Summary
Overview
Work History
Education
Skills
Program Spotlights
Leadership Community
Timeline
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Nicole Gresh

Newark,NJ

Summary

Dynamic and seasoned senior media relations leader with over a decade of experience driving strategic, integrated PR campaigns that enhance brand visibility for disruptive and global brands, e.g., Pernod Ricard, Danone, Eventbrite, Gensler, Lyft, and Dyson. A tenacious and results-driven leader with a proven track record in securing high-profile placements and fostering key media relationships, while leading teams to achieve measurable success. Adept in crisis readiness and strategic planning, delivering impactful results for clients across diverse platforms.

Overview

15
15
years of professional experience

Work History

Vice President, Media Relations

Weber Shandwick
New York, NY
04.2021 - Current
  • Formulates and implements strategic PR programs to enhance brand awareness, yielding measurable success for corporate/B2B and consumer clients
  • Oversees thought leadership initiatives, increasing CEO/C-Suite executive visibility with top-tier business media and speaking engagements e.g., WSJ, Inc. 5000 conference
  • Leads, supports, and energizes a team of 5+ to enhance cultural earned influence and drive client success
  • Senior leader on the NY earned media team: direct 'meet-the-media' training sessions, elevating the agency's ability to cultivate media relationships

Director, Media Relations/SAS

M Booth
New York, NY
08.2019 - 04.2021
  • Secured high-profile media placements, including a GMA segment for Blue Apron, resulting in a 250+ increase in new customer orders
  • Managed CEO media tours, securing prominent coverage for Brooks Running and Blue Apron to amplify brand leadership
  • Conceptualized and led the Media Masters committee, hosting editor Q&As that strengthened client and staff awareness of evolving media trends e.g., WSJ Magazine, Elite Daily

Senior Media Relations Strategist/AS

M Booth
New York, NY
06.2017 - 08.2019
  • Designed and executed media strategies that resulted in over 200 feature/category placements across broadcast, digital, and social outlets e.g., ABC World News Now, TODAY Show, and The Wall Street Journal
  • Directed a national campaign for House Foods America's The Tales of Tofu, resulting in 500 million media impressions.
  • Proactively tapped into emerging media opportunities e.g., affiliate programs, influencer partnerships, driving 20+ additional high-profile placements for brands like Noosa Yoghurt and Macy’s.
  • Guided C-suite executives through media training, ensuring readiness for strategic messaging in top business outlets i.e., Yahoo! Finance Livestream

Senior Account Executive

M Booth
New York, NY
06.2015 - 06.2017

Senior Account Executive

Southard Communications
New York, NY
10.2014 - 06.2015

Account Executive

Southard Communications
New York, NY
12.2011 - 10.2014

Account Coordinator

Southard Communications
New York, NY
06.2011 - 12.2011

Education

Bachelor of Arts - Communications/Public Relations, Business

Montclair State University
Montclair, NJ
06-2011

Skills

  • Leadership advocacy
  • Integrated media strategy: expertise in executing complex programs to secure national media attention across all platforms eg, broadcast, digital, influencers, podcasts, and substacks
  • AI analytics: Incorporates AI driven insights into pitches and monitors social conversations
  • Strategic planning
  • Crisis manangement
  • Languages: conversational Spanish

Program Spotlights

  • Reinvigorated Eventbrite CEO Julia Hartz's leadership profile through a strategic thought-leadership program, leading a team to secure 20+ high-profile media placements, including Fortune, Fast Company, and Inc. Julia moderated a panel with Jay Shetty at Inc. 5000, elevating Eventbrite’s visibility and directly contributing to the company’s successful acquisition.
  • Delivered a marquee feature in The Wall Street Journal for Mars, earning homepage placement in the A-hed section and a permanent spot on WSJ's Instagram grid (5.3M followers). The story drove 240+ article comments, 850+ Instagram likes, and overwhelmingly positive consumer conversations, spotlighting Mars as a leader in pet care innovation.
  • Oikos Super Bowl 2023, achieved 300% KPI above YOY goal
  • Blue Apron GMA broadcast placement garnered 250+ new members

Leadership Community

  • Selected for M Booth’s 2019 London Exchange Program at Elvis Communications.
  • Previous member of New York Women in Communications; served in the mentoring program (2014–2015).
  • Held multiple leadership roles within Omega Phi Chi Multicultural Sorority, Inc., including Vice President and Public Relations Advisor.
  • Volunteer for Light the Night Walk, Relay for Life, Breast Cancer awareness and Bi-Annual Lunch Bag Initiatives.

Timeline

Vice President, Media Relations

Weber Shandwick
04.2021 - Current

Director, Media Relations/SAS

M Booth
08.2019 - 04.2021

Senior Media Relations Strategist/AS

M Booth
06.2017 - 08.2019

Senior Account Executive

M Booth
06.2015 - 06.2017

Senior Account Executive

Southard Communications
10.2014 - 06.2015

Account Executive

Southard Communications
12.2011 - 10.2014

Account Coordinator

Southard Communications
06.2011 - 12.2011

Bachelor of Arts - Communications/Public Relations, Business

Montclair State University
Nicole Gresh