Nicole Jahn-Gruber
Omaha,NE
Summary
Talented content director offering 15-year background in developing and executing data-driven content strategies for financial institutions. Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams and contract professionals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director, Consumer Content
Carson Group
04.2022 - Current
- Develops and drives the content strategy for three brands
- Leads marketing content pod to provide mentorship and guidance to junior copywriters and multimedia content specialists
- Measures performance of digital content and email campaigns
- Optimizes content using SEO best practices to increase organic reach and improve conversion rates
- Serves as lead copyeditor for all Carson Wealth content to ensure consistent brand voice, tone, and messaging
- Writes content as needed.
Sr. Manager, Digital Content & Channel Strategy
Charles Schwab & Co.
10.2020 - 04.2022
- Created and drove the digital content strategy for the Charles Schwab Advisor Services website and content marketing program
- Managed external creative resources, including designers, writers, and other agency personnel as it related to digital content development and sources internal and external subject matter experts, as needed
- Worked closely with SEO program manager to monitor the performance of our digital content and the monthly e-newsletter, and adjusts strategy as needed
- Served as the managing editor for a client e-newsletter sent to 60,000+ independent financial advisors each month
- Ensured cross-promotion of digital content via social media channels by working with internal partners
- Wrote copy for the marketing website using SEO best practices and UX principles
- Served as brand voice ambassador, reviewing marketing content as needed to ensure consistency with the brand guidelines.
Manager, Institutional Editorial
TD Ameritrade Institutional
09.2019 - 10.2020
- Worked closely with leadership and internal subject matter experts to develop content strategy and managed the digital content marketing and magazine editorial calendars
- Managed creative resources including designers, writers, and other agency personnel as it related to publication and digital content development and sourced internal and external subject matter experts
- Managed overall content strategy for the TD Ameritrade Institutional marketing website and wrote copy using SEO best practices and UX principles
- Created content for national events, including National LINC and Elite LINC, and provided on-site editorial and writing assistance during events, as needed
- Served as lead copyeditor for all TD Ameritrade Institutional content to ensure consistent brand voice, tone, and messaging
- Served as managing editor of the quarterly advisor magazine, Independent Advisor, providing content direction, copyediting, and distribution management
- Produced and promoted the Beyond the Portfolio podcast series.
Sr. Copywriter
TD Ameritrade Institutional
10.2017 - 09.2019
- Wrote marketing copy for a variety of mediums, such as web content, blog posts, digital articles, product brochures, and emails
- Conducted a thorough content audit of all TD Ameritrade Institutional web properties and created content for a single, consolidated marketing website
- Served as owner of the TD Ameritrade Institutional brand voice and editorial style standards, reviewing and editing content as needed to ensure consistency
- Developed creative concepts for marketing campaigns and event promotions.
Marketing Communications Coordinator/Creative Marketing Writer
Mutual Of Omaha
04.2015 - 10.2017
- Ensured the timely creation and delivery of marketing and promotional materials, projects and campaigns for the Agency and Brokerage sales divisions
- Served as the primary point of contact for corporate partners on assigned projects
- Managed the creative process, working closely with the marketing, product and creative teams to ensure the success of each project
- Wrote compelling long- and short-form copy for a variety of mediums, including product brochures, flyers, web pages, emails, direct mail and videos
- Worked with the marketing and product departments to ensure consistent messaging and voice throughout all communications
- Collaborated closely with marketing and design team members to develop creative concepts and pitch them to project owners and leadership.
Creative Manager/Copywriter, SMB Division
Infogroup
01.2013 - 04.2015
- Helped supervise and mentor the team's designer and front-end developer, providing constructive feedback and direction, as needed
- Collaborated closely with marketing and design team members to develop creative concepts
- Wrote compelling long- and short-form copy for a variety of mediums, including websites, emails, landing pages, direct mail, catalogs, and videos
- Worked with the marketing and product departments to ensure consistent messaging and voice throughout all communications
- Copyedited and proofread materials prior to distribution.
Copywriter
Snitily Carr
04.2009 - 01.2013
- Managed the creative process to develop brands, campaigns, and messaging for a variety of clients
- Pitched creative concepts and suggested delivery methods to clients and participated in new business pitches, as required
- Wrote compelling long- and short-form copy for a wide range of digital, print, video, broadcast, and interactive advertising purposes
- Copyedited and proofread materials prior to distribution
- Client accounts included: Nebraska Tourism Commission, Lincoln Benefit Life, Allstate, Cornhusker Bank, Gamblers Assistance Program, Metro Omaha Tobacco Action Coalition, and HOME Real Estate.
Education
Bachelor of Arts - English
UNIVERSITY OF NEBRASKA-LINCOLN
Mini MBA, Idea Design to Execution Accelerator (IDEA) -
RUTGERS BUSINESS SCHOOL EXECUTIVE EDUCATION
Skills
- Exceptional copywriting and editing skills with experience in AP, Gregg, and Chicago manuals of style
- Microsoft Office, Adobe Experience Manager, WordPress, Salesforce Marketing Cloud, GA4, BrightEdge
- SEO
- Strategic Planning
- Creativity and innovation
- Employee development
- Relationship building
Certification
IC AGILE, Certified Professional, Agile Marketing
Awards
- Content Marketing Awards: Best Content Marketing Program in Financial Services, Content Marketing World, 08/01/20
- AMA Pinnacle Awards: Communication, Large Business (Pinnacle), American Marketing Association of Omaha, 06/01/20, Awarded for the Independent Advisor magazine
- AMA Pinnacle Awards: Digital Media, Large Business (Silver), American Marketing Association of Omaha, 06/01/20, Awarded for website consolidation and redesign
Timeline
Director, Consumer Content
Carson Group
04.2022 - Current
Sr. Manager, Digital Content & Channel Strategy
Charles Schwab & Co.
10.2020 - 04.2022
Manager, Institutional Editorial
TD Ameritrade Institutional
09.2019 - 10.2020
Sr. Copywriter
TD Ameritrade Institutional
10.2017 - 09.2019
Marketing Communications Coordinator/Creative Marketing Writer
Mutual Of Omaha
04.2015 - 10.2017
Creative Manager/Copywriter, SMB Division
Infogroup
01.2013 - 04.2015
Copywriter
Snitily Carr
04.2009 - 01.2013
Bachelor of Arts - English
UNIVERSITY OF NEBRASKA-LINCOLN
Mini MBA, Idea Design to Execution Accelerator (IDEA) -
RUTGERS BUSINESS SCHOOL EXECUTIVE EDUCATION