A results-driven digital marketing professional with over 16 years of experience, skilled in collaborating with stakeholders to develop strategies that enhance the customer experience across online channels. Proven ability to drive operational efficiency and maximize conversions. Equipped with strong computer skills and the ability to quickly master new systems and programs, I consistently deliver innovative and impactful solutions aligned with business objectives.
Hi, I’m
Nicole Hooten
Lawrenceville,GA
Summary
Overview
19
years of professional experience
Work History
Hooten Digital Solutions
Marketing Consultant
06.2015 - Current
Job overview
- Conduct audits of clients digital footprints, including front-end marketing strategies and back-end lead handling processes, identifying opportunities for improvement.
- Create engaging graphic content, and copy that adhered to brand standards.
- Develop and design websites focused on delivering an engaging user experience to drive site conversions.
- Analyze and refine SEO strategies to boost website visibility, improve search engine rankings, and increase organic traffic, leading to measurable client success.
- Monitor digital traffic, user behavior, and trends, optimizing performance and ROI through data-driven insights and analytics tools.
- Provide guidance on digital marketing strategies (SEO, SEM, email marketing, social media, reputation management, and display advertising) to meet client goals, drive engagement, and maximize conversions.
- Develop and optimized e-commerce platforms to expand client market reach and boost sales.
- Streamline workflows in email communication and lead generation systems, improving efficiency and client satisfaction.
- Collaborate with senior leadership, external, and cross-functional internal teams to define marketing goals, develop content strategies, and implement innovative solutions.
- Provide detailed performance reports, measuring campaign success against KPIs and ROI benchmarks.
- Train team members on best digital marketing practices and the use of software tools to enhance performance.
Hennessy Automobile Companies
Website Content Manager
01.2022 - 09.2024
Job overview
- Managed website content and performance for 19 dealerships representing 10 manufacturer brands.
- Collaborated with cross-functional teams to plan, develop, and optimize site content, layout, and navigation, ensuring alignment with OEM brand guidelines and group objectives.
- Created, reviewed, edited, and approved digital content, maintaining consistency, accuracy, and brand compliance across all platforms.
- Conducted regular content audits to identify gaps, eliminate redundancies, and improve user engagement.
- Reviewed web analytics, user engagement metrics, and A/B testing results to enhance website performance, traffic, and conversion rates.
- Enhanced user experiences with intuitive site maps, engaging multimedia content, and effective calls-to-action.
- Coordinated with developers and designers to ensure websites were visually appealing, user-friendly, and SEO-optimized.
- Monitored competitor websites and industry trends to inform content strategy and maintain a competitive edge.
- Partnered with variable and fixed operations teams to align website objectives and promotional efforts, driving revenue growth and operational synergy.
- Developed and presented performance reviews highlighting the website’s contribution to achieving business objectives.
- Managed inventory elements such as vehicle overlays, badges, promotional tiles, and pricing stacks to maintain accurate and appealing site visuals.
- Maintained an editorial calendar to schedule content updates aligned with seasonal events and product launches.
- Configured and managed domain purchases, ensuring seamless website operations.
Hennessy Automobile Companies
Performance Marketing Manager
11.2018 - 12.2021
Job overview
- Boosted brand awareness and generate leads while managing internal/ external marketing campaigns and programs.
- Developed and optimize B2C multi-channel marketing strategies, including website, paid media, email, social, SMS, graphics, direct mail, and inventory management.
- Provided account based marketing collaboration with dealership stakeholders to align brand objectives with company goals.
- Created and delivered performance reviews showcasing full-funnel marketing campaigns and their impact on business objectives.
- Analyzed market trends, website performance, and campaign data to refine strategies and improve engagement, conversions, and ROI.
- Collaborated with design teams to plan, develop, and enhance site content, layout, and style while ensuring alignment with OEM brand guidelines.
- Analyzed and optimized paid search campaigns to drive higher website traffic and improve conversion rates.
- Oversaw and implemented effective email marketing lifecycle and automation campaigns for both variable and fixed operations.
- Planned and executed product launches, rebranding campaigns, events, and sponsorships to drive revenue growth and market penetration.
- Led cross-functional teams to ensure consistent branding, align marketing and sales objectives, and enhance communication processes.
- Monitored inventory of vehicle overlays, badges, backgrounds, promotional tiles, and pricing stacks.
- Managed budgets by strategically allocate resources to maximize cost efficiency and support business goals.
- Manage OEM co-op programs by submitting and tracking eligible claims to maximize reimbursement.
- Oversaw social media accounts, driving growth in followers, engagement, and referral traffic while fostering a loyal brand community.
- Monitored and managed customer reviews on reputation platforms such as Google, Yelp, DealerRater, and BBB to maintain a positive brand image and address feedback effectively.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Collaborated with variable and fixed operations teams to align marketing initiatives with sales objectives, maximizing revenue growth.
CDK Global
Digital Marketing Consultant
02.2016 - 10.2018
Job overview
- Managed INFINITI's Southeastern territory, overseeing 23 dealerships across 5 states.
- Collaborated with OEM Tier 1 Regional and Area teams on B2B marketing initiatives, enhancing digital strategies for automotive retailers.
- Worked closely with dealer principals, general managers, sales managers, and internet directors on account-based marketing strategies.
- Advised on the status and performance of OEM-certified programs, ensuring alignment with digital marketing goals.
- Provided training and guidance on digital marketing best practices, driving improvements in online presence and engagement.
- Identified and implemented digital marketing opportunities to enhance retailers' online visibility and performance.
- Discussed lead management strategies, including response times, email templates, and follow-up processes to improve sales conversion.
- Supervised the implementation of OEM website programs, ensuring proper enrollment and adherence to brand guidelines during website launches.
- Analyzed dealership-level digital processes, offering strategic advice to OEM Area, Regional, and dealer personnel on tactics and responsibilities.
- Delivered training on CDK products, OEM programs, and cutting-edge digital marketing tools to optimize performance.
- Participated in OEM Regional/Area meetings and training sessions to stay informed on industry trends.
- Attended Digital Dealer and NADA conferences to promote CDK solutions and stay updated on the latest digital marketing trends.
Ellis Auto Group of Atlanta
Digital Marketing Manager
09.2013 - 05.2015
Job overview
- Directed marketing strategy for Infiniti of Gwinnett and Subaru of Gwinnett dealerships, driving brand awareness and product visibility.
- Managed B2C online marketing campaigns to enhance brand presence and promote dealership offerings.
- Redesigned and optimized website usability, content, and performance to improve user experience and engagement.
- Created and published SEO-friendly content, including copy and multimedia, using the CMS platform for promotions, landing pages, and blogs.
- Collaborated with editorial teams, creative departments, and external agencies to develop automotive web content.
- Partnered with variable and fixed operations teams to align marketing and promotional efforts, driving revenue growth.
- Oversaw CRM system management, ensuring data accuracy and generating actionable reports.
- Analyzed KPIs and tracked ROI and forecasts to assess campaign effectiveness and guide strategy.
- Managed digital marketing budgets, ensuring cost control and efficient allocation of resources.
- Administered manufacturer co-op reimbursement program, ensuring proper expense management.
- Resolved lead disputes with third-party vendors and OEM manufacturer sites to maintain lead quality.
- Managed vendor relations and contracts, ensuring compliance and addressing any discrepancies.
- Organized and coordinated events and sponsorship opportunities in partnership with management and the OEM team.
- Cultivated strong relationships with vendors and agencies, providing ongoing direction and support.
- Delivered performance reviews on cross-channel marketing campaigns, assessing their impact on business objectives.
Van Tuyl Auto Group
Ecommerce Manager
12.2012 - 08.2013
Job overview
- Led marketing strategy for Gwinnett Place Ford and Gwinnett Place Lincoln, driving e-commerce growth and online presence.
- Managed the redesign and optimization of company websites to enhance user experience and functionality.
- Developed and created engaging content, including text, graphics, and multimedia, for the website, social media, newsletters, blogs, and email blasts.
- Published content across global CMS platforms and online vendor programs/software to ensure timely and consistent updates.
- Partnered with variable and fixed operations teams to align marketing and promotional efforts to drive revenue growth.
- Built and maintained relationships with internal and external resources to meet e-commerce objectives.
- Collaborated with editorial, creative, SEO and SEM teams to conceptualize and produce automotive-related web content.
- Prepared and analyzed reports, utilizing data collection techniques and tracking standards to assess ROI and KPIs.
- Coordinated with PR, Marketing, Operations, and IT teams to integrate email, social media, lead acquisition, and vendor initiatives.
- Evaluated vendors and emerging technologies to keep the company at the forefront of digital marketing trends.
- Compiled and presented weekly and monthly performance reports to management team.
Asbury Automotive Group
Web Content Coordinator
05.2010 - 11.2012
Job overview
- Oversaw B2C websites for 40+ dealerships nationwide, driving engagement and promoting brand consistency.
- Managed day-to-day account based marketing web requests from dealership personnel, ensuring timely execution and alignment with business goals.
- Collaborated with variable and fixed operations teams to align website and promotional efforts, contributing to revenue growth.
- Created and published engaging graphic content, text, and multimedia that adhered to OEM brand standards.
- Utilized a global website CMS, internal intranet, blogs, and social media platforms to update and manage content.
- Developed and nurtured relationships with internal and external stakeholders to achieve content-related goals.
- Collaborated with editorial and creative teams to conceptualize and produce automotive related web content.
- Ensured diversity was represented in all materials, adhering to company policies and OEM compliance guidelines.
- Analyzed content effectiveness and prepared reports for regional operations managers and corporate stakeholders.
- Led the redesign and redevelopment of the internal corporate intranet, improving user experience and functionality.
- Managed and maintained the corporate intranet, supporting over 6,500 employees with up-to-date information.
- Worked with PR, Marketing, Operations, and IT teams to integrate email, social media, and lead acquisition strategies.
- Compiled and presented weekly and monthly performance reports to management.
- Managed vendor accounts and expenses, ensuring budget analysis and financial tracking.
- Monitored vendor contracts and statements for compliance, addressing any discrepancies.
Asbury Automotive Group
Ecommerce Analyst
04.2008 - 04.2010
Job overview
- Created and distributed detailed weekly pacing and monthly ROI performance reports for management, ensuring actionable insights for decision-making.
- Analyzed KPIs and formatted data into reports, adhering to established tracking standards and data accuracy protocols.
- Compiled and distributed timely and accurate internet sales reports to key stakeholders.
- Collaborated with Regional Managers to ensure seamless reporting processes and adherence to operational guidelines.
- Enhanced sales conversion rates through evaluating and refining leads channels.
- Analyzed dealership data for internet-related email workflows to improve communication strategies.
- Managed the OEM co-op program to ensure full reimbursement for qualifying services, proactively preventing expired funds and maximizing program benefits.
- Provided administrative and operational support to General Managers, Sales Manager, E-commerce Directors and Internet Managers, driving efficiency across teams.
- Oversaw vendor accounts and monitored expenses to ensure compliance with monthly budget parameters.
- Audited vendor statements and contracts to identify and resolve compliance discrepancies.
- Managed and optimized the e-commerce department’s monthly budget in alignment with company policies.
- Administered accounts and maintained bookkeeping for the internet department, ensuring accurate financial tracking.
- Verified and processed vendor invoices, addressing discrepancies with Accounts Payable and maintaining billing system accuracy.
- Maintained an organized filing system for all e-commerce billing documentation.
- Coordinated with internet vendors to uphold billing system integrity and resolve invoicing disputes efficiently.
Floor Dot Corporation
Marketing Assistant
03.2006 - 01.2008
Job overview
- Organized and provided event planning for upcoming trade shows.
- Attended and assist with Atlanta trades hows.
- Created annual catalog; advertising flyers, price lists, booklets, and mail-outs.
- Assisted Vice President of US location.
- Prepared spreadsheets and PowerPoint presentations for meetings.
- Provided customer service support.
- Reviewed/ revised purchase orders.
- Calculate sales commissions.
- Managed inventory control.
- Place vendor orders, international/local.
- Research local distributors, manufacturers to further sales growth.
- Schedule travel plans for executive employees.
Education
Professional DevelopmentOnline
University Overview
- Google Analytics Certification
- Google Ad Certification
- Bing Ad Certification
- Hubspot Certification
Georgia Gwinnett CollegeLawrenceville, GA
05-2010
University Overview
Gwinnett Technical CollegeLawrenceville, GA
05-2008
University Overview
Phoenix High SchoolLawrenceville, GA
05-2005
University Overview
Skills
- ControlCenter7 (Dealercom); DealerInspire; DealerCommandCenter (CDK); Hubspot; FusionTool (ClickMotive); WebMakerX (Reynolds); MotorTrak; WordPress, 1AND1; GoDaddy; Bluehost; Registercom
- DealerSocket; Elead; VinSolutions; DealerSocket; Salesforce; Asana; Mondaycom; Basecamp; Slack; Zoho
- CallRevu; CarWars; CallMeasurement; Who's Calling; Contact At Once; ActiveEngage; Gubagoo; CarNow; AutoFi; Roadster; Accelerate; Upstart
- Vauto; HomeNet; D2C2; Autotrader; Carscom; CarGurus; CarFax; True Car; Edmunds; Costco
Timeline
Website Content Manager
Hennessy Automobile Companies
01.2022 - 09.2024
Performance Marketing Manager
Hennessy Automobile Companies
11.2018 - 12.2021
Digital Marketing Consultant
CDK Global
02.2016 - 10.2018
Marketing Consultant
Hooten Digital Solutions
06.2015 - Current
Digital Marketing Manager
Ellis Auto Group of Atlanta
09.2013 - 05.2015
Ecommerce Manager
Van Tuyl Auto Group
12.2012 - 08.2013
Web Content Coordinator
Asbury Automotive Group
05.2010 - 11.2012
Ecommerce Analyst
Asbury Automotive Group
04.2008 - 04.2010
Marketing Assistant
Floor Dot Corporation
03.2006 - 01.2008
Professional Development
Georgia Gwinnett College
Gwinnett Technical College
Phoenix High School
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