Hi, I’m
Nicole Hurd
Appleton,WI
Summary
Purposeful Product Manager with 7+ years of experience using data and AI/ML to create innovative digital products that enhance user experiences. Proven ability to lead cross-functional teams, manage product lifecycles, and deliver solutions aligned with business objectives. Excellent technical knowledge and presentation skills.
Overview
14
years of professional experience
1
Certification
Work History
Baylor Scott and White Hospital SystemsDallas, TX
Senior Product Manager
01.2024 - 06.2024
Job overview
- Directed development and implementation of MyBSWHealth v8.0, an innovative mobile and web application designed to elevate patient engagement
- Utilized Azure DevOps to guide agile development team, overseeing writing user stories and managing product backlog from conception to completion
- Utilized Microsoft Dynamics as the CRM tool for BSWH.
- Achieved effective collaboration within cross-functional product teams, resulting in enhanced energy and engagement during product visioning meetings.
- Developed compelling user interfaces in collaboration with UI/UX, leveraging data for analysis and optimization purposes.
- Provided servant leadership to facilitate Scrum ceremonies and ensure team engagement and feedback, resolving any impediments for on-time product delivery
- Assisted in quality assurance for all user stories, providing final sign off before deployment to pre-prod or prod environments as reviewed by project managers.
Gundersen Health SystemsLa Crosse, WI
Scrum Product Manager
09.2022 - 09.2023
Job overview
- Profitably growing the digital portfolio of solutions by integrating with product development, functional partners, and commercial and service teams.
- Analyzed market trends and opportunities for continuous growth while ensuring budget allocation for the digital portfolio is maintained
- Prepared detailed monthly reports for the Portfolio executive team, outlining departmental expenses and conducting cost-saving analysis.
- Led the refinement and strategic ownership of the digital portfolio, overseeing the implementation of chatbot integration, automated self-scheduling, at home patient monitoring, and Workday ERP integration.
- Proactively influenced the portfolio and drove investment decisions balancing customer needs, business strategy, and competitive differentiation.
- Engaged in the development, management, and maintenance of strategic alliances, partnerships, and contracts with third-party vendors.
- Championed business model innovation, utilizing industry-leading methodologies to allocate capital and gauge customer and business performance.
- Contributed to the organization's strategic planning by pinpointing opportunities for new products or enhancements that could generate value.
- Negotiated desirable, measurable outcomes with executive partners through clear communication and a professional, collaborative engagement style.
Crescendo Collective| SanofiMilwaukee, WI
SAFe Technical Product Owner
02.2020 - 08.2022
Job overview
- Point Technical Lead for the Platform Team whose focus was on the migration and maintenance of technical solutions and products that streamlined Sanofi’s digital ecosystem
- This included migrating three hundred websites in under two years from AWS to Magnolia
- Participated in SAFe methodologies including PI planning with the executive portfolio leaders from Sanofi
- Collaborated with the release train engineer and solution architects to visualize how we were going to categorize and migrate all websites based on country, functionality, and revenue stream
- Collaborated in the creation of the technology roadmaps that supported the product strategy at the executive level of Sanofi’s business solutions
- Served as the technology subject matter expert for Sanofi for the specific technical solutions, products, and business processes’
- Worked with Solution Architects to define solutions that are viable and sustainable and decompose solutions into capabilities, features, and stories
- Ensure products requirements are sufficiently defined for the engineering team to develop and test
- Write and organize technical requirements in a clear and concise manner for consumption by technical and non-technical audiences
- Test and validate products and services pre-launch
- Support products and domains post launch
- Establish metrics and gain insights into user interactions with the digital products and solutions
- Identify areas for improvement and make data-driven decisions to optimize the user experience
- Support backlog prioritization and trade-off decisions using a combination of data and business needs
- Build strong partnership with Sanofi Business Stakeholders, Solution Architects, Engineering Managers, Dev Leads, UX, QA, and earn their trust as a representative of their best interests.
CoalesceAppleton, WI
Digital Project Manager
04.2019 - 02.2020
Job overview
- Managed a team of digital marketing specialists to develop and execute comprehensive marketing campaigns for a diverse client base
- Increased website traffic by 40% and lead generation by 25% for a leading e-commerce client through a multi-channel campaign (SEO, PPC, social media)
- Utilized Agile methodologies to manage project scope, timelines, and budgets, ensuring project success and client satisfaction
- Collaborated with designers, copywriters, web developers, and social media specialists to develop and deliver high-quality marketing materials
- Conducted in-depth competitor analysis and market research to inform campaign strategies
- Monitored campaign performance through analytics tools (Google Analytics, social media analytics platforms, Amazon) and identified areas for optimization
- Generated comprehensive reports to track progress and communicate key metrics to clients, demonstrating campaign effectiveness and ROI.
Stellar Blue TechnologiesNeenah, WI
Community Outreach| Senior Project Manager
10.2017 - 04.2019
Job overview
- Managed a portfolio of 15+ website development projects, consistently exceeding client expectations and achieving a 95% client satisfaction rating
- Increased website sales leads by 30% through targeted online advertising campaigns and strategic content marketing initiatives
- Developed and presented comprehensive website proposals, securing over $2 million in new website development contracts during my tenure
- Led cross-functional teams of designers, developers, and content creators to ensure timely and high-quality project delivery
- Managed project budgets and timelines effectively, mitigating risks and resolving issues proactively
- Cultivated strong client relationships, providing ongoing support and exceeding expectations after project launch
- Conducted post-launch website analytics to measure website performance and identify areas for improvement.
Thedacare Hospital and ClinicsNeenah, WI
Epic Staffing Analyst
12.2014 - 10.2017
Job overview
- Trained and onboarded new hires to the department that required specialized training in Epic software
- Facilitated implementation of new Epic Software, showcasing time attendance and nurse-to-patient assignments based on credentials. This resulted in a 70% increase in accuracy rates for staffing allocation.
- Participated in Epic Scheduling Software enhancements that were going to integrated into our daily flow processes.
- Trained and onboarded new hires to the department, showcasing time attendance and nurse-to-patient assignments based on credentials. This resulted in a 70% increase in staffing allocation accuracy rates.
- Analyzed patient census data, acuity levels, and other relevant factors to determine optimal staffing needs per unit.
- Led daily and nightly standup's with unit leads to gather needs, and finalize resource allocation, reducing risk mitigation to 0%.
Asprius Stevens Point ClinicNeenah, WI
Epic| Medical Records |Prior Authorization
08.2010 - 12.2014
Job overview
- Successfully completed Required Epic Training to effectively utilize the diverse range of tools within the Epic system, enabling efficient execution of job responsibilities in Medical Records and Prior Authorization Coordination.
- Utilized Epic EHR software to maintain accurate and comprehensive patient records, encompassing medical histories, diagnostic reports, and treatment plans.
- Utilized Epic Prelude to efficiently manage scheduling of patient appointments at Aspirus Stevens Point Clinic.
- Utilized Epic Payor Platform to confirm patient eligibility and insurance coverage for specific medical procedures or treatments.
Education
Fox Valley Technical CollegeAppleton, Wisconsin
Certification from Digital Marketing
01.2017
University of Wisconsin-Stevens PointStevens Point, Wisconsin
Bachelor of Arts from Business Communications
06-2012
Skills
- App Development
- End to End Feature Delivery
- Agile Software Development
- Budget management
- Stakeholder Alignment
- User and UX Research
- Jira, Atlassian, Rally
- Improvement Metrics Measurement
- Prioritization and Execution
- Research and trend analysis
- Product Lifecycle Management
- Cross-functional teams
- Product Vision and Strategy
- Requirements Building
Certification
Essentials in Generative AI, Microsoft (2023) Certified Product Owner, Scrum Alliance (2020) Certified Scrum Master, Scrum Alliance (2020) Epic Training, Prelude and Cadence (2010 - 2014)
Timeline
Senior Product Manager
Baylor Scott and White Hospital Systems
01.2024 - 06.2024
Scrum Product Manager
Gundersen Health Systems
09.2022 - 09.2023
SAFe Technical Product Owner
Crescendo Collective| Sanofi
02.2020 - 08.2022
Digital Project Manager
Coalesce
04.2019 - 02.2020
Community Outreach| Senior Project Manager
Stellar Blue Technologies
10.2017 - 04.2019
Epic Staffing Analyst
Thedacare Hospital and Clinics
12.2014 - 10.2017
Epic| Medical Records |Prior Authorization
Asprius Stevens Point Clinic
08.2010 - 12.2014
Fox Valley Technical College
Certification from Digital Marketing
University of Wisconsin-Stevens Point
Bachelor of Arts from Business Communications
Essentials in Generative AI, Microsoft (2023) Certified Product Owner, Scrum Alliance (2020) Certified Scrum Master, Scrum Alliance (2020) Epic Training, Prelude and Cadence (2010 - 2014)
Similar Profiles
Jesse A. TryonJesse A. Tryon
NA at Baylor Scott & White Health SystemsNA at Baylor Scott & White Health Systems
Griffin StangeGriffin Stange
Patient Care Technician at Baylor Scott & White Surgical Hospital at ShermanPatient Care Technician at Baylor Scott & White Surgical Hospital at Sherman
Dayonnia BraceyDayonnia Bracey
Patient Care Technician at Baylor Scott & White Hospital- WaxahachiePatient Care Technician at Baylor Scott & White Hospital- Waxahachie