions, advertisement production, and data reporting, ensuring high-quality deliverables under pressure
Bartender/Server
Artisan - Delamar Hotel
04.2018 - 02.2024
- Delivered prompt, high-quality service while maintaining a professional demeanor and adherence to fine dining standards, ensuring an exceptional guest experience
- Effectively managed high-pressure, fast-paced environments by overseeing the dining room floor, coordinating with team members, and ensuring seamless service during peak hours
- Demonstrated strong social and problem-solving skills by resolving customer issues swiftly and maintaining a positive atmosphere for guests and colleagues alike
Restaurant Manager
Max Restaurant Group
10.2019 - 08.2020
- Supervised and led a team of 20+ front-of-house (FOH) and back-of-house (BOH) staff, fostering a positive work environment through effective motivation and leadership
- Ensured consistently high levels of guest satisfaction by upholding exceptional service standards
- Managed all aspects of staff scheduling and payroll to ensure smooth restaurant operations
- Spearheaded staff development through ongoing feedback, regular performance reviews, and identifying professional growth opportunities, cultivating a skilled and engaged team
- Communicated regularly with the General Manager to provide updates on restaurant performance, identify challenges, and implement improvement strategies to drive operational success
- Strategically reduced labor costs, increased food and beverage sales, and developed initiatives to raise average check totals, consistently meeting corporate quarterly goals
Freelance Photographer
Self-Employed
09.2017 - 02.2024
- Company Overview: New England Based
- Managed all business operations, including bookkeeping, sales, marketing, purchasing, and customer service, ensuring the successful and sustainable growth of the photography business
- Built and maintained strong relationships with clients, providing consultations before and after production to align on creative vision and deliver exceptional results
- Effectively coordinated and managed time during photoshoots, weddings, and post-production processes to meet tight deadlines and client expectations
- Designed, developed, and maintained a personal website to showcase portfolio, attract new clients, and streamline booking and inquiries
- Worked efficiently under pressure to capture high-quality images during live events and create memorable moments that exceeded client expectations
- Led all post-production activities, including editing and retouching images using Adobe products (Photoshop, Lightroom), ensuring consistent quality across all deliverables
- Provided exceptional customer service by managing appointments, scheduling photoshoots, and ensuring that each client’s vision was fully realized from start to finish
- New England Based
Education
MBA - Project Management
Southern New Hampshire University
Hooksett, NH12-2026
BBA - Project Management
Southern New Hampshire University
Hooksett, NH12-2024
Skills
- Media Sales Support
- Data-Driven Decision Making
- Client Relationship Management
- Sales Strategy & Proposal Development
- Digital Advertising Campaigns
- Digital Platform Expertise (Google Ads, Facebook, SEM, etc)
- Cross-Functional Collaboration
- Market Research & Competitive Analysis
- Campaign Performance Analysis
- Creative & Media Production Coordination
Timeline
Digital Sales Coordinator
FOX61 - WTIC/WCCT (TEGNA)
02.2022 - 04.2023
Restaurant Manager
Max Restaurant Group
10.2019 - 08.2020
Bartender/Server
Artisan - Delamar Hotel
04.2018 - 02.2024
Freelance Photographer
Self-Employed
09.2017 - 02.2024
Digital Sales Specialist
News Center Maine – WCSH/WLBZ (TEGNA)
10.2016 - 05.2018
MBA - Project Management
Southern New Hampshire University
BBA - Project Management
Southern New Hampshire University
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