Summary
Overview
Work History
Education
Timeline
Generic

Nicole Hendel

Summary

Dynamic media and marketing professional with over fifteen years of industry experience. Extensive background includes strategy development, branding, integrated media planning and buying, while providing client support to ensure cost-effective campaigns. Media execution and management across both traditional and digital mediums. Identifying and targeting audiences, data analysis, optimization, and reporting across all channels to deliver a successful, full-funnel advertising approach.

Overview

18
18
years of professional experience

Work History

Group Media Director

Omnicom Media Group
04.2018 - Current
  • Oversee multimedia and marketing plans, including plan development, negotiations, and placements, to deliver fully integrated advertising campaigns.
  • Identify yearly objectives and opportunities, responsible for continuously providing budget and spending recommendations to optimize media efforts.
  • Analyze campaign metrics, market trends, and economic conditions to proactively identify consumer buying preferences, while selecting optimal platforms and strategies.
  • Lead and participate in cross-department collaborations to ensure the best-laid strategies are in place.
  • Source new, innovative media and marketing partnerships in an effort to boost audience reach while reducing costs through strategic contract negotiations.
  • Develop and implement best practices to support client initiatives.
  • Streamline project timelines to accelerate data analysis, reporting, and delivery.

Associate Media Director

Omni Advertising
07.2012 - 03.2017
  • Planned and implemented effective media campaigns bringing brand awareness to the general public and increased sales
  • Successfully shaped campaign targets by setting clear goals and efficiently managing ad expenditures
  • Cultivated strong media partnerships and managed vendor relationships
  • Consulted with clients from campaign inception to finalization, leveraging media knowledge and insight
  • Analyzed media purchases and made appropriate modifications to optimize advertising strategies
  • Department manager, leading the hiring, mentorship, and training a team of direct reports
  • Identified sponsorship opportunities that aligned with brand objectives and led activations

Senior Media Buyer

MJS Advertising Marketing & Consulting
10.2007 - 07.2012
  • Negotiated and placed media buys across all mediums
  • Experienced in Local, National, and Direct Response advertising
  • Responsible for all accounting and billing documentation, processes and procedures

Education

Bachelor of Arts - Organizational Communication

University of Central Florida
Orlando, FL

Timeline

Group Media Director

Omnicom Media Group
04.2018 - Current

Associate Media Director

Omni Advertising
07.2012 - 03.2017

Senior Media Buyer

MJS Advertising Marketing & Consulting
10.2007 - 07.2012

Bachelor of Arts - Organizational Communication

University of Central Florida

Similar Profiles

CREATE PROFILE
Nicole Hendel