Nicole Hempel

• Worked directly with national accounts as well as local decision makers and advertising agencies.
• Helped businesses maximize their marketing budgets and engage with their target audience.
• Helped several businesses with 10%+ increases, even during the pandemic.
• Wrote scripts for TV production. Helped companies reach their goals through broadcast media as well as digital media solutions.
• Developed digital marketing tie-ins with broadcast campaigns to create increased interaction and awareness for events, giveaways and new product announcements.
• Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Oversaw new business development and customer servicing.
• Liaised between account holders and various departments.

Note: KTTW sold the station to the Gray Media Group and laid off the entire staff upon completion of the sale.

Helped local businesses with their marketing and communication needs:

• Worked with a non-profit on messaging to raise awareness of the mission.
• Collaborated with leadership in creating weekly bulletins, which were sent to all employees.
• Planned events designed to raise funds for their operating budget.
• Wrote grants designed to offset budget cuts in their guaranteed funding.
• Worked with a startup business on a business name, logo creation, website and a variety of other tasks.
• Worked with an existing company helping them transition to new ownership and led their re-branding efforts. I created their social media strategy and content calendar.

• Product champion for Home Ideas magazine and digital marketing consultant. Sold websites, executed digital strategy, wrote print and digital ad campaigns and provided real time analytics.
• Managed 350 active accounts in addition to new business development.
• Increased annual commitments by 25%.
• Increased membership to the Home Builders Association and earned a Business Development Award from the HBA.

• Naming and branding of the new business including logo design and identity package.
• Designed, wrote and developed the website for HomeAwareInspections.com.
• Wrote and managed SEO copy.
• Created digital strategy to drive name recognition and book inspections.
• Increased bookings by 50%.
• Developed network of related professionals to open up business opportunities

Marketed Sioux Falls to Event Planners nationwide in: Medical, Education, Corporate and Associations verticals.

• Stayed current with emerging technologies and trends in event and meeting industry, including meeting attendance apps and additional ways to promote engagement in the visitor industry.
• Created presentations targeted towards specific markets that showcase Sioux Falls venues, hotels and attractions.
• Acted as a liaison between all Sioux Falls hotels, meeting facilities and related properties and potential Sioux Falls clients, to help generate awareness, hotel stays which ultimately drove economic impact for Sioux Falls.
• Worked with local companies, medical facilities and educational institutions to create local points of contact to draw large state, regional and national events to
  Sioux Falls.
• Attended trade shows and sales blitzes to market Sioux Falls.

• Created marketing and media plans for diverse client list. Managed internal and external communications including social media and email marketing campaigns.
• Developed brand strategies for new and existing clients. Wrote copy for all mediums.
• Account management: including budgets, timelines and deliverables. Led creative team on brand messaging.
• Managed innovative digital strategies for clients including social media. Provided analytics and made real time optimizations.
• Planned, negotiated and bought media for all mediums including non-traditional. Negotiated favorable rates and value added media.
• New business development, lead generation, proposal writing and presentations for new client acquisition.

Argus Leader Media
Worked with national accounts in contract negotiation, placement and fulfillment, as well as local ad agencies. Made marketing recommendations for over 220 accounts. Developed excellent time management and presentation skills.

• Handled print & digital advertising for six-figure accounts at the Argus Leader and all political advertising.
• Increased revenue by 120% due to exceptional negotiating skills and ability to finalize large revenue contracts.
• Met and exceeded sales goals that averaged $300K-$500K per month.
• Organized and executed event planning for special community events.
• Developed sponsorships and other branded opportunities.
• Handled 8 product lines including: digital, print and specialty publications in a fast paced environment.
• Improved account management by predicting potential competitive threats and outlining proactive solutions.

Record-breaking recruiter and sales director who met and exceeded staffing and sales goals.

• Promoted to top 2% of Sales Directors
• Recruited, trained and built high-performing team of sales representatives.
• Management 50+ sales consultants.
• Created public relations and other community events for employer branding. Strategic planning, accommodating growth initiatives and succession planning.
• Designed communications programs that were implemented on a national level, stimulating sales growth.
• Analyzed economic and market trends and identified solutions affecting personnel recruitment and sales volume.
• Implemented innovative employee morale and engagement initiatives including; recognition programs, performance incentives and specialized training for sales leaders.
• Earned use of prestigious car program and 2 diamond rings.

• Helped re-brand and re-launch five model lines on a national level, worked on both traditional media and generating PR opportunities from non-traditional events and promotions.
• Worked closely with Nissan's Marketing Department, developed innovative campaigns using a media mix of TV, newspaper, billboard, direct mail, magazines, radio and non-traditional media to increase new car sales.
• Tracked spending, managed and maintained a $13 million dollar production budget as part of a $200 million account.

Worked on this account in Los Angeles and Washington, DC. In DC, I worked directly with the Mid-Atlantic region and their dealers.

• Handled dealer requests for a five state region, created, wrote and edited a newsletter to help them organize and execute advertising initiatives in their area.
• Presented key decision-makers with new and updated account strategies.