Nicole Haslip
Marketing & Communications
Baltimore,MD
Summary
MARKETING & COMMUNICATIONS DIRECTOR
- Expert in developing, executing and managing effective, measurable and results-driven marketing and communications strategies for the battery and energy industry.
- Unique ability to translate highly complex technical concepts into compelling marketing and communications campaigns for a wide range of audiences.
- Diverse international experience working in manufacturing, space & defense, energy, B2B, and B2C industries.
- Adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
21
21
years of professional experience
Work History
Global Head of Marketing Communications & Events
Saft
01.2021 - Current
- Oversee development of global marketing and communications strategy for Saft, supporting business objectives for all Saft divisions including generating leads and new business, supporting brand recognition, and managing global marketing and communications budget totaling more than 1 million euros.
- Supervise staff of five content developers and event project managers to develop compelling written and video content focused on batteries, energy, and sustainability for Saft's website, social media platforms, and to support trades show, internal seminars, webinars, and customer events.
- Lead global events and content team to ensure cohesive content and digital media projects across Saft's core competencies in space, defense, aviation, grid, and industrial standby, coordinating with global external and internal communications functions, and all Saft business units.
- Develop, integrate, and implement broad range of customer and public relations activities; develop and initiate crisis communications response.
Marketing & Communications Manager
Saft
01.2016 - 01.2021
- Developed and executed marketing and communications strategy for Saft's Space & Defense Division in the U.S and internationally.
- Developed and executed digital marketing and social media campaigns; creating product launch marketing packages; managing in-person and online events; and developing and managing the division budget plan.
- Supervised the Data Analytics Specialist to oversee market research, competitive intelligence, data collection, measurement and packaging of marketing campaigns results.
- Reporting to the CEO of Saft America, implemented public relations and crisis communications plan for all Saft U.S. sites.
Marketing Manager
Ventev Innovations
05.2016 - 10.2016
- Lead Ventev Mobile's Go-To-Market and digital marketing strategy and execution including online and offline trade and consumer communications
- Developed and executed Ventev brand's digital marketing strategy, including digital presence, trade shows, advertising, and sales promotions; managed email marketing planning, creative development, and performance metrics.
- Manage e-commerce strategy including website development, online advertising, and performance metrics.
U.S. Communications Manager
Saft
01.2010 - 01.2016
- Promoted from Business Development Specialist to expanded role; developed marketing strategies for all Saft's Specialty Battery Group sites in the U.S.; developed and managed campaigns across various platforms
- Coordinated with global communications team, external public relations agency, partners, and stakeholders in the development and production marketing materials to include digital and print content, videos, and email marketing campaigns
- Partner with business leads to plan, develop, and implement external communications/public relations campaigns, events, and activities.
Business Development Specialist
01.2006 - 01.2010
- Managed and executed strategic marketing and communications plan for Saft's Space & Defense Division including developing and managing the marketing budget; managing and executing PR and media plan; conducting market analysis; and leading all trade show and event logistics.
Marketing Communications Specialist
American Red Cross
01.2005 - 01.2006
- Managed the Testimonial Program, including recruitment and retention of testimonial speakers; developed and maintained relationships between testimonial speakers and the Red Cross; arranged appearances at Red Cross sponsored events in the community.
- Created marketing briefs, FAQs and objection management plans.
Marketing Specialist
Estimation, Inc.
01.2003 - 01.2005
- Developed and managed collateral materials including press releases, sales materials, ad copy, web content, internal and external company newsletters; performed competitive analysis and marketing research; coordinated trade shows.
Education
Graduate Certificate - Information Design
University of Baltimore
Baltimore, MD2008
M.S - Communications Management
Towson University
Towson, MD2007
B.S - Mass Communications
Towson University
Towson, MD2002
Skills
Core Competencies:
- Strategic Communications
- Budget Management
- Marketing Analytics
- Event Management
- Content Development
- PR & Media Relations
- Campaign Development
- Video Production
- Project Management
- Crisis Communication
- Social Media Management
Technical Skills:
- Adobe Creative Suite: Photoshop, Illustrator' InDesign; Microsoft Office Suite; Word Press
- Email marketing/CRM Integration: SalesForce; Marketo; ExactTarget; Microsoft Dynamics; MailChimp; Sarbacane
- Web Analytics & Programming: Google Analytics; Matomo; HTML; CSS; Dreamweaver
- Social Media Platforms: Twitter; LinkedIn; Instagram; Facebook
Affiliations
- American Marketing Association, VP of Marketing & Communications
Languages
French
Limited Working
Timeline
Global Head of Marketing Communications & Events
Saft
01.2021 - Current
Marketing Manager
Ventev Innovations
05.2016 - 10.2016
Marketing & Communications Manager
Saft
01.2016 - 01.2021
U.S. Communications Manager
Saft
01.2010 - 01.2016
Business Development Specialist
01.2006 - 01.2010
Marketing Communications Specialist
American Red Cross
01.2005 - 01.2006
Marketing Specialist
Estimation, Inc.
01.2003 - 01.2005
Graduate Certificate - Information Design
University of Baltimore
M.S - Communications Management
Towson University
B.S - Mass Communications
Towson University
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